keywords are not ranking as per the expectation and need site review too
-
Hello,
Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google).
We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right.
The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help.
Looking forward to hearing from you at the earliest.
Thanks & Regards,
Harini -
I second this! Thanks for all the extra help you've been giving folks in the forum lately, @Hurf.
-
Hi Harin,
Did you see the extremely generous responses to your question? Please let us know if you've been able to sort this out or not -- and if any of the responses helped answer your question, please mark them as a "Good Answer." Thanks!
Christy
-
Thanks, EGOL, that's most kind.
(Does anyone know where the blushes emoticon is, on here?)
-
Nice work, Hurf.
That was a great and very generous review. Among the highest quality given at Moz Q&A.
-
The site is indexing okay. A Google search using " site:http://customerconnect-services.com " will give you a rough approximation of what has been indexed for this site (Google Search console will provide more accurate data, however).
But Indexing isn't your issue. In short, this site isn't ready and, I'm afraid to say, it doesn't really deserve to rank well. (That doesn't mean it can't rank well, but it needs work - lots and lots of work.)
Looking through the currently indexed pages, you will see that a few Lorem Ipsum (pages with dummy content) have been indexed (these now 404 - http://customerconnect-services.com/?p=12982 for example), this is our first indication that the site is/was recently under development.
Further, there are other signals that this site isn't yet compete: http://customerconnect-services.com/our-offerings/ - the second slider on this vaguely titled page shows a slider "CONDO Makes selling and buying easier...." This is in no way relevant and is likely a remnant from using a template site with pre-populated demo content.
While we are on this page, let's look at the Navigation label and URL - 'Our Offerings' /our-offerings - offerings of what to whom? This could not be vaguer! These elements need to be used to tell visitors explicitly what it is you do. 'App Development' /app-development or similar would much better. As it stands, the visitor is expected to click it to find out what the page might be - assuming that they're sufficiently motivated to do so. Take a look at Steve Krug's 'Don't Make Me Think' then buy every client a copy. (http://www.uxbooth.com/articles/10-usability-lessons-from-steve-krugs-dont-make-me-think/)
Look at those who are ranking well for this phrase and compare your client's page against it Here's an example (These are number one in the UK for the term 'mobile app development':
https://www.mobilesmith.com/app-development/ - not an exact match for the service your client offers (though I'm still not sure what that is) but it's close enough to demonstrate the gap between where you/your client is and where they want to be. On-page grader gives your client's 'our offerings' page a generous C for 'mobile app development' from a user's perspective, it's a F.
Then, below the slider we get:
GET FEATURED ON GOOGLE AND APPLE STORE. ENHANCE CUSTOMER ENGAGEMENT USING ANDROID AND IOS APPS
Stop. What does that actually mean? This is just vague filler - it means nothing. and you're still not telling me what you do!
The list goes on (and on), I'm afraid. And while I'm being brutally honest, the domain name is AWFUL - it is as vague as the rest of the content, it also entirely unmemorable; not the end of the world if your content and user experience is up to scratch but it isn't. (Granted, as the SEO for this client, this is likely to be out of your remit.)
I don't think I would be helping you if I were to be delicate about this, so forgive me: The site looks like a template site with some content hastily thrown into it. In essence, your client has a LOT of work to do before they can expect to see results.
The technical SEO aspects/mechanics of the site (that you reference in your question) are a secondary concern. Content and UX are your primary concern - without getting those right, you're never going to succeed. Google is better than it's ever been at sniffing out weak content, so don't expect to circumvent this with a few keywords in your content and a handful of backlinks.
Good SEO is hard enough when you're working with a well-designed and well-established site; with a half-done website, that has been (or appears to have been) hastily assembled, it's impossible.
Start (and finish) with the user in mind, give the user what they want (Google is not your user), answer their questions, deliver your message clearly and make it easy for them to engage with you and then build upon that.
I'm sorry to be so blunt, but no-one wins until these issues are tackled head-on.
As an aside, I'd run a Fetch as Google from Google Search Console to speed up re-indexing. (https://searchenginewatch.com/sew/how-to/2326164/index-your-content-faster-with-the-fetch-as-google-tool)
Good luck!
-
Are you ranking for branded search ( the name of the company) at all? I know, they chose such an over-used name, it makes your marketing/seo job harder.
Just based off a quick look...you have a DA of 1...so, you need a lot more backlinks to rank.
I am actually wondering if the site is even being indexed by Google, since i can't find it all all...even when searching the homepage address.
my quick take,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword rankings for new website good in Yahoo and Bing but no movement in Google?
Hello, This past September I launched a new redesigned website for a client. His old website was a static html site that was many years old and the new website was created using WordPress. With the new design we made sure to use all the proper techniques for SEO. (h1 tages, image names, quality links, page titles, etc.) Plus, all the content is new content written for this site. I've actually launched new sites many times and after a few months usually start seeing keyword ranking improvements from the major search engines. With this particular website I'm seeing improvements in Yahoo and Bing but no movement in Google. I've used Google Webmaster Tools and made sure my sitemap is being submitted, etc. It all seems good, but I can't understand why Yahoo and Bing are working but nothing from Google. My page grades are all A's and B's and Moz isn't showing any big issues. Maybe I need to give it more time? This client is a lawyer and has many websites out there so maybe he's being penalized somewhere I don't know? As I mentioned, I've been doing SEO for about 8 years and have never had this much trouble with Google. I was wondering if you can look at the site and see if there are any glaring issues I'm missing. Website: http://www.arizonamedicalmalpractice.info/ The keyword phrases were are looking at are "Phoenix Medical Malpractice Lawyer", "Phoenix Medical Malpractice Attorney:, "Arizona Medical Malpractice Lawyer & Attorney", etc. I appreciate anyone who takes the time and does a quick look over. Thanks very much, Bill
Technical SEO | | Bill_K0 -
I am having an issue with my rankings
I am having an issue with my rankings. I am not sure if there are issues with onpage dup content or with the way wordpress is behaving but there is no reason based upon the sites back link profile that the site shouldn't be ranking well. The site is mesocare.org. If anyone can help it would be appreciated.
Technical SEO | | weitzluxenberg0 -
Ranking in Bing
My frustration with Google currently has led me to try bing out more. I don't rank as good in bing as Google, so I was wondering if anyone had any great tips of what bing looks for to rank website well? So far I can see they seem to favour keyword domains, take 'cheap holidays' for example. Always reading about what Google want but what do bing want? Any advice much appreciated.
Technical SEO | | pauledwards0 -
Content: How Much and What Kind for top Keyword Rankings?
Aside from well optimized meta tags, alt tags, captions I could use some help figuring out: What's the recommended number of words (original of course) on page? What should be the keyword % ? We've recently engaged an SEO company to provide an audit, and hired another for comparison and guess what ... 2 different viewpoints. I consider this to be the worst $3 grand we've ever spent! I look forward to your opinions
Technical SEO | | HMCOE0 -
Can 404 results from external links hurt site ranking?
Hello, I'm helping a university transition to a brand new website. In some cases the URLs will change between the old site and new site. They will put 301 redirects in place to make sure that people who have old URLs will get redirected properly to the new URLs. However they also have a bunch of old pages that they aren't using anymore. They don't really care if people still try to get to them (because they don't think many will), but they do care about the overall search engine rankings. I know that if a site has internal 404 links, that could hurt rankings. However can external links that return a 404 hurt rankings? Ryan
Technical SEO | | GreenHatWeb0 -
Google doesn't rank the best page of our content for keywords. How to fix that?
Hello, We have a strange issue, which I think is due to legacy. Generally, we are a job board for students in France: http://jobetudiant.net (jobetudiant == studentjob in french) We rank quite well (2nd or 3rd) on "Job etudiant <city>", with the right page (the one that lists all job offers in that city). So this is great.</city> Now, for some reason, Google systematically puts another of our pages in front of that: the page that lists the jobs offers in the 'region' of that city. For example, check this page. the first link is a competitor, the 3rd is the "right" link (the job offers in annecy), but the 2nd link is the list of jobs in Haute Savoie (which is the 'departement'- equiv. to county) in which Annecy is... that's annoying. Is there a way to indicate Google that the 3rd page makes more sense for this search? Thanks
Technical SEO | | jgenesto0 -
Local Keywords Not Ranking Well in a Geographic Location (but Rank Very Well Outside of Geographic Location)
Has anyone experienced, in the last few months, an issue where a website that once ranked well for 'local' terms in Google stopped ranking well for those terms (but saw a ranking decrease only within the geographic location contained within those keywords)? For example only, some 'root' keywords could be: Chicago dentist Chicago dentists dentist Chicago dentists Chicago What happens is that when a searcher searches from within the geographic area of Chicago, IL, the target website no longer ranks on the 1st page for these types of keyword phrases, but they used to rank in the top 3 perhaps. However, if someone was to search for the same keyword phrases from another city outside of Chicago or set a custom location (such as Illinois or even Milwaukee, WI perhaps) in their Google search, the target website appears to have normal (high) 1st page rankings for these types of terms. My own theory: At first I thought it was a Penguin related issue but the client's rankings overall haven't appeared to have been affected on the date(s) of Penguin updates. Authority Labs and Raven Tools (which uses Authority Labs data) did not detect any ranking decrease and still reports all the local keyword rankings as high on the 1st page of Google. However, when the client themselves goes to check their own rankings (as they are within that affected geographic area), they are no where to be found on the 1st page. :S After some digging I found that (one of) the company's Google Places listings (the main office listing) became an 'unsupported' status in Google Maps. So now I am thinking that this phenomenon is due to the fact that other listings are now appearing in search results for the same location. For example, in this case, an individual dentist's Google Places listing (who works within the dental office) is being displayed instead of the actual dental office's listing. Also, the dentist's name on the Google Places listing is being swapped out by Google with the name of the dental office, but if you click through to the Google Places listing, it shows the name of the individual Dentist. Anyone encounter a similar issue or have any other theories besides the Google Places issue?
Technical SEO | | OrionGroup0 -
How do I set up a site review for a password protected site?
We need to conduct a SEO analysis for a website that is on a private, password protected development site -- is there anyway for SEOMoz tools to access and analyze a PW protected site? Thank you, Sara Merten
Technical SEO | | kev110