Migrating Subfolder content to New domain Safely
-
Hello everyone,
I'm currently facing a challenging situation and would greatly appreciate your expertise and guidance.
I own a website, maniflexa.com, primarily focused on the digital agency niche. About 3 months ago, I created a subfolder, maniflexa.com/emploi/, dedicated to job listings which is a completely different niche. The subfolder has around 120 posts and pages.
Unfortunately, since I created the subfolder, the rankings of my main site have been negatively impacted. I was previously ranking #1 for all local digital services keywords, but now, only 2 out of 16 keywords have maintained their positions. Other pages have dropped to positions 30 and beyond.
I'm considering a solution and would like your advice: I'm planning to purchase a new domain and migrate the content from maniflexa.com/emploi/ to newdomain.com. However, I want to ensure a smooth migration without affecting the main domain maniflexa.com rankings and losing backlinks from maniflexa.com/emploi/ pages.
Is moving the subfolder content to a new domain a viable solution? And how can I effectively redirect all pages from the subfolder to the new domain while preserving page ranks and backlinks?
I wish they did, but GSC doesn't offer a solution to migration content from subfolder to a new domain.Help a fellow Mozer. Thanks for giving a hand.
-
Here's a step-by-step guide to help resolve the issue:
Thorough Content Audit:
Evaluate the content in maniflexa.com/emploi/ and identify the key pages that contribute positively to your rankings.
Keyword Mapping:Map the keywords associated with the main site (maniflexa.com) and the emploi subfolder. Identify any overlapping keywords.
Backlink Analysis:Examine the backlinks to maniflexa.com/emploi/ pages. Identify high-quality backlinks that contribute to your main site's authority.
New Domain Purchase:Purchase the new domain (newdomain.com) and ensure it aligns with the content of maniflexa.com/emploi/.
Create Redirect Strategy:Implement 301 redirects from maniflexa.com/emploi/ to the corresponding pages on newdomain.com. This will preserve SEO value and redirect users seamlessly.
Update Internal Links:Review and update internal links on maniflexa.com pointing to emploi subfolder pages. Redirect them to the newdomain.com pages.
Update Sitemap:Submit an updated sitemap for maniflexa.com to reflect the changes in the emploi subfolder. This helps search engines understand the new structure.
Inform Google Search Console (GSC):Although GSC might not offer a direct solution, inform Google about the domain change through the "Change of Address" tool. This is available in the GSC under the Settings.
Monitor Traffic and Rankings:Keep a close eye on your website's traffic and rankings during and after the migration. Use tools like Google Analytics and other SEO monitoring tools.
Content Enhancement:Consider enhancing the content on maniflexa.com to reinforce its relevance to the digital agency niche. This can aid in the recovery of lost rankings.
Communicate Changes:Inform your audience about the domain change through newsletters, social media, and on-site notifications.
Seek Professional Help if Needed:If you're unsure about any step, consider consulting with SEO professionals or agencies to ensure a smooth transition.
-
"Sure, we can proceed with migrating the subfolder content to the new domain safely. Please provide more details or specific instructions, and we'll ensure you a best laptop smooth transition."
-
Migrating subfolder content to a new domain requires careful planning to maintain SEO and ensure a smooth transition. Here's a brief overview:
-
Audit and Plan: Analyze content, backlinks, and traffic of the subfolder. Plan the migration considering SEO implications.
-
Redirects: Implement 301 redirects from old subfolder URLs to new domain URLs. This preserves SEO value and guides users to the new content.
-
Google Search Console: Add both old and new domains to Google Search Console. Use the Change of Address tool for the subfolder migration.
-
Content Transfer: Move content to the new domain. Maintain URLs or create equivalent content.
-
Update Internal Links: Update internal links on both old and new domains to point to the new location.
-
Monitor and Test: Monitor traffic, rankings, and crawl errors post-migration. Test URLs, redirects, and functionality.
-
Communicate: Inform users, subscribers, and stakeholders about the migration to the new domain.
-
Sitemap and Robots.txt: Submit a new sitemap for the new domain and update robots.txt files accordingly.
Remember, a smooth migration minimizes SEO disruptions. Careful implementation and thorough testing are crucial to maintain visibility and user experience during the transition.
-
-
Migrating subfolder content to a new domain requires careful planning to maintain SEO and ensure a smooth transition. Here's a brief overview:
-
Audit and Plan: Analyze content, backlinks, and traffic of the subfolder. Plan the migration considering SEO implications.
-
Redirects: Implement 301 redirects from old subfolder URLs to new domain URLs. This preserves SEO value and guides users to the new content.
-
Google Search Console: Add both old and new domains to Google Search Console. Use the Change of Address tool for the subfolder migration.
-
Content Transfer: Move content to the new domain. Maintain URLs or create equivalent content.
-
Update Internal Links: Update internal links on both old and new domains to point to the new location.
-
Monitor and Test: Monitor traffic, rankings, and crawl errors post-migration. Test URLs, redirects, and functionality.
-
Communicate: Inform users, subscribers, and stakeholders about the migration to the new domain.
-
Sitemap and Robots.txt: Submit a new sitemap for the new domain and update robots.txt files accordingly.
Remember, a smooth migration minimizes SEO disruptions. Careful implementation and thorough testing are crucial to maintain visibility and user experience during the transition.
-
-
Migrating subfolder content to a new domain while ensuring safety and SEO integrity requires careful planning and execution. Here's a detailed step-by-step guide:
Steps to Migrate Subfolder Content to a New Domain Safely:
- Create a Backup:
Before making any changes, back up your entire website, including files, databases, and content, to prevent data loss. - Map Out the Migration Strategy:
Plan the migration process and ensure a comprehensive understanding of the content structure and URLs. - Set Up the New Domain:
Acquire the new domain and set up hosting and server configurations. - Mirror the Structure:
Create a similar folder structure on the new domain to maintain the subfolder organization. - 301 Redirects:
Implement 301 redirects from the old subfolder URLs to the corresponding new domain URLs. This redirects users and search engines and preserves SEO value. - Update Internal Links:
Review internal links within your content and update them to reflect the new domain URLs. - Update XML Sitemap:
Generate a new XML sitemap for the new domain and submit it to search engines through Google Search Console. - Update External Links:
Notify authoritative external sites linking to your subfolder content about the domain change. - Monitor Google Search Console:
Keep a close eye on Google Search Console for any crawl errors or issues after migration. - Monitor Traffic and Rankings:
Monitor website traffic and search engine rankings post-migration to detect any significant drops. - Inform Users and Customers:
Notify users, customers, subscribers, and relevant stakeholders about the domain migration. - Post-Migration SEO Audit:
Conduct a thorough SEO audit post-migration to ensure all elements are working correctly. - Monitor for a Few Weeks:
Continuously monitor website performance, user experience, and SEO metrics for a few weeks post-migration. - Address Issues Promptly:
Address any unforeseen issues promptly and make necessary adjustments. - Update Robots.txt and .htaccess:
Update robots.txt and .htaccess files to ensure proper indexing and redirection. - Submit Updated URLs:
Re-submit updated URLs to search engines for indexing. - Test Proper Functionality:
Test forms, buttons, scripts, and other functionalities to ensure they are working correctly on the new domain. - Engage SEO Professionals if Needed:
For larger or complex migrations, consider seeking assistance from experienced SEO professionals.
Important Notes:
Properly handling redirects and maintaining URL structure integrity is crucial for retaining SEO rankings.
Communicate the migration to users and stakeholders to minimize confusion and maintain trust.
It's important to thoroughly plan and execute the migration process to minimize disruptions and ensure a smooth transition without compromising SEO rankings or user experience.
I am actively engaged in enhancing the Search Engine Optimization (SEO) strategies for the PythonProSupport blog. Through meticulous planning, diligent analysis, and implementation of effective SEO tactics, my focus revolves around optimizing content, refining keywords, and improving the overall visibility and ranking of the PythonProSupport blog across search engine results. Embracing the latest SEO methodologies, I aim to elevate the blog's online presence, ensuring it reaches a wider audience while maintaining quality standards and relevance within the dynamic landscape of digital content.
- Create a Backup:
-
Essential Hoodie & BAPE Hoodie: Elevating Your Wardrobe with Style
Hoodies have become more than just a comfortable piece of clothing; they are a fashion statement, reflecting personal style and cultural influences. In this article, we delve into the world of Essential Hoodies and BAPE Hoodies, exploring their unique features, style impact, and what makes them essential additions to your wardrobe.Understanding Essential Hoodies
Essential Hoodie are more than just a casual wear option. Crafted from high-quality materials, these hoodies offer comfort and versatility. With various designs and colors, Essential Hoodies have become a staple in many wardrobes, providing a blend of simplicity and functionality that suits various occasions.
Exploring BAPE Hoodies
BAPE, or A Bathing Ape, is a renowned brand synonymous with streetwear fashion. Their Hoodies, often adorned with iconic ape motifs, have gained international acclaim. Beyond clothing, BAPE represents a cultural movement, with celebrities and influencers proudly sporting their unique designs.
Quality and Craftsmanship: Essential vs. BAPE Hoodies
While Essential Hoodies focus on practicality and comfort, BAPE takes craftsmanship to a whole new level. Using premium materials and employing unique design techniques, BAPE Hoodies stand out as exclusive pieces that transcend conventional fashion norms.
Style and Fashion Statements
Essential Hoodies cater to those who appreciate simplicity, offering a blank canvas for individual style expression. On the other hand, BAPE Hoodies make bold statements, often becoming collector’s items due to their limited releases and distinctive designs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a website in different countries
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
SEO Tactics | | Ravi_Rana0 -
Static content pages ranking dropping all the time
Hello all. I have been working three months in my current job in the hotel industry. I have been publishing a lot of content to our website (mainly articles), which in general have been ranking well and really boosted our website traffic. The problem that I am facing, though, is the fact that our static pages' rankings are basically constantly dropping. Especially one of our main pages, which is this hotel page. I haven't been doing any real changes to the content, but the ranking (with keywords "hotelli helsinki" [Hotel in Helsinki in Finnish]) has plummeted from 13th position all the way down to 19th... What has been happening during these last three months is that we did change to a new domain and we have done all the redirections and also informed Google about this change through search console. I have also done some minor changes to the on-page content, such as changing the meta titles and descriptions as well as the page title and some of the text content to more natural ones instead of clumsy SEO texts and optimizing the images. This hasn't helped at all though and the rankings seem to steadily drop all the time. What would YOU do with this page? Maybe add more text content to the page to be more informative? All tips would be highly appreciated.
On-Page Optimization | | haapalatuomas0 -
Question regarding international SEO
Hi there, I have a question regarding international SEO and the APAC region in particular. We currently have a website extension .com and offer our content in English. However, we notice that our website hardly ranks in Google in the APAC region, while one of the main languages in that region is also English. I figure one way would be to set up .com/sg/ (or .com/au/ or .com/nz/), but then the content would still be in English. So wouldn't that be counted as duplicate content? Does anyone have experience in improving website rankings for various English-speaking countries, without creating duplicate content? Thanks in advance for your help!
International SEO | | Billywig0 -
Duplicate content across different domains
Hi Guys, Looking for some advice regarding duplicate content across different domains. I have reviewed some previous Q&A on this topic e.g. https://moz.com/community/q/two-different-domains-exact-same-content but just want to confirm if I'm missing anything. Basically, we have a client which has 1 site (call this site A) which has solids rankings. They have decided to build a new site (site B), which contains 50% duplicate pages and content from site A. Our recommendation to them was to make the content on site B as unique as possible but they want to launch asap, so not enough time. They will eventually transfer over to unique content on the website but in the short-term, it will be duplicate content. John Mueller from Google has said several times that there is no duplicate content penalty. So assuming this is correct site A should be fine, no ranking losses. Any disagree with this? Assuming we don't want to leave this to chance or assume John Mueller is correct would the next best thing to do is setup rel canonical tags between site A and site B on the pages with duplicate content? Then once we have unique content ready, execute that content on the site and remove the canonical tags. Any suggestions or advice would be very much appreciated! Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Translated Content on Country Domains
Hi, We have blogs set up in each of our markets, for example http://blog.telefleurs.fr, http://blog.euroflorist.nl and http://blog.euroflorist.be/nl. Each blog is localized correctly so FR has fr-FR, NL has nl-NL and BE has nl-BE and fr-BE. All our content is created or translated by our Content Managers. The question is - is it safe for us to use a piece of content on Telefleurs.fr and the French translated Euroflorist.be/fr, or Dutch content on Euroflorist.nl and Euroflorist.be/nl? We want to avoid canonicalising as neither site will take preference. Is there a solution I've missed until now? Thanks,
Intermediate & Advanced SEO | | seoeuroflorist
Sam0 -
Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. Â They believe that the .tv domain will better represent the media experience of their business. Â We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder. Here are our questions: 1. Â What would be the best way to pass of link equity from .com website to a new .tv domain? Â Should we just have a video link on the .com website that 301 directs to the new .tv domain? 2. Â Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube? 3. Â Is there any long term value of having two different websites? Â For link equity purposes we understand that it would be better if everything was in a .com. Â However is a .tv domain ideal for a better representation of their media content? We appreciate any feedback.
Intermediate & Advanced SEO | | RosemaryB0 -
Old links showing on new domain
Last year we incurred a Google penalty and after months of trying the clean up the link profile with no joy we relaunched the site with a .org rather than .co.uk Now the issue is that 2 weeks after the launch GWMT is showing all the old links pointing to the new url. We didn't do a redirect of any kind, just changed the url Why is this????
Intermediate & Advanced SEO | | jj34340 -
Migrating a site
Hello, I have what a I think it's a noob question.. I have a medium size website and need to put it into maintenance for the next 2 months, and afterwards activate a completly new site. My client asked me to do this, cause the same people whoe run the constant flow of information on the site, are the ones who are going to develop the new site, so he wants to just close it out So... what are the steps for doing this with minimum impact on any SEO advances made this past months?.. How do I tell the search engines, Hey, just under maintenance for a while....then... i'm back in the game but this is my new structure. and the old one should go here
Intermediate & Advanced SEO | | daniel.alvarez0