Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Relevant but not-relevant keywords impact to SEO
-
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO?
For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.?
EXAMPLE:
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be? -
Yes, choosing irrelevant keywords can impact your SEO rankings and user engagement. Keywords are used by Google and other search engines to determine what your website is about and where it should appear in search results. Many non-search engine marketing professionals are frequently advised that keywords reign supreme in SEO. However, in recent years, the emphasis has shifted towards prioritizing a website that provides a positive user experience over simply focusing on relevant keywords.
-
@George_Inoriseo Thank you so much for the detailed reply. It makes sense! Appreciate the help!
-
@Siir Selecting and integrating individual keywords that are not directly categorized as primary, secondary, or tertiary can still be important for SEO, particularly if they maintain relevance to the topic of the page. These keywords can contribute significantly to driving additional traffic, especially when they tap into related interests or queries that your target audience might have.
In your example, the inclusion of terms like “innovative hair products” or “hair damages” on a page primarily about hair types can indeed be beneficial for several reasons:
Topic Depth and Breadth: By including related but not directly relevant keywords, you are broadening the scope of your content. This can make your page more informative and potentially more appealing to a wider audience. Search engines favor content that provides comprehensive coverage of a topic because it signals that the content can effectively answer user queries.
User Intent Matching: Different users may have varying intents when searching related terms. Some might be looking for types of hair but could also be interested in how to protect their hair from damage or what products to use. Addressing these related queries can capture traffic from these varied intents.
Improving Keyword Portfolio: Utilizing a diverse set of relevant keywords helps to build a more robust keyword portfolio on your site. This can enhance your site's ability to rank for a broader array of search queries.
Semantic Search Benefits: Search engines like Google use semantic search capabilities to understand the context around words in a query. Including related terms helps align your content with possible semantic interpretations and related searches, enhancing your visibility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Only my homepage ranks for my keywords, should I delete my other pages?
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
SEO Tactics | | PunchyMcSkeletor0 -
Unsolved Keyword Difficulty country wise
Good Day,
Keyword Explorer | | ui89
Is there any way we can check KD country-wise? and sometime Moz KD does not match with Ahref KD. What's the reason How to connect Vizio TV to Wifi Its KD is low on Moz and High on Ahref. Please help0 -
Unsolved Can I get Moz keywords via API?
Hi, my boss is asking if you "have any API for keyword research -- e.g., as soon as a user creates a card title in [our application], we can auto-recommend keywords from Moz within [the application]. I shared a link with him to your Links API page, but he says he doesn't think that API does the above. Can you help? Thank you, Renae
API | | CarolinaRen0 -
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
How can improve my keywords ranking?
My keywords are not in top in 50.So, what kind of activity we do to get in top in 50 rank?
Keyword Research | | surabhi60 -
No KWs to target and SEO value
Hello, I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources. The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
Keyword Research | | ShaneO0