What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
-
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city.
Example:
- City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city)
- Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections.
Which one do you think is better for local SEO and rankings?
Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend.
I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
-
Hi, the best method we recommend is writing a high word count piece of quality evergreen content marketing, perhaps every month. The work needs to be very high quality and answer your customers' questions.
-
I would suggest you go with a city-specific page for each service; this is the best strategy that fully works. Search engine spiders analyze the page and serve those pages which are the best in their database around that location. Let's say, my domain has services under profitparrot.com/services, you can see this is not the location-targeted page as it generally serves. While I have another page, https://profitparrot.com/seo-services-in-abbotsford/, where you can see I am targeting the location in my page URL and content. This clarifies the search engine about this page is for a specific location and I have to serve this page when someone searches for Abbotsford SEO but within that specific location. Remember, location is the main factor, you have to show the location in every aspect.
-
@yourleadpartner
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTech said in What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?:
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTechTo effectively target city-specific local intent service keywords, create dedicated service pages optimized with the city name in titles, headings, content, and metadata. Include local testimonials, service area maps, and ensure NAP consistency for local SEO impact.
-
Create separate service pages for each city, optimizing them with local keywords and relevant city-specific content. Include local testimonials, images, and service details to enhance relevance. Ensure each page is unique to avoid duplication and improve local SEO, attracting targeted city-specific traffic.
I face the same issue with my this website, Limcy Packaging. -
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand reputation - how to improve?
Our brand has relatively bad reputation locally and I was wondering how moz can help to improve this.
Local SEO | | LendonMarketing0 -
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
In 2 days, a loss of 20 reviews
Hi Mozers, I have a cosmetic dentist client, in Belgium, who had 95 reviews. And in 2 days, he lost 20 good reviews (10 reviews per day), from real customers. The problem is that his rating went down drastically because they were only 5 star reviews. Yesterday he got a 5 star review from a real customer and this morning he disappeared. Have you ever experienced such a scenario? What could be the cause? Thank you in advance for your help. Kind regards,
Reviews and Ratings | | JonathanLeplang
Jonathan0 -
Is it okay to update Page Titles and Meta descriptions over a period of time?
Some of the page are not performing even after having good content, videos, images and faqs. I am planning to update the page titles and planning to use Long Tail keywords in it for example, Contact US - Brand name would be Contact US - Brand Keyword. Is it okay to do that for all the pages?
Local SEO | | Ravi_Rana0 -
Rank Locally and Globally (or at least Nationally)
I work with an interior design whom I've persuaded to purchase a virtual street address in the town she wanted to work in years ago. She has a Skokie, IL business address that has been claimed and confirmed across the internet. Now, she is growing and wants her new website to not only be optimized for the more affluent areas of Chicago but she also would like to gain Global notice, (I'd settle for National). My problems: She doesn't want to purchase a street address in Chicago because it is a pain to go get her mail. What do I do about all her directory listings and review sites that have her located in Skokie if I can persuade her to get a Chicago address? Do I leave the Skokie address and add more content targeting keyword phrases with Chicago? What should be my initial focus here? I feel it is a smaller target and less competition to go after Chicago but she wants to start spreading her wings and work all over the world. Help!!
Local SEO | | JanetJ0 -
How can you perform productive local SEO when the company is moving?
I'm working with a brick and mortar store that is planning to move to a new location in a few months. All the citation information is going to have to be updated. Is there anything productive you can do in the interim to help their rankings when you know you'll be facing an update of all their citations?
Local SEO | | cakelady0 -
Keyword Question - Metro Suburb
My question is about keyword selection for a small divorce law firm located outside of a major city. My firm focuses only on family law matters, such as divorce, child support, child custody, and paternity. Divorce cases generate the most revenue. We are located outside of the Orlando, Florida metro area, in a small town about 15 miles west of Orlando. My keyword research shows a significant amount of traffic for keywords including Orlando, such as Orlando Divorce Lawyer, Divorce Attorney Orlando, and Orlando Divorce Attorney. For my location, Winter Garden, Florida, the search volume is reported as "0" using Moz's Keyword Difficulty tool. When I use other tools, such as Google Keyword Planner, the reported volume for my physical location and surrounding cities, other than Orlando, shows a volume of "0." We do get potential clients contacting us indicating that they found us via a Google search, and I know that we are ranking well in local search results. That's the good news. However, we are trying to increase the volume of potential clients contacting us, and it seems that the way to do that is to rank well for searches including the word "Orlando." I know that ranking in the local results for Orlando is out of the question because my office is not physically located in Orlando. However, it does not seem to make sense to target keywords for organic search including my location and the surrounding cities because the search volume appears to be next to nothing. So my questions are as follows: Even though the search terms with high traffic seem to be quite competitive and my office is not located in Orlando, should I still target keywords including the Orlando location? How should a small business approach this strategy as far as keyword usage and organization of the website? Should I have a city landing page for Orlando or should I target my main pages using keywords including "Orlando" and build city pages for the smaller, surrounding cities? Thanks in advance for the help. My website is located at http://www.thegrossmanlawoffice.com
Local SEO | | ajgrossman0