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Category: Web Design

Talk through the latest in web design and development trends.


  • We are considering 1 maybe 3 websites (1 new 2 redesign) there are so many options with technology rolling over every 3 years it seems. Here are my obstacles: Wordpress: dynamic but easily hacked, often needs updating Joomla: attractive, but cumbersome to manage Custom: sleek and easier to manage, but gets outdated quickly Here are some variables: 80+ products, E-Commerce, Dynamic, Blog, Tons of images, SEO friendly, MUST not lose our rankings! OK, Moz friends, What do you recommend?

    | KevnJr
    0

  • Hello all, I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms? Thanks, Roman

    | Dynata_panel_marketing
    0

  • We've got an internal proposal to change our top level nav depending on the section of the site. For example, on our homepage it might read: Products, Library, About with relevant links dropping down below. As we have varied products, the drop down underneath it would include the various families. When arriving on the product family page the top-level nav would change to represent more specific offerings. For example: xxx.com 1. Products; 2. Library; 3. About xxx.com/xxx 1. Product family 1; 2. Product family 2; 3. Product family 3; 4. Library; 5. About What are the SEO/UX implications of this? It seems confusing but allows more specific navigation via the main nav depending on the section of the site. Also it seems that an alternating TLN might not be too Google-friendly.

    | gwelch
    0

  • Hi, Our current website http://www.luxresorts.com has sections that pull content through AJAX which is accessible through a URL. For example, on our homepage, we have a section called "LUX* Magazine THE TASTEMAKER", if you click on "Read More" it would open on the same page while pulling content from this URL: http://www.luxresorts.com/en/posts/lux-magazine. There are two concerns here: a. the above url does not contain any google analytics code, does pulling content from a url through ajax cause a bounce rate? b. since the url is indepenedent, the is no meta tags including title, description or even robot attributes. Should we treat this page as all other pages? Thank you for your help. Tej Luchmun

    | luxresorts
    0

  • Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands

    | A_Fotografy
    1

  • Hi There, I have a client with two parts to his business both for different types of customer with different language and copy needed. At the moment they have one website and I am trying to figure out the most search engine friendly way to present these different types. So for example if a client came in looking for service A, he would see the home page for service A and if he came in looking for service B he would come across the home page for service B. I know I could have seperate service pages for each service he provides, but I think it would be off putting to come to a home page of a site and see completely unrelated services on one page. I hope I am explaining myself here. As far as I can see the options are:- subdomains for servicea.examplesite.com, serviceb.examplesite.com and a split page (see attachement) where you click which you are interested in (don't like this idea) seperate websites a home page which shows all the services (too confusing) Any advice would be most grateful. Regards Neil MpYSKqN

    | nezona
    0

  • The Avg. Page Load Time has been steadily increasing after our website went responsive. What could have cause this?

    | JMSCC
    1

  • Hi, I recently implemented a firewall on my website to prevent hacking attacks. We were getting a crazy amount of people per day trying to brute force our website. I used the sucuri cloud proxy firewall service which they claim because of the super fast caching actually helps SEO. I was just wondering is this true? Because we're slowly falling further and further down the SERPS and i really don't know why. If not, is there any major google update recently I don't know about? Thanks, Robert

    | BearPaw88
    0

  • So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?

    | BearPaw88
    1

  • Even here in moz community I am noticing it. Is it really a factor to have an ending slash on the page? Does it make a difference? Our website has a homepage PA of 63, DA of 56 but all of our sub-pages are just 1 and they have been up for 4 months.

    | serverleap
    1

  • We have rebranded and are working on our new site (B). Our old site (A) has a much higher domain/page authority than our new site. Currently we have the original Site A still there, with all links/pages pointing to the new Site B when people click. I am unsure whether we'd be best to close down the Site A completely and do a full domain redirect to Site B. Site A:  10 years age and has a moderate amount of links to it. 
    Homepage -   PA: 24   DA:11 Site B: 6 months age, few links
    Homepage -   PA: 1   DA:2 My concern with the full domain redirect is that the indexed/ranking pages would dissapear. The benefit is less brand confusion for our niche range of party accessories.

    | ModowestNZ
    0

  • I have been tasked with rebuilding a small e-commerce website using a CMS, but I'm not sure which one has the most SEO compatibility. One SEO company recommended Squarespace. Another warned me against Squarespace because of its limited SEO features and instead recommended Wordpress with the WooCommerce toolkit. I've also heard Drupal and Joomla mentioned. Are certain CMS platforms more SEO-friendly? If so, what are the best ones that can also handle e-commerce? Thanks!

    | businessimagesolutions
    1

  • We run a fashion/bridal store, Fashionably Yours, and we currently use the BigCommerce e-commerce platform, however it does not allow us to implement specific features. In particular, we would like to have GIFs in the product images to display various colours/styles, and to include videos of our products at the top of the product pages. Could anyone advise of an alternative platform that would be ideal for a fashion/bridal store and that would allow us to implement these features? Thank you.

    | CostumeD
    0

  • Example: I want to block this URL (which shows up in Webmaster Tools as an error): http://www.siteurl.com/news/events-calendar/usa But not this: http://www.siteurl.com/news/events-calendar/usa/event-name

    | Zuken
    0

  • hi, we are planning to shutdown the m.xyz.com domain and currently www.xyz.com domain made as responsive design, earlier, we used to redirect all the moble devices to m.xyz.com domain and in m.xyz.com all pages are canonical and pointing to www.xyz.com Few mistakes we have done during the launch of m.xyz.com (almost all 2 years back)
     lot of pages created as there was no tag add canonical, and there are some pages where canonical was not added  and sometimes it will show in the destop results as well what steps we need do for shutting down m. domain.. pls suggest in mobile webmaster as well

    | Rahim119
    0

  • Dear Moz Community, Please could you see what you think and offer some definite steps or advice.. I contacted the host provider and his initial thought was that WordPress was causing the https problem ?: eg when an https version of a page is called, things like videos and media don't always show up. A SSL certificate that is attached to a website, can allow pages to load over https. The host said that there is no active configured SSL it's just waiting as part of the hosting package just in case, but I found that the SSL certificate is still showing up during a crawl.It's important to eliminate the https problem before external backlinks link to any of the unwanted https pages that are currently indexed. Luckily I haven't started any intense backlinking work yet, and any links I have posted in search land have all been http version.I checked a few more url's to see if it’s necessary to create a permanent redirect from https to http. For example, I tried requesting domain.co.uk using the https:// and the https:// page loaded instead of redirecting automatically to http prefix version.  I know that if I am automatically redirected to the http:// version of the page, then that is the way it should be. Search engines and visitors will stay on the http version of the site and not get lost anywhere in https. This also helps to eliminate duplicate content and to preserve link juice. What are your thoughts regarding that?As I understand it, most server configurations should redirect by default when https isn’t configured, and from my experience I’ve seen cases where pages requested via https return the default server page, a 404 error, or duplicate content. So I'm confused as to where to take this.One suggestion would be to disable all https since there is no need to have any traces to SSL when the site is even crawled ?. I don't want to enable https in the htaccess only to then create a https to http rewrite rule; https shouldn't even be a crawlable function of the site at all.RewriteEngine OnRewriteCond %{HTTPS} offor to disable the SSL completely for now until it becomes a necessity for the website.I would really welcome your thoughts as I'm really stuck as to what to do for the best, short term and long term.Kind Regards

    | SEOguy1
    0

  • Hi According to a Moz Crawl, it looks like the Wordpress attachment pages from all image uploads are being indexed and seen as duplicate content..or..is it the Yoast sitemap causing it? I see 2 options in SEO Yoast: Redirect attachment URLs to parent post URL. Media...Meta Robots: noindex, follow I set it to (1) initially which didn't resolve the problem.  Then I set it to option (2) so that all images won't be indexed but search engines would still associate those images with their relevant posts and pages. However, I understand what both of these options (1) and (2) mean, but because I chose option 2, will that mean all of the images on the website won't stand a chance of being indexed in search engines and Google Images etc? As far as duplicate content goes, search engines can get confused and there are 2 ways for search engines
    to reach the correct page content destination. But when eg Google makes the wrong choice a portion of traffic drops off (is lost hence errors) which then leaves the searcher frustrated, and this affects the seo and ranking of the site which worsens with time. My goal here is - I would like all of the web images to be indexed by Google, and for all of the image attachment pages to not be indexed at all (Moz shows the image attachment pages as duplicates and the referring site causing this is the sitemap url which Yoast creates) ; that sitemap url has been submitted to the search engines already and I will resubmit once I can resolve the attachment pages issues.. Please can you advise. Thanks.

    | SEOguy1
    0

  • Moz is marking 11 high priority items for duplicate content. Just switched to wordpress and publishing articles for the site but only have a few.  The problem is on the tag pages.  Since there aren't very many articles so when you go to the tag pages it lists one or two articles and hence there are pages with duplicate content. Most of the articles have the same tags / categories. Perhaps I'm using too many tags and categories?  I'm using about 7 tags and around 2 categories for each post / event. I've read the solution is using canonical tags but a little confused on which page I should use for the tag and then I believe I need to point the duplicate pages to the correct page. For example, I have two events that are for dances and both have the same tags. So when you visit, site.com/tags/dance  or site.com/events  both pages have the same articles listed.  Which page do I select as having the original content?  Does it matter?  Does that make sense? Someone was also saying I could use the Yoast plugin to fix, but not really seeing anything in the Yoast tools. I also see 301 redirects mentioned as a solution but the tag pages will be changing as we add new articles and they have a purpose so not really seeing that as a solution.

    | limited7
    0

  • Hi, We have noticed that on brand searches, a site's page title is replaced with the name of the site or the business, we can understand that this is due to the fact that a CTR enticing title is not as important when the customer is looking for a certain brand. What tells Google what company name to display in this instance? We're having trouble with our French site displaying the page title, we are moving the position of the title code earlier in the page, but can't see why a) Telefleurs is not displaying the title chosen and b) why it is displaying EuroFlorist when our French brand is Telefleurs. Any advice on this would be much appreciated! Thanks, Sam JgLwnGV.png

    | seoeuroflorist
    0

  • Hi guys, I used few companies to improve my WP site speed but in general the results were not that good. I wanted to know if there's any recommendation for companies that expert on improving speed of WP sites ? I need companies that this is what they do and that's their expertise! Thanks in advanced

    | EdmondHong87
    0

  • Hi MozCommunity, I have been tearing my hair out trying to figure out why BING wont index a test site we're running. We're in the midst of upgrading one of our sites from archaic technology and infrastructure to a fully responsive version.
    This new site is a fully AngularJS driven site. There's currently over 2 million pages and as we're developing the new site in the backend, we would like to test out the tech with Google and Bing. We're looking at a pre-render option to be able to create static HTML snapshots of the pages that we care about the most and will be available on the sitemap.xml.gz However, with 3 completely static HTML control pages established, where we had a page with no robots metatag on the page, one with the robots NOINDEX metatag in the head section and one with a dynamic header (X-ROBOTS meta) on a third page with the NOINDEX directive as well. We expected the one without the meta tag to at least get indexed along with the homepage of the test site. In addition to those 3 control pages, we had 3 pages where we had an internal search results page with the dynamic NOINDEX header. A listing page with no such header and the homepage with no such header. With Google, the correct indexation occured with only 3 pages being indexed, being the homepage, the listing page and the control page without the metatag. However, with BING, there's nothing. No page indexed at all. Not even the flat static HTML page without any robots directive. I have a valid sitemap.xml file and a robots.txt directive open to all engines across all pages yet, nothing. I used the fetch as Bingbot tool, the SEO analyzer Tool and the Preview Page Tool within Bing Webmaster Tools, and they all show a preview of the requested pages. Including the ones with the dynamic header asking it not to index those pages. I'm stumped. I don't know what to do next to understand if BING can accurately process dynamic headers or AngularJS content. Upon checking BWT, there's definitely been crawl activity since it marked against the XML sitemap as successful and put a 4 next to the number of crawled pages. Still no result when running a site: command though. Google responded perfectly and understood exactly which pages to index and crawl. Anyone else used dynamic headers or AngularJS that might be able to chime in perhaps with running similar tests? Thanks in advance for your assistance....

    | AU-SEO
    0

  • So I noticed that my main content underneath 4 reasons to choose LED Habitats did not show up in Fetch as Google as well as a few other sections. The site being brand new, so I'm not sure how this will be indexed.   What happens is, as the user scrolls the content is brought in using Waypoints and Animate.css  which offers an engaging yet simple user experience.  I'm just afraid that If the content doesn't show up in "Fetch as Google" in webmaster tools that this content will never be found / indexed by Google. There are thousands of sites that use this library, I'm just curious what I'm doing wrong.. or what I can do. Is there a way for me to keep the simple animations but keep Google Happy at the same time? I took a screen shot of "Fetch as Google" and you can see blatant missing sections which are the sections animated by the waypoints library. Thanks for listening! Robert ZqgLWHi

    | swarming
    0

  • I've noticed a recent trend of news sites using infinite scrolling on article pages to garner more pageviews and I can assume serve up more ads. Here is an overview. Here is an article from NBC news that uses this technique: http://www.nbcnews.com/pop-culture/music/grammys-2016-here-s-why-adele-s-performance-was-out-n519186 Studies have shown that this technique has decreased bounce rates by +15% for some sites. My question is: If a site is using the technique without changing URLs as the user scrolls down what overall negative effects does this have? Obviously you wouldn't be getting credit for the extra pageviews but I was wondering if there were any indexation implications with this. Here is an example of article infinite scrolling without changing the URL: http://www.wftv.com/news/national-content/deputies-wife-attacks-husband-because-he-didnt-get-her-a-valentines-day-gift/87691927

    | Cox-Media-Group
    1

  • Hi I created a home page link in the main nav bar using functions.php request, and this leads to the home page, and it works fine. The logo on the site when clicked, resolves the home page domain.com which is fine. Is it ok to have a home page link in my main nav bar, as well as a clickable logo which on-click returns the web user to the home page also? (any seo implications with the permanent 301 redirects?) I like to give web users the choice especially as not all users are aware that they can click back to the home page by clicking on the logo. I considered breadcrumbs already. Thanks.

    | SEOguy1
    0

  • Hi In Google Analytics:
    I have noticed up to 50% of traffic coming to the website drops off at the home page point,
    and drops further from other pages on the site. I realise some may possibly say that this could be down to various factors such as server issues, poor web design, or the wrong traffic reaching the site I have did corrected the following: There was an issue with there being www.domain.com and www.domain.com/home,  Screaming Frog and Moz showed that these both had duplicate meta tagging issues.  Initially I had created a separate page called 'home' to include in the main nav bar under the slider, but yesterday I replaced this page with a request in the functions.php to place 'home' in the nav bar as a redirect back to the home www.domain.com page. This works great.  So I now have the following 301 permanent redirects: non-www to www resolve in the htaccess file, plus 2 permanent 301 redirects in the nav bar. I wonder if this is acceptable protocol re the nav bar redirects, and I wonder if you could possibly advise if the actions that I have taken will have any negative impact on the web seo, link structure, crawlability or indexing. Thanks.

    | SEOguy1
    0

  • When making a new website structure I assume we all think about SEO but at the same time as we can't forget UX.
    How much of your KW research would you implement in menu \ website structure?
    What do you think is important to think about when making a website structure? Thank you in advance, BR,
    Ceran

    | ceranoktan
    0

  • I have a client that needs to get a WP template completely revamped.   They work in residential contracting and this website will be for lead generation.   The current WP template has several problems with load speeds, structured data, SSL issues, mobile template problems (most critical issue) and other issues.  Their budget is $5K to $12K. 
    Does anybody know of any US based (MUST be accessible by phone number) WP Developer who has a strong knowledge of SEO & Conversion optimization? Thanks

    | RosemaryB
    0

  • Im doing some research into SEO for our new web design. I sell designer eyewear prescription and sunglasses. Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model. Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too. So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model. Ray Ban Wayfarer RB2140 
    Colour: Black 901 
    Sizes: 47, 50, 54 Currently my urls looks like this with a new page and the size changing on the end for each variation. Ray Ban Wayfarer RB2140 - Black 901 - 47 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47 Ray Ban Wayfarer RB2140 - Black 901 - 50 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50 Ray Ban Wayfarer RB2140 - Black 901 - 54 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54 This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually a) slowing my site down (content heavy) 
    b) looking like duplicate content I am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation) http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly. Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise) This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!

    | Craigboi1987
    0

  • Good morning, Moz community: My name is David, and I'm currently doing internet marketing for an online retailer of marine accessories. While many product pages and descriptions are unique, there are some that have the descriptions duplicated across many products. The advice commonly given is to leave one page as is / crawlable (probably best for one that is already ranking/indexed), and use rel=canonical on all duplicates. Any idea for direction on this? Do you think it is necessary? It will be a massive task. (also, one of the products that we rank highest for, we have tons of duplicate descriptions.... so... that is sort of like evidence against the idea?) Thanks!

    | DavidCiti
    0

  • Hello, We are starting a content audit and migration to a new CMS. We would like to take content and present more on a pageless/Single Page type design instead of having visitors drill down so many levels to find the content. What should we be aware of from an SEO perspective. Here is Example of current pages and structure: http://www.saintpetershcs.com/GraduateMedicalEducation/PediatricResidency/
    Subpages include: Overview, Curriculum, Faculty, Residents, Benefits, How to APply Here is example of what we would like to do: 
    http://themeforest.net/item/medicalpress-health-and-medical-wordpress-theme/full_screen_preview/7789703 As you scroll information is populated:  Duke Medicine also has something similar. https://www.dukemedicine.org/treatments/cancer What are your thoughts?

    | sphcs
    0

  • Hi everyone, I have a little problem. Not that long ago I launched my new site. Everything seems ok, but I'm not sure if it was clever idea to have  additional side bar menu option. I wanted relevant content to be accessible very easy without dropdown in main menu. It looks ok on desktop, but we have a problem with mobile devices. Even main menu is a bit confusing and sidebar at the moment is at the bottom of each page. When I placed it on top of the page, we had problem with tablet users as it is showing side menu with blank page and content is almost below the fold. I have a tool installed called usability tools and it shows how visitors are using my site. The hard bit is that nobody on mobile devices are using sidebar and that means people visit one page and leave without exploring any additional resources. Me and my developer are discussing that maybe we should have two main menu bars instead of sidebar, but I have no idea how this looks in real life. What is the best practises for sidebar menus these days? Maybe we have a designer here who can help me with this and do some work? My site is https://a-fotografy.co.uk/ Thank you for all help in input in advance. Regards, Armands

    | A_Fotografy
    0

  • My website is currently HTML because in the past, I liked a more hands-on approach and liked to have a high level of control over my code. My organic search rankings are very good. I do have a blog on wordpress now. Despite all of this, I am considering moving to Word Press.  The reason is that the fancier website techniques are very easy to achieve with a wordpress theme or plug-in.  And some changes, such as menu, can be done at the high level versus the entire site.  Auto-responsive is built within the themes, so anytime a new device comes out, they update it so I don't have to. And, I would like to be more tightly integrated with my blog. I am also getting to the points that I have no time to code and would like something a little simpler to maintain. BUT, I am scared to make the move and then completely lose my organic rankings.  I know that I will have to 301 all of the pages. And I know that I will have to maintain all my current on-page SEO by paying close attention to the headers and whatnot. Do you all think that it is worth making the switch?  Is there a good chance my organic rankings will drop?

    | CalicoKitty2000
    0

  • Hi guys, I have a question that I suspect there is no simple true or false answer to, but perhaps someone has done the same thing as we're pondering wether or not to do? We're taking over an existing site that ranks very well on all the important keywords and is obviously very well liked by Google. The site is today hosted on a sub-domain (xxx.domain.com). When taking over, we'll have to redesign the site and recreate most of the content on the site (unique). The site structure, URLs, incoming links etc. will remain exactly the same. Since we are recreating the site, we also have the opportunity to move the site off the sub-domain and on to the main domain (domain.com/xxx - 85/100 Moz rank) and do a 301 Permanent Redirect on all old URLs. Our long-time experience is that content on the main domain, ranks way better than the sub-domain. The big question is wether or not Google will punish us for both changing the content and the location of the site at the same time? Cheers!
    Matt

    | mattbs
    0

  • trying to figure out if photoshelters templates are SEO friendly. We are debating using photoshelter (already an image hosting partner we're using) and Wordpress. Any input much appreciated!

    | Majsan
    0

  • One of my website's sub-domains is fed information from a job board master-template, thus my site (and hundreds of other sites) is just branded styling pulling from one external source. Because of the way this master template is set up (not very concerned with SEO best practices), I have found the need to hide the H1 coming from the master template, and display a new separate H1 in my styling. This is being done with user-experience in mind, but how will search engines respond to having two H1s (one hidden, one visible) on a page? I understand that a single H1 is usually ideal, and hidden page components are typically frowned upon because they don't add user value... but in this case, the hidden component is solely for the benefit of the user. I would like to find the best balance of SEO and UX, so I am very interested in any experimental data or case studies on a similar situation.

    | pbailey
    0

  • Hi, I have a question about the advised structure for a website that I'm currently building. It's a large international brand with it's main office in the UK. The main website is the .com but there is a growing international franchisee network. I've built the .com site on Wordpress but I'm not sure if I the best way forward would be to create each international website on a separate hosted site or just include it in the .com Wordpress structure using the The WordPress Multilingual Plugin. So to sum up... should I build the entire global network on one domain and then use WPML plugin or should I build separate websites for each International franchisee? Hope some one can educate me on the best route to take. Thanks Moz Community

    | SeoSheikh
    0

  • We are a web design agency thus we get a good number of links (footer) from our client's site. According to Matt Cutt, Google considers all the sitewide links to 1. So is it okay to have those links? Note: Those links are do-follow and most with 2 anchor text. "Web Design" by "Company Name"  and "Website Development" by."Company Name". Thanks

    | Jubaer96
    1

  • Hi everyone! This week's Community Discussion comes from Tuesday's Moz Blog post by Mackenzie Fogelson, "Why Content Strategy Isn't Enough." Mackenzie says: "What you stand for as a company and a brand drives your products, your actions as a company, and also your marketing. More importantly, it will be the spark that ignites a connection with the people in your community. When it comes down to it, people will continue to have access to more: more content, more products, and more choice. The need to build meaningful relationships with your customers is not an optional approach, but a requirement. Identifying and communicating your purpose as a brand is just one part of making this happen. The rest is delivering a seamless, authentic experience." It's becoming more and more important to be aware of all aspects of your brand and your customers' experience. When you think of your content strategy, does it include all the potential customer touchpoints in their journey? Is this something you've already been doing, or is it a new idea to you? What's your strategy for making sure your online marketing efforts sync up with a visitor's or customer's experience?

    | MattRoney
    5

  • Hi Mozers, I have come across some websites with their https version going to a totally different website. For example, http://www.samplesite1.com will load fine but when the protocol is changed to https (https://www.samplesite1.com) it will go to a total different domain say, https://www.samplesite2.com How does this happen, in technical sense? In the warning from browser, it says the the security certificate is from the other website but I would like to understand how this happens and how it impacts SEO. I seem to be not able to understand the relationship of this error and SEO impact. Thanks in advance for your response. Malika

    | Malika1
    0

  • So, I'm in 2 minds about this; let me start with a bit of background info. Context
    We have a new client who is in the final days of their new site design and were when they first contacted us. Their design essentially uses 5 pages, each with several pages worth of content on each, separated with the use of jquery. What this means is a user can click a menu item from a drop-down in the nav and be taken directly to that section of content like using internal anchor links as if it were a separate page, or they can click the top-level nav item and scroll through each "sub-page" without having to click other links. Vaguely similar to Google's "How Search Works" page if each sector of that page had it's own URL, only without the heavy design elements and slow load time. In this process, scrolling down to each new "sub-page" changes the URL in the address bar and is treated as a new page as far as referencing the page, adding page titles, meta descriptions, backlinks etc. From my research this also means search engines don't see the entire page, they see each sub-page as their own separate item like a normal site. My Reservations I'm worried about this for several reasons, the largest of them being that you're essentially presenting the user with something different to the search engines. The other big one being that I just don't know if search engines really can render this type of formatting correctly or if there's anything I need to look out for here. Since they're so close to launching their new site, I don't have time to set up a test environment and I'm not going to gamble with a new corporate website but they're also going to be very resistant to the advice of "start the design over, it's too dangerous". The Positives
    For this client in particular, the design actually works very well. Each of these long pages is essentially about a different service they offer and the continuous scrolling through the "sub-pages" acts as almost a workflow through the process, covering each step in order. It also looks fantastic, loads quickly and has a very simple nav so the overall user experience is great. Since the majority of my focus in SEO is on UX, this is my confusion. Part of me thinks that obscuring the other content on these pages and only showing each individual "sub-page" to search engines is an obvious no-no, the other part of me feels that this kind of user experience and the reasonable prevalence of AJAX/Paralax etc means search engines should be more capable of understanding what's going on here. Can anyone possibly shed some light on this with either some further reading or first-hand experience?

    | ChrisAshton
    0

  • Hello We have a free eBook - its a great resource and great piece of content. It is available to download on our website here - http://re-timer.com/the-product/how-to-sleep-better/ The book is available as a whole or as individual chapters (i.e. http://re-timer.com/app/uploads/2015/07/Chapter8.pdf?b0df38). The PDF chapters appear to be doing well in Google search for certain keywords. I can't measure this in GA though. I would like the eBook to assist the SEO of my website overall. If I create a web page and 'embedded' the PDF into it will Google still crawl this page? At the moment we are also using this to collect email addresses, this is a nice to have and it is OK if people get the eBook without doing this (if they find a chapter in Google they currently don't have to enter their email address). I'm sure lots of people have eBooks now. What is best practice and the best way to use this as a tool to maximise SEO for the whole website (http://re-timer.com)? Thank you! Laura

    | LauraFalls
    1

  • How does one best go about optimizing a page, meta title, and meta description for two keyword when the two keywords mean the same thing (e.g. attorney vs. lawyer). It's awfully tedious, obnoxious, and spammy-looking to keep putting "attorney/lawyer," "attorney-lawyer," or "attorney or lawyer" into content, titles, and descriptions.

    | micromano
    1

  • Hi friends! I have a question that is advanced Woocommerce and seo-related.
    I'm seeing http://www.mywebsitex.com/pa_keyword/indexed in Google, but it cannot be properly optimized, and I would prefer to have a WordPress Page indexed for that keyword instead, which also lists those products and can be fully seo optimized. Woocommerce SEO plugin by Yoast lacks documentation and I have no clue if that would even fix this. I do have the Taxonomy (pa_keyword) set to not include these in the sitemap, but there doesn't seem to be a way to noindex/nofollow product attributes.
    1. How can I best accomplish this?
    2. Why are product attributes indexed by default?

    | JustinMurray
    0

  • Hello there We are working on a redesign for our site, and our business is very image intensive (sign company) On a typical product page, we have 5 images we are placing directly in the site optimized to try to rank the images in image search We also have about 30-50 sets of images, with 3-5 images each - hosted on flickr, that we are displaying as galleries on the page (user clicks, opens a light box to view the set, etc) Here is the page - http://impactsigns.ugmade.com/sample-page/ If you look at the page code, you will see that the flickr gallery (additional examples) section - adds ALOT of code to  the page (lines 498 to 837) My question is : Does adding that flick gallery block negatively impact the page SEO, all else being equal? It seems like a lot of lines of code. And dont want it to seem spammy to the search engines. Thanks for your help and advice

    | Jumman
    0

  • Picked up a new client. Site is built on Wordpress.  Previous developer built nearly all page content in their custom theme's PHP files. In other words, the theme's "page.php" file contains virtually all the HTML for each of the site's pages. Each individual page's back-end page editor appears blank, except for some of the page text. No markup, no widgets, no custom fields. And no dedicated, page-specific php files either. Pages are differentiated within page.php using: elseif (is_page("27") Has anyone ever come across this approach before? Why might someone do this?

    | mphdavidson
    0

  • Hi all, On www.simplesite.com we used to have a separate URL for each language (123website.nl for the Dutch version, 123siteweb.fr for the French, and so on). Soon we will be switching over to a sub-domain solution, as all our language versions will now be called SimpleSite. So instead it will be nl.simplesite.com, fr.simplesite.com and so on. If you go to www.simplesite.com and scroll to the bottom, you will see flags that lead to each local version. Instead of that we will get a language selector in the top menu. My question now is... can I simply remove those flags from the footer? Or are there things I should keep in mind?

    | michelledemaree
    0

  • http://www.schoppnutritionclinic.com/ Home page is not indexed by Google or Bing but all other pages are indexed. I know that currently i am missing the robot.TXT file and the sitemap. This is something i am woking on as a possible solution. I would have thought Google/Bing would have still indexed this page regardless of the lack of sitemap/robot.txt files not being present. I attempted to run a fetch and render in Webmaster tools and received a Not Found status.

    | ChrisSams
    0

  • Hi everyone, I was wondering if anyone has come across good practice for maintaining websites after a merger or acquisition where there needs to be an association between two websites of the two companies involved. For an acquisition, I'm considering moving the acquired company to a sub domain of the parent company e.g. aquiredcompany.parentcompany.com. On both websites there wmay be a prominant popup so visitors can switch between the websites if they have visited the incorrect one. One worry I have is the acquired company has some good rankings, which I want to keep. I will of course manage the process through 301 redirects. But I was wondering if anyone has any thoughts on this approach or can suggest any better solutions. Thanks in advance, Stuart

    | Stuart26
    0

  • Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?

    | NachoRetta
    0

  • Google's announcement last month about depreciating their AJAX crawl directive and Distilled's recent article have got me thinking a lot about how this change impacts frameworks like AngularJS. For those of you that use or are considering using frameworks like AngularJS, does this change impact you? Has it changed your mind about services like Prerender etc? All discussions relating to AJAX crawling welcome. Some resources to get started: https://prerender.io/js-seo/angularjs-seo-get-your-site-indexed-and-to-the-top-of-the-search-results/ https://www.distilled.net/resources/prerender-and-you-a-case-study-in-ajax-crawlability/

    | ecommercebc
    1

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