Start with some good local keyword data

Before you start, make sure you are setup for success by doing some preliminary keyword research in your niche.

This tool can help you
http://www.localmarketingsource.com/local-keyword-research-tool/

Check your analytics and see what keywords are already bringing traffic. There may be opportunities to increase your visibility on something that's already preforming.

Make sure that you always focus on converting keywords that provide the searcher with the proper intent.

Anothers keyword tools:

Wordtracker
SEO Book Keyword Tool
Ubersuggest
Keyword Eye
SEMrush

Other option is Google Trends for regional interest

http://www.google.com/trends/

Another good tips is use schema markup for local businesses injected into contact pages to give clear indications to search engines of your shop's physical location

Depends on the answers to two questions specific to the site/business in question:
Would a glossary be useful to the customers, prospects, users, etc.?
Is the audience likely to search for definitions of the terminology you use? (The alternative is something they're more likely to refer to while already on the site).
If the answer to both is "yes", then it'd likely be useful to SEO because it addresses demand.

An Glossary offers a lot of opportunities that differ from a site map, or even a well thought out hierarchy of pages that can be easy to follow and understand. From a usability stance, they can be a very good idea, especially for a huge site. It can also include concepts that are described on pages in words that may not be used on other pages.

Depends on how did you set it up your UTM links

Note that UTM parameters are case sensitive, which means if you use abc for your utm_campaign tags on some links and ABC for your utm_campaign tags on other links, they will show up as separate campaigns in your Google Analytics. Also note that UTM parameters will be shown in the browser’s address bar, so be sure you’re not using any tags that you would want to remain unseen.

This are the UTM parameters.

Campaign Source (utm_source) – Required parameter to identify the source of your traffic such as: search engine, newsletter, or other referral.
Campaign Medium (utm_medium) – Required parameter to identify the medium the link was used upon such as: email, CPC, or other method of sharing.
Campaign Term (utm_term) – Optional parameter suggested for paid search to identify keywords for your ad. You can skip this for Google AdWords if you have connected your AdWords and Analytics accounts and use the auto-tagging feature instead.
Campaign Content (utm_content) – Optional parameter for additional details for A/B testing and content-targeted ads.
Campaign Name (utm_campaign) – Required parameter to identify a specific product promotion or strategic campaign such as a spring sale or other promotion.

You can learn more about how to tag your links in Google Analytics Help.

Ok so I as can you know what are you talking about, Is good beacause you know what is wrong or at least you have an idea, and is bad beacuse the obivous solutions can help you.

If you share the URL of the website that you want to optimize I can run an audit and can give some specific advice or even better maybe I change the perspective of the problem

In some cases I get stuck in a problem and suddenly someone suggest some idea (stupid, basic and obvious) that I simple ignored

Regards

Google Tag Manager is a tool which can easily add scripts or pieces of code to a page.
You can use Google Tag Manager to implement Google Analytics and create, for instance, events.

There are several advantages to using Google Tag Manager to implement structured data. The most important one is that it allows you to generate tags, triggers, and variables, which means that you can apply the same code again and again on different pages. In the end, this will save you a lot of work. Google Tag Manager also features a preview mode, which allows you to check whether you successfully implemented your data immediately.

For more information

• https://searchengineland.com/add-schema-markup-site-using-google-tag-manager-272516
• https://yoast.com/structured-data-google-tag-manager/
• https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags

I usually use GTM+Schemas and it works for me. If you have to implement it manually on a small website its ok. But in a website with 5000 listing pages, well, in my opinion, does not make sense.

Dont worrie Matt is ok

Yoast SEO offer a basic solution for image sitemap (if you are using wordpress of course) another solution could be screamingfrog it can create a complete sitemap of all your images https://www.screamingfrog.co.uk/xml-sitemap-generator/

this another option for wordpress https://es.wordpress.org/plugins/advanced-image-sitemap/

genral use option (not free) https://www.xml-sitemaps.com/standalone-google-sitemap-generator.html

Ok this is just my personal opinion on themeforest

Newspaper
https://demo.tagdiv.com/select_demo/select_demo_newspaper
has many options but was created for big publishers so in my case is the best option
for a personal blog but always use for project and clients

Writing Blog
https://ahmad.works/writing/

Pluto > for me this one is really beautiful
http://pluto.pinsupreme.com/frame/frame.php

I always love to read your answer, Miriam Ellis

Google will not treat content that is concealed behind tabs, accordions, or any other element where JavaScript is used to reveal content, in the same way as content that is visible as standard. However, it will still be indexed, so pages may rank for search phrases related to content contained within the hidden sections.

Why does Google devalue hidden content?

Google’s focus is on ensuring that the user experience within its search results is as good as possible. If the algorithm gave full weight to content hidden using JavaScript, this could be compromised.

For example, say a user searches for a term that is matched on a page but only in the hidden section. The user then clicks the search result to go through to that page but can’t immediately see the information they’re looking for because it’s hidden. They give up and return to the search results or head to another website.

This, in Google’s assessment, would not be a high quality user experience and the content within the hidden sections is therefore down-weighted.

In Summary

• Hiding content within tabs, accordions, or other elements that rely on JavaScript to reveal it to users is likely to be treated differently by Google, and assigned far less importance
• Websites, therefore, must take a considered approach and use this method only to hide content that is of secondary importance to the primary topic of the page, or that covers related topics

Gaston is right, Great answer Gaston

ligação internacional / Brazil

Keyword difficulty : 0
Search volume: 2.1K
Clicks: 1.4K

Top 3 pages

• https://www.telefonescelulares.com.br/como-fazer-ligacao-internacional/
• https://www.falemaisvoip.com.br/blog/3-dicas-de-como-fazer-ligacoes-internacionais-de-forma-facil-e-economica-o-guia-completo/
• https://melhorplano.net/blog/ligacao-internacional/

“keyword density, in general, is something I wouldn’t focus on. Search engines have kind of moved on from there.” John Mueller, Google 2014

• https://www.youtube.com/watch?v=Rk4qgQdp2UA ---> Check this video from Google
• https://www.hobo-web.co.uk/keyword-density-seo-myth/

If you want to check the optimization level for a keyword go **on-page-grader **

Despite what many SEO Tools would indicate, the short answer to this is, in my experience, there is no IDEAL %. There is no one-size-fits-all optimal ‘keyword density’ percentage anybody has ever demonstrated had direct positive ranking improvement in a public arena.

I certainly do not believe there is a particular percent of keywords in words of text to get a page to number 1 in Google. While the key to success in many niches is often simple SEO, search engines are not that easy to fool in 2018.

I write natural page copy which is always focused on the key phrases and related key phrases. I never calculate density in order to identify the best % – there are way too many other things to work on. I have looked at this, a long time ago.

IN SUMMARY

• it's an outdated concept from the paleolithic era of search engines
• add your keyword to your title, headline and meta tags and that s all and please forget about it
• focus on a relevant task such as schemas, internal linking, site performance, link-building, amp and the most important focus on creating a good content/copy rather than focus on that. Even if you are not a blogger or publisher and you are a small business owner hire a good writer who can create the copy for your homepage that really converts (1500 words) and forget about keyword density

That is how your content is going to look like

• **Main Keyword **
• **Keyword Related --Service 1 **
• Keyword Related --Service 2
• **Keyword Related -- Services Areas **
• Keyword Related -- FAQ

Hope this info will help you
Regards

Well that is pretty easy to perform, there are several tools for keyword tracking, but the easiest way to do that is using your Search Console Account ( As I see that page is not ranking for any keyword )

Go to your GSC and follow these steps

1. Google Search Console
2. Select the right property (http://solaristelecom.com)
3. Performance
4. Queries

Then you can filter by pages_** (/ligacao-internacional)**_ country, devices etc. If you don't find a specific keyword on your Search Console Account that's because you are not ranking for that keyword. Also, make sure that GSC it was set it up properly.

Based on your answers in this community. I deduce you have been struggling to rank your site with no results

Actionable Suggestion using Moz

My suggestion for you is quite simple. Start to build a link profile to your site. Assuming that you are starting in the SEO world, I will give a simple plan to perform in the next 30 days.

1. Select your keyword (Already have it right)
2. Select the first 10 websites ranking for that specific keyword
3. Use your Link-Explorer and download all the links pointing to those sites
4. Create a list of relevant prospect for you ( No more 30 links, keep in mind that you are starting on SEO your goal can be 1 link per day)
5. Create a list of keyword related to your main keywords ( Use keyword Explorer)
6. Outreach those websites (these can be local directories, local news, blog websites etc)
7. Build links to your site
8. Try to optimize as much as you can all your Technical SEO (start by adding SSL to your site)
9. On your Moz pro dashboard, it will show you some the most common errors that you will need to fix. Once you finished that part, you can continue with most advanced levels such as AMP Implementation, Internal Linking or Schemas or whatever you want.

Good to know it! I think that DA was needing an update

First Question
Is there any negative SEO consequences from having too many pages private or not published?

As long as you setup the hidden content as a "no index"
you will not have any problem.

If your are using worpress and Yoast SEO plugin,
you should set up all the articles and post
that you want to hide properly. What that means?
Means that if you did no set the content as "No Index" and "No Follow"
Im pretty sure Google is indexing dummy content
of your website

Go to your articles a set this parameters

• Meta robots index - No index
• Meta robots follow - No follow

So you need to make sure the Search Engine
is not indexing irrelevant content.

How can you do that?
it is very simple you just use a basic search operaror (write on your browser)

site:www.yoursite.com (Search Operator) > There are many useful tricks

This will show you how many pages you have indexed on Google
Example if you have 10 useful pages and 20 dummy content pages of course it will hurt your SEO.

So to make sure, go to your Search Console > Google Index > Remove URL and remove those pages that you want to hide or delele.

Talking about the second question (speed)
Nowaday the speed has become in a relevant factor on SEO,
that is the main reason for the existence of Google AMP, the next year Google will replace
the destop search results by mobile search results (mobile first)
and on mobiles speed it really matters.

If my answer were useful don't forget to mark it as a good answer
Cheers

I want to hear the opinion of other Marketers

My main goal is found a place where I can get an integral knowledge, not just SEO or PPC or whatever.

Simplilearn offers a Master Program called "Digital Marketing Specialist"
Which cover this areas

• Advanced Web Analytics
  - Advanced Search Engine Optimization (SEO)
  - Advanced Pay Per Click (PPC)
  - Advanced Social Media

But also they have available other related topics such as

• Email Marketing
• Conversion Rate Optimization

I know there are some ones that are mandatory and FREE
and for me this are not a big deal, because all the documentation
is available for everyone

Google Analytics > Data Analytics
Facebook Blue Print > Data Analytics
Google Adwords > PPC
Bing > PPC

I will make the certifciation
But Im looking for something with better level
Such as "Integreted Marketing Campaign"

As I know Google has made a significant change since 2016 to its search results pages by extending the length of titles and descriptions.

Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.

Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.

Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.

t’s important to note that this may be a test which Google could reverse at any time.

https://www.reddit.com/r/bigseo/comments/4ixf86/google_has_increased_the_width_of_the_search/

Logan when I grow up I want to be like you... jejeje is a joke but as, I see you are very active member of the community and always your answers are clear and concise.

Good for you

100% Agree with you. Does not make any sense just add links (do-follow) just to do it. At the end of the day, Google just tries to classify all the info on the web in the best possible way. So if you can contribute to that in any way (Content) that will be reflected in your rank.