Question for SEO experts!
-
I am checking my competition with all the metrics available and I have no clue why we are not coming up higher in ranking on Google. It's been 3 months and we've been bouncing between 9 and 7 position. One competitor just came out of nowhere with almost 600 internal links and few external links and occupied 3rd spot.
I've built pretty good portfolio of links with links even coming from Google for crying out loud. My on page optimization is very good, we've even passed W3C with no errors.
At least 3 of our competitors above us have less Domain Authority, Page Authority, Back links for external domains, number of external domains, etc...
Not sure what is going on. We are not really trying to be the top dog in Google all the time, but it is the principle of a thing.
Keyword is Laser Marking. Our domain starts with cms. Don't want to type the whole URL because Google might crawl (maybe a bit of paranoid at this point LOL)
Any suggestions?
-
Sure you can email me the report.
dan at evolvingseo dot com
I believe the SEOmoz link data is known to be sometimes not up to date as well as not a complete crawl of the web, although they do say the pages excluded form the opensite index are usually just very low quality pages.
-Dan
-
Where did you get that title tag? I am looking in source code and can't find it.
-
Also data is incorrect. 27 external links really? That is just wrong..
-
Do you mind if I e-mail you report. BTW Now we are ranking #5 in Global results. Keep bouncing around back and forth..lol
-
Thanks for response. Please give me an example of what you mean...
-
Thanks for answer. What Title tag would you recommend?
-
You're swimming upstream, but it's not impossible for you to break to the top of results on your relatively broad term. Google wants very narrowly constructed "variety" in the first few results. Variety is interpreted within a keyword/key phrase's ambiguity (most have some amount of ambiguity). In your example, is someone who searches "laser marking" interested in the process of laser marking, products (commercial or consumer), etc... Google decided that they want to include the best example of each at the top. This ideal is only partially realized, but it's a defined goal in their search quality and I think they hit it more often on broad search terms.
Your site isn't the best match in any of those cases because you offer a variety of laser-related products. Even if your site was dedicated strictly to product laser marking d'absolute, you'd be in a tough spot. The best you can do as the algo currently exists is position 4 (epilog).
I'd also continue to work on the basics- blah, blah, blah AND inbound, keyword-rich links. Eyeballs on Epilog Dmitry. You can do it.
-
I don't see anything except a youtube video for cmslasers. If this is your title tag, then no wonder you're not ranking:
Control laser >> Laser Marking, Laser System, Laser Control, Laser Solutions, Laser Marking Solution, Solar Industry & Wavelength Lasers Uh, I think you forgot to mention the word laser.
-
Dimitry
Go to this tool and run a full report (see image) for your keyword. I have done so (and would share but the only export is an excel file).
Just looking at the metrics it provides: FB shares, linking C blocks, followed vs no-followed etc - it doesn't seem odd to me at all that google is ranking things how they are.
I'd advise running the report, understanding how the different metrics work and improving the ones that would make the most difference.
Rand has a great post on this tool, which you should use anytime you ask "why are things rankings the way they are?"
-Dan
-
good one
-
Thinking about it in terms of percentages might be causing you a problem...
One thing that can be helpful if you are unsure whether your text reads naturally, is to get someone else to read it aloud while you listen. It's a good excuse for a break and a cup of coffee
Sha
-
I actually thought about that..I am still using olde school mentality of 4% keyword density. Got to scale back to 1% I guess.
Thanks for the info
-
Hi Dmitry,
On first look, my feeling is that your body text has crossed the line into being over optimized. If you are using Mozbar, try running the keyword highlight tool ... "laser" and "laser marking" are both highly repetitious. If you haven't already done so, it might be worth taking a look at the On-page reports in the Pro App for your site.
Hope that helps,
Sha
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UTM tracking on a mapped subdomain, is it OK? (DA bonus question)
Hi, This is a technical question. OK, two technical questions. Please bear with me and I'll do my best to explain... We have a WordPress blog (business account, hosted by WordPress). We use it to blog and send traffic to our separate e-commerce site. We use UTM tracking to see which blog posts perform best. Our e-commerce site has a high domain authority. Our blog, not so much. In an effort to increase the domain authority of the blog we have mapped a subdomain of the e-commerce site to the Wordpress blog (still hosted by WordPress). Q1. Will this actually raise the blog's DA? If the blog does get a DA boost, I guess it'll be because Google now sees it as part of a powerful domain. But if it is technically part of the powerful domain... Q2. Should we remove the UTM parameters from the blog? I've read that you should never use UTM on internal links because it messes with your Google Analytics data. But I'm unsure if links on a mapped subdomain count as 'internal links'. Any help would be gratefully appreciated. Thanks in advance. J
Reporting & Analytics | | JabeKay0 -
Hi - I have a beginner question about organic search results dropping to zero
Really confused about a site I'm getting going on SEO with... I'm new to SEO, but I've found that the organic search results for princessdesign.co.uk have dropped to zero dramatically. I'm concerned that I've missed something and hope that somebody out there might be able to help? Any input greatly appreciated 🙂
Reporting & Analytics | | Gokart0 -
Should I block Ukraine, China and Russian Federation for better SEO?
My statistics show that a large percentage of hits to my site are from Ukraine, China and the Russian Federation. Now I know for a fact that most of my demographic is from the US with a bit of Western Europe thrown in. So obviously these are spam bots. Also I have many linked pages with the .ru extension that are spammy. Should I block Ukraine, China and the Russian Federation in my htaccess? I would think bounce rate is very high with spam bots so would that improve my SEO? Then of course there is the extremely annoying buttons-for-website.com and semalt-semalt.com!
Reporting & Analytics | | ijb0 -
What is the SEO Impact of Adding a Directory to URL
I would like to add a new directory named “products” for all of the product detail pages on my site. Instead of having the URL for a product be “mysite.com/product-details-page.aspx” we would like to change it to “mysite.com.com/products/product-detail-page.aspx.” I want to do this to enable us to add product pages to our traffic funnel analysis by filtering visits to the "product" directory - right now we can't track visits to product pages in the funnel because they are just one-off the main site. I know this change will require redirects for every single product. Is there anything else that needs to be done? My main question is, will this change negatively impact the SEO value of the product pages? We have several product pages ranking in the SERPs, and I don't know if pushing them one directory further will change that. Thanks for your input!
Reporting & Analytics | | pbhatt0 -
Our SEO is garbage. can someone answer a few questions for me?
I've seen our SEO drop to more or less the bottom of the barrel, and I don't have any answers yet as to why. SEOMoz is running it's crawl currently, and I have a few errors about duplicate titles and content, so I know I have some work cut out for me. But, why the sudden drop? The only change I made at the time was a change to our URL structure, but all links were 301'd to their new location. Does this still hurt SEO that terribly? Also, our robots.txt file is getting indexed and showing up as the first result at times. Very embarrassing. It's doing better than our other pages. 😞 I don't get what's happening here. Yrzu3,fkbYu
Reporting & Analytics | | stagl0 -
Basic Purpose of SEO moZ s subscription !!!!!
How the subscription for seomoz will help to improve the traffic of my website ?
Reporting & Analytics | | fullerenedr0 -
Analytics tagging parameters effect on site SEO
One of the effective tools used in analytics tagging is the use of analytics parameters that starts with '?' or '#'. Example on site tagging: Main link: www.domainname.com./category/sub-category/ www.domainname.com./category/sub-category/?lid=topnav www.domainname.com./category/sub-category/?lid=sidenav All three links link to the same landing page, with an extra parameter. Using email or campaign tagging: www.domainname.com./category/sub-category/ www.domainname.com./category/sub-category/?utm_source=launch&utm_medium=email&utm_term=html&utm_content=getscoop&utm_campaign=hwdyrwm2012 With that we create many tagged links based on the campaign internal strategy. How do these effect indexing, and link juice? How do thy effect SEO in general?
Reporting & Analytics | | RAPPLA0 -
Tracking SEO tests
Trying to get some best practices on testing SEO changes. We are going to make a bunch of changes on subsets of pages. Say testing about 5 different on-page changes. Originally we were going to submit separate Sitemaps to GWT and see if our test sets get indexed, how quickly, etc. But we noticed that GWT says some pages in our Sitemaps aren't indexed even though we know they are (what gives?). So we thought, for each test, let's put a unique code on the page so we can see how many get indexed by Google. But that doesn't solve the issue: how many people clicked on our test pages. So we are thinking of putting a tracking pixel on the test pages, specific for each test. But then I am thinking, why not just create a separate Google Analytics profile and place that code on the test pages (set up goals to track visits per test since we aren't going to change the actual URLs). and on and on This is where you come in. What kind of tracking do you implement when you set up tests? Advice appreciated! E
Reporting & Analytics | | ErinTM0