Ranking going south
-
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
-
The phrase "ranking going south" typically refers to a decline in a position or status within a ranking system. This can occur in various contexts, such as business performance, academic standings, sports team rankings, or even online content rankings. When a ranking goes south, it suggests that the entity in question is experiencing a decrease in its relative standing or performance compared to others.
In the corporate world, a company's ranking might go south due to factors like poor financial performance, negative publicity, or competitive pressures. For academic institutions, a drop in ranking could be attributed to lower research output, reduced funding, or negative student feedback. In sports, a team's ranking might decline due to a series of losses or underperformance.
To address a ranking going south, it's crucial to identify the underlying causes and implement corrective measures. This might involve strategic changes, improved performance metrics, enhanced quality of output, or better stakeholder engagement. Maintaining a proactive approach and continuously monitoring key performance indicators can help in mitigating the impact of a declining ranking and potentially reversing the trend.
-
make sure you website hasn't incurred a Google penalty. we had a website in Bristol, that had no-index tab left on, could it be this?
-
make sure you website hasn't incurred a Google penalty. we had a website in Bristol, that had no-index tab left on, could it be this?
-
There are a few potential reasons why your site's rankings may be declining despite following SEO best practices. Google's algorithms change frequently, so previous optimizations may no longer be as effective. Technical problems like site speed, broken links or thin content issues could also negatively impact rankings. I would recommend a full SEO audit to diagnose and address any site problems. As you continue optimizing content and building high-quality backlinks over time, search visibility and rankings should improve. Utilizing an affordable marketing services provider for ongoing recommendations can help stabilize and regain lost organic search positions.
-
It seems like you're referring to a situation where something is declining or deteriorating, possibly in terms of performance, popularity, or some other metric. If you provide more context or specify what you're talking about, I can offer more targeted information or advice. Whether it's a personal matter, a business situation, or something else, understanding the details will help me provide more relevant assistance.
-
It seems like you're referring to a situation where something is declining or deteriorating, possibly in terms of performance, popularity, or some other metric. If you provide more context or specify what you're talking about, I can offer more targeted information or advice. Whether it's a personal matter, a business situation, or something else, understanding the details will help me provide more relevant assistance.
-
@podlesnayaaa wow! amazing seo-checklist. Thank you
-
@Naju231 Hi there! Don't worry. SEO is a long-term process that takes time to see significant results. Check out the next steps:
- Site audit. You can use a free SEO checklist to perform a comprehensive site audit.
- Technical SEO issues. Ensure your website is free from crawl errors, broken links, duplicate content, and other technical issues.
- Backlink profile. Disavow any toxic or low-quality links.
- User experience. Ensure your site is easy to navigate, loads quickly, and is mobile-friendly.
- Analytics and data. Use Google Analytics to monitor key metrics like organic traffic, bounce rate, average session duration, and conversion rates.
Good luck optimizing your site, and if you have any more specific questions, feel free to ask!
-
@Usman13150 said in Ranking going south:
@Naju231 said in Ranking going south:
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
I understand that you're experiencing a decline in rankings for your website, Simply Stairlifts, despite following SEO processes. Here are some suggestions to help improve your website's rankings:
Review your SEO strategy: Take a comprehensive look at your SEO strategy and assess if you're targeting the right keywords, optimizing your website's structure and content, and implementing proper on-page and off-page optimization techniques. Make sure your content is relevant, well-structured, and provides value to your target audience.
Conduct a website audit: Perform a thorough audit of your website to identify any technical issues that may be affecting your rankings. Check for broken links, page load speed, mobile-friendliness, and ensure that your site is easily crawlable by search engines. Fixing any technical issues can positively impact your rankings.
Improve content quality: Content is crucial for SEO. Ensure that your website has high-quality, engaging, and unique content that aligns with the search intent of your target audience. Optimize your content with relevant keywords, headings, meta tags, and descriptive URLs.
Build high-quality backlinks: Focus on acquiring high-quality backlinks from reputable and relevant websites. Look for opportunities to guest post, collaborate with industry influencers, or participate in online communities related to stairlifts and mobility aids. Building a strong backlink profile can boost your website's authority and improve rankings.
Enhance user experience: User experience is an important factor for both visitors and search engines. Improve the overall usability and navigation of your website, ensuring that it is intuitive and easy to navigate. Make sure your site is responsive and mobile-friendly, as more users are accessing the web from mobile devices.
Monitor and adapt: Keep a close eye on your website's performance using analytics tools like Google Analytics. Monitor your rankings, organic traffic, bounce rates, and other relevant metrics. Identify any patterns or trends and adjust your SEO strategy accordingly.
Remember that SEO is an ongoing process, and it takes time to see significant results. If you're still faceing issue then go to sample website video-star and better user UI Stay up to date with the latest SEO best practices, adapt to algorithm updates, and continually optimize your website for improved rankings. If you need further assistance, consider consulting with an experienced SEO professional who can provide tailored advice for your specific situation.
-
@Naju231 said in Ranking going south:
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
I understand that you're experiencing a decline in rankings for your website, Simply Stairlifts, despite following SEO processes. Here are some suggestions to help improve your website's rankings:
Review your SEO strategy: Take a comprehensive look at your SEO strategy and assess if you're targeting the right keywords, optimizing your website's structure and content, and implementing proper on-page and off-page optimization techniques. Make sure your content is relevant, well-structured, and provides value to your target audience.
Conduct a website audit: Perform a thorough audit of your website to identify any technical issues that may be affecting your rankings. Check for broken links, page load speed, mobile-friendliness, and ensure that your site is easily crawlable by search engines. Fixing any technical issues can positively impact your rankings.
Improve content quality: Content is crucial for SEO. Ensure that your website has high-quality, engaging, and unique content that aligns with the search intent of your target audience. Optimize your content with relevant keywords, headings, meta tags, and descriptive URLs.
Build high-quality backlinks: Focus on acquiring high-quality backlinks from reputable and relevant websites. Look for opportunities to guest post, collaborate with industry influencers, or participate in online communities related to stairlifts and mobility aids. Building a strong backlink profile can boost your website's authority and improve rankings.
Enhance user experience: User experience is an important factor for both visitors and search engines. Improve the overall usability and navigation of your website, ensuring that it is intuitive and easy to navigate. Make sure your site is responsive and mobile-friendly, as more users are accessing the web from mobile devices.
Monitor and adapt: Keep a close eye on your website's performance using analytics tools like Google Analytics. Monitor your rankings, organic traffic, bounce rates, and other relevant metrics. Identify any patterns or trends and adjust your SEO strategy accordingly.
Remember that SEO is an ongoing process, and it takes time to see significant results. If you're still faceing issue then go to sample website best apply SEO methods and better user UI Stay up to date with the latest SEO best practices, adapt to algorithm updates, and continually optimize your website for improved rankings. If you need further assistance, consider consulting with an experienced SEO professional who can provide tailored advice for your specific situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Ranking Expectations and Search Intent Alignment
I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about a week since we made these changes, and we’re happy to report that our optimization scores for the targeted keywords and URLs are looking strong. I did create these pages with our intended keywords in mind. However, two questions about the page optimization tool: Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences. Optimization and Search Intent: While the tool’s optimization suggestions have been helpful, we’re curious about how they factor in search intent. How does Moz Pro’s advice take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting?
SEO Tactics | | Cricket930 -
Seeking Advice & Strategies to Boost Rankings and Moz DA/DR
I'm seeking guidance on optimizing the rankings and increasing Moz Domain Authority (DA) and Domain Rating (DR) for my websites, www.fastlanddeals.com and www.fastlandoffer.com, especially in light of the recent Google March 2024 Core Update. What strategies and tactics do you recommend for navigating these changes effectively and enhancing the overall visibility and authority of these domains?
SEO Tactics | | FredericoSeo0 -
To hyphenate or not to hyphenate?
Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
On-Page Optimization | | JCN-SBWD
"royalty free music" | 11.5-30.3K
"royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?0 -
Ok to have multiple domains w/ seperate websites rank for similar keywords?
Is it Ok to have multiple domains (separate website different content) rank for similar keywords? Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences
SEO Tactics | | fourwhitesocks
with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site, will we have duplicate content issues? ** If this is not the right place to ask this then where should I be asking?
Thank you!0 -
How to rank a website in different countries
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
SEO Tactics | | Ravi_Rana0 -
Low Metrics - High Rank
I've recently been confused by a marketplace that appears to have significant traction (500K) despite having a very low DR (46). Has anyone experienced something similar and been able to attribute this?
SEO Tactics | | MarketGrowth0 -
Plagiarized Site Effecting Google Rankings
Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG
SEO Tactics | | WebMarkets0