Blog article cannibalizes our home page
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Hello there,
We're having a rather big SEO issue that I’m hoping someone here can help us with, perhaps having experienced the same thing or simply understanding what's going on.
Since around June, our website's home page has lost the majority of its most important rankings. Not just dropping, but losing them entirely and all at once.
We think it was self-inflicted: Almost at the same time, a blog article of ours (which we had recently updated) started ranking for almost all the same keywords.
While our home page is a commercial page highlighting only our own product, the article that usurped the position is a comparison article, comparing our own solution to competitors. The reason we created that article is because we noticed a trend of Google increasingly favoring such comparison articles over dedicated product pages. But of course we didn’t plan to cannibalize our own home page with it.
My question is whether anyone has experience with such a case? Is there a way to "tell"/influence Google to rank our home page again, instead of ranking that article?
Thanks a lot,
Pascal
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@MasteryQuest
Absolutely, try to link with the relevant main keywords from the blog article to the main product page. You can take my website AJF as an example. All the best, Anja -
@Maximuxxx Hey everyone,
So, I stumbled upon this new tool recently, and it honestly feels like I might've discovered something pretty groundbreaking in the SEO realm. It's called Editor Machina. Has anyone else come across it?
What intrigued me was how it promises to deliver content that's not just SEO-optimized but also autonomous, original, and adhering strictly to grammar rules. And trust me, having gone through a ton of SEO tools and platforms, this one seems different.
I mean, the world of SEO is constantly evolving, and the emphasis on original content has never been this high, right? From what I've seen, Editor Machina seems to address these core areas effectively. I'm wondering if anyone else here has had a chance to use it or hear about it?
How do you think such a tool might reshape the content landscape in the SEO industry? Are we looking at the future, or is it just another fleeting trend? Would love to hear your thoughts and spark a discussion on this. This is (I guess) AI Article writer system.
Cheers!
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Is it truly cannibalizing or is the combined traffic increasing overall website traffic? Should be the first thing to consider before identifying the appropriate solution.
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@Maximuxxx
Yes, like the other guy said. Do internal linking to your main page..... -
@webduh said in Blog article cannibalizes our home page:
@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
This strategy should work, can anyone verify with experience?
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You can also Link heavily from the article to your homepage to "pass" the link juice back.
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@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
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