Duplicate pages - what is best practice for this use case...
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Riddle me this.. best practice to manage
Programme page (i.e 'Software Engineering')
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Has employer audience (cta - Onboard for staff)
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Has candidate audience (cta - create profile)
From a conversion standpoint it makes much more sense to have these TWO pages here. One for each audience, even if much of the content is different.
In this scenario, what is the best practice from an SEO standpoint?
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