If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
-
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
-
If the content is similar enough in terms of the intent of the keywords you are targeting, I would agree with Andrew in saying consolidate them into one page. A few things to keep in mind:
1. If you end up consolidating them into one page, be sure you are passing any link equity from the page you remove to the new updated page.
2. If the pages are both for different things and just have the same keyword in the H1, think about retargeting each page to be associated with the keyword that best matches the content.
3. If the content is similar enough for consolidating, longer content does tend to be favored in the SERPs (depending on the topic) so this may be another benefit of combining the two as well.
-
Try looking up "cornerstone content"
Ideally you want to combine these into one page if they are that closely related, and rank one page for both terms.
Can you post both of the H1s so I can have a look?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have question about usage of similar keywords on single vs multiple pages within the same site...
I am working on a campaign with someone and have been talking back and forth about some keyword usage thoughts. More precisely multiple keywords that are similar and how to use them on the page for best results in ranking without diluting our own work to rank well. Example: Keywords:
Keyword Research | | allstatetransmission
Vehicle Wraps
Vehicle Wraps Phoenix
Phoenix Vehicle Wraps
Car Wraps
Car Wraps Phoenix
Phoenix Car Wraps One thought is that the keywords are so similar that it would best benefit us to target one page to the grouping of like keywords and long-tail keywords, and not making separate pages as to create competition for the same keyword within the site itself. Also that Google is "smart" enough to see that car wraps and vehicle wraps are like keywords, and that car wraps when linked to a site from Phoenix, will also pull as Car Wraps Phoenix. The other thought is we target one page for each separate keyword although the keywords are so similar. What are your thoughts? I wanted to ask all of your thoughts as I am sure your feedback will be enlightening. (Always helpful!!) Thank you!0 -
Exact keyword match on a page is dead. Is this right??
Hi, I read that you should give up on using exact keywords on a page if it means that the written content flows better. I just want your thoughts on this please because I don't want to miss opportunities. The keywords used are an example: SEO LONDON is the high vol./popular keyword that I want a page to rank for. Would I use that as the main keyword throughout the page, even though it doesn't really make sense (by this I mean you'd never really use this term other than typing it into google)? Or should I use something that makes more sense such as, 'SEO IN LONDON' or LONDON SEO? Would Google overlook the 'IN' in 'seo in london' so it's seen as 'SEO London'? (Same sort of question for LONDON SEO). If this is the case then why does google still show 1000 hits for SEO LONDON and just 100 for SEO IN LONDON? This makes me think that I should just target the exact keyword that people are typing even if it doesn't look natural. Best, James
Keyword Research | | CamperConnect140 -
Keyword research for new website
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for. We are a b2b outsource provider of telecommunication services, contact centres etc. I'm looking for advice on how best to start the keyword research, what I should be looking for etc. At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner. Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc. Thanks in advance for any help guys, I really appreciate it. Leo
Keyword Research | | Leo_Woodhead0 -
Does anyone know of a good keyword identification tool to be used on a particular piece of content?
I'm hoping for a tool that would extract keyword possibilities from an article, run them through a keyword popularity tool such as Google AdWords Keyword Planner and present ranked results (including number of monthly searches) to the writer. That would enable the writer to choose relevant popular keywords (especially phrases) in the web headline, page title and text. Does anyone know of such a tool? I'm considering having one built in-house if nothing already exists. How it might work Ideally, this might be a browser add-on. The user would highlight the story or blog text, and click on the browser add-on button to start the tool. Using something like viewer.opencalais, the text would plug into a keyword extraction tool and automatically run the results. In the next step the extracted terms would automatically plug into the Google AdWords Keyword Planner and run the results for “Keyword Ideas.” I think this can be done via the AdWords API: https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService?hl=fr The user would then be presented with a series of ranked keyword possibilities based on relevance and popularity. Why it’s useful This would make it far more efficient for busy journalists (or anyone) to write effective web headlines.
Keyword Research | | TampaBayTimes0 -
Do you know about SEO and PPC co-optimisation model?
I would like to know where can find Bill HUnt's courses. He used to teach at CLICKZ academy but it seems de do not have the course right now, Many thanks, viviana
Keyword Research | | UNIVERSIDADES0 -
My Houzz Photo is Beating My Website in the SERPS
We were #3 for a keyword and now we are #4, oddly now Houzz.com is #2 and #3. The #3 slot is our photo on Houzz I optimized for our keyword. Should I dump the photo on Houzz? Since it is beating me on that keyword? The #2 slot is query for my keywords but we don't appear on that page. Thoughts?:) Thanks.
Keyword Research | | greenhornet770 -
Scoring with one keyword in two languages
I would like to read your advice on using 1 keyword in two languages for one landing page. Perhaps it's better to use the keyword in two different language sites, or what do you advise?
Keyword Research | | U-Digital0 -
On-page Keyword Optimization
So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term. But most importantly, if I make this new page, how do I incorporate it into the site architecture? Thanks!
Keyword Research | | kylesuss0