Unsolved GMB along with Company Name & URL Change

[jgoethert]

Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.

I am looking for ideas on how to minizine the huge SEO losses we will have soon.

I plan to focus on local SEO starting with GMB. Any other tips or direction?

[Boucher5]

@jgoethert said in GMB along with Company Name & URL Change:

Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.
I am looking for ideas on how to minizine the huge SEO losses we will have soon.
I plan to focus on local SEO starting with GMB. Any other tips or direction?

To update your company name, website URL, and Google My Business (GMB) listing, access your GMB dashboard, make the required alterations, and potentially re-verify your business. Ensure consistent updates across online platforms, considering SEO and legal aspects. A rebranding strategy might be necessary. Monitor reviews patiently as these changes might take time to propagate across search results and directories.

[markcummins713]

Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. web development consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.

[markcummins713]

Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. Consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.

[slinde]

Congratulations on the company acquisition! Managing the SEO transition is crucial. Your plan to prioritize local SEO and Google My Business (GMB) is spot on. Additionally, consider maintaining social media presence, updating online directories, and redirecting old web pages to the new landing page for a smoother transition.

[MiriamEllis]

@jgoethert That is a huge change for your business, if you are not only rebranding but also losing your website. Sterling Sky has a good checklist for rebrands here: https://www.sterlingsky.ca/rebranding-your-business-checklist/

I am curious regarding the role of the website in this. If the GBP (formerly GMB) listing is going to be pointed to the new owner's website, it will be their domain authority which underpins the listing's rankings. If, however they are going to continue pointing the listing toward the downgraded old website, that's a big problem. If that's the case, you will want to be sure that permanent redirects are being put in place to pass as much ranking power as possible from the old pages to the remaining home page. The company should definitely be investigating all of their SEO options to protect the strength of the brand they've acquired, insomuch as it can support the visibility of the overall new brand.