Tactics to Influence Keywords in Google's "Search Suggest" / Autocomplete in Instant?
-
Perhaps some form of viral campaign will push up the searches for 'your keyword'... It's definitely an interesting topic!
-
There will always be some people who can get around that. Fresh proxies, Private proxies - by the time Google has those proxies (if at all) it in their "list", they come with a fresher list of new proxies. Cat and mouse chase.. except there is one cat and too many mice. Anyways, its not something I would recommend.
-
Isn't Google smart enough to have a list of common proxies and not count them for any changes?
-
I just went to that link and it looks like it's broken, holding page for GoDaddy loads.
This page describes it and seems to be working... http://blog.zap2it.com/pop2it/2011/01/is-kevjumba-a-heterosexual-bear-wrestler-he-wants-the-internet-to-think-so.html
-
Search Suggest is also dependent upon the volume of content related to those keywords. Remember, the original search suggest provided you with data on the number of search results available for the phrase. We have seen marginal improvement with just massive content syndication and no click manipulation.
Finally, whatever you do, it will have to be sustained. Suggest is updated alongside whatever keyword metrics Google is using. You can't simply hope to run a single mechanical turk campaign and then permanently influence the results.
-
First, you have to decide what type of content you're trying to simulate. A breaking news story may get 1,000,000 searches in a day while the previous day that search might have gotten 1000. A major product will get fewer but more evenly distributed searches. Decide which you want before you do anything, or you'll be found manipulating google - and they don't like that, for some reason.
-
Rishi Lakhani wrote this earlier today on the subject, great blog post- http://explicitly.me/manipulating-google-suggest-results-%E2%80%93-an-alternative-theory
-
Very interesting indeed, will be nice to make a few experiments
-
Pretty interesting article, guess I must have missed it despite having liked them on FB.
-
I got an interesting post from one of the bloggers: SEJ shared this on facebook.
http://explicitly.me/manipulating-google-suggest-results-–-an-alternative-theory. Worth a read
-
Thank you, that makes sense.
-
When leaving blog comments, isntead of trying to get a link out of them in any way, simply be a normal person, give your opinion of the blog post, then encourage readers to search something. If you have coupon sites this works great because you can comment on a blog in your industry, then tell anyone if they are going to buy the product to be sure to Google for some coupons first, because they can save money that way. No link, no brand mention, but you get more search traffic for a phrase.
-
This is more theoretical, talk on methods to influence google search suggest, (think auto complete which now will assist SEO alot more with more users using instant search) We want google to automatically suggest keywords that we have influenced.
-
That's a really smart idea... I wonder if the direct link to Google with the search phrases helps at all even when the link isn't clicked on and a search is performed.....
-
Please forgive me (I'm new to this), but what do you mean by tactics to influence keywords in Google's Search Suggest" / Augocomplete in instant? And how does it help your seo?
-
The easiest way is the black hat way using proxy/ips. I am not sure if it can be necessarily labeled black hat but anyways...
The clean way is to have a direct link to google with the search terms - put it on high traffic pages and ask visitors to click it and find your website.
Firstly you are increasing the search count and also the likelyhood of it getting included in the Auto Suggest list of google.
2nd, you are getting your visitors back.
You can make it interesting like a treasure hunt, give them a discount or a freebie.. to go to Google and be able to find their back.
-
Haha funny, thanks for the link!
-
Thanks for sharing that charles!
Although I just checked it out and this phrase "is kevjumba a heterosexual bear wrestler" seemed to have went viral, appearing on titles of tons of different domains.
-
If you type -is - in google (that is is with a space after it) you will see a phrase "Is Kevjumba A Heterosexual Bear Wrestler"
Here is how that phrase made it to suggest: http://www.viralblues.org/is-kevjumba-a-heterosexual-bear-wrestler-an-only-child.html
-
I have used the mechanical turk in a reputation management scenario to help move a negative search suggest down, down, down by having other searches conducted by turks, such as "brandname coupons", "brandname reviews". (The term was "brandname scam". ) Only a set number a week were tasked and always a different combo of terms. The actual mechanical turk task contracted for was at face value legit - to search for the particular set of terms and note where in the top 10 search results the "brandname" domain fell.
-
Is there an Canadian Mechanical Turk available? As this is a US only service
-
Social Media driven, internet scavenger hunts could help propigate instant search results and provide some jucy link bait! Would of course take some sort of contest reward incentivization.
-
I've seen another who shall not be named do that as well. Successfully I believe.
-
Create an army of botnets*
*Highly blackhat and you could end up in prison!
-
It's definitely something to do with a wide range of IP's/accounts/locations searching for the same thing that influences it. I'm working for a site now that has really no SEO, but they're widely known offline for their customized products. People get to the site almost exclusively typing some version of "brand name" or "brand name product." While they won't rank at all for "certain product," when you type in "brand name" it will auto complete with the products they're known for offline, as well as marketing campaigns they've done.
Edit: As well as one autosuggest being a brick and mortar location (the city) that they no longer operate out of. Which was another search term people would add to the the end of "brand name"
Hope that provides some more insight.
-
I'm not sure exactly why, but google started "suggesting" me after I participated heavily in yahoo answers. No other SEO practices were attempted.
Perhaps its the wide range of IP addresses typing in your brand.
Update:
For some reason this just popped in my head, but my search suggest seems to be equal if not stronger with Yahoo and Bing even though I've had less than 5 queries+Click throughs of my brand in the past year on either of them
-
I dont think that there are legitimate ways to influence suggest for popular keywords. I have noticed one thing though: Popularity of a particular term leads to its inclusion in the suggest list. Example: I ran an awareness/social campaign to save our historical monuments from vandalism by making a website where people could scribble whatever they want.
That campaign went off really well with retweets and shares among good influencial folks. It got shared on bookmarking websites as well. Suddenly, I started seeing a keyword "responsible travel" coming up on suggestions. But as the momentum died, we lost that preference. Maybe the QDF algorithm kicked that keyword out?
-
Someone who will not be named (it rhymes with "Bomb Itch Slow") told me to Mechanical Turk the crap out of it
-
Using social media competitions to increase search demand for certain queries is very effective.
-
Going offline.
Have a TV or radio ad and tell people to search "your keyword".
I believe this was successfully executed for phrase "seo found" in Australia. http://www.google.com.au/search?q=seo%20found I was first suprised to see a peak in search volumes in Google Keyword Tool and was later told that they had a massive advertising campaign for this phrase.
This is something I intend to try in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suggestions for top links to share
Hi Moz Community. I would like to ask for any recommendation/suggestions for top 20+ links where to share articles for SEO? Links could range from social media, blogs, etc.
Branding | | ScottImageWorks1 -
Are you ever handicapping yourself in search by using a subfolder over a new domain/website?
Hello Moz Community! We are building a separate hospital related to a single service line that is currently part of our main website. Traditionally all our hospitals are folded into one website with the same brand. Problem: Our organization's leaders want to market the new hospital as "Brand Name X" nationally, and not use our locally strong brand name at all. Therefore is the smarter long-term decision to begin building content on a new website with the new "Brand name X" even though it will take longer and be harder, than building it on our big, established website with a 60+ DA site? What I fear is our current website's DA won't matter much if people nationally are using Brand X, which isn't part of our traditional brand name? And they won't be using the traditional brand name at all. Example Scenario: We create a new hospital just focused on heart-related issues. Do we move the bulk of information for this new hospital from http://www.nebraskamed.com/heart, to a new website that will better rank with the new brand X and for just heart-related keywords? Or is it still better to try and stick with the same domain in a subfolder?
Branding | | Patrick_at_Nebraska_Medicine0 -
The brand drop down doesn't seem to be appearing for any brands in google.com.hk. Is it something which needs to be set up and registered, or automatically rolled out by Google?
In google.com.hk SERPs the brand drop down doesn't seem to be appearing for any brands. Is it something which needs to be set up and registered, or automatically rolled out by Google? And if so is Google just slow rolling out in this part of the world? Thanks
Branding | | seanfhutchinson0 -
Should your homepage target your most important keyword?
I was looking at the title tags/keywords of the top ranking sites for my most important keyword phrase, and I noticed all the pages that were beating us were homepages. Our homepage is not optimized at all. It's very generic, because 1, my boss wanted it that way, (but she's not married to it) and 2, I built out landing pages for all our keywords. For the really, really competitive keywords, I can't get my landing pages high enough. My homepage however, according to OSE, is on par with the other sites, especially the page. I included the screenshots of it, just in case, my analysis was way off. But, those are the top 4 sites and I'm on page 3. Here's my questions: Should I optimize my homepage for the keyword phrase, if it's our most important one? If I do that, what should I do with the landing pages? Lastly, if you look at the screenshots, is my analysis correct that we aren't woefully behind all four of these people (we're kempruge.com)? I know I'm asking on a lot on this one, but it's a pretty big decision for us. I could really use the help making sure it's the right one. Your time is much appreciated, Ruben voVxURN fwoVUBE aKWJQ4E
Branding | | KempRugeLawGroup0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
Competitors' dummy websites --- What SEO (or other?) strategy is this?
I work for an e-retailer. I've noticed that at least one of our competitors (and, I think, a second as well) has set up a neutral "third party" website that attempts to provide unbiassed information about different manufacturer's products. Of course, their products always win out over the competitor in these comparisons. But this one site (and another whose corporate backer I can't seem to figure out) is keyworded so poorly, and not branded at all. There are very few (if any) links to the corporate sponsor, or links, period. It's definitely not serving to have "Little Brand x" appear next to "Big Brand Y" in search results, either (again, really poorly keyworded). Other SEO seems really minimal. What do you think their strategy is? Is it a dumb waste o' money or something really smart that I'm not picking up on? Your insights most appreciated!
Branding | | Novos_Jay1 -
Loop-hole to Google's Penguin update? Anyone else have some input?
So I have this theory and I’m wondering if anyone else has some input. I believe I have found a loop-hole to Google’s Penguin update. Let me explain. I work for a pretty competitive party planning company. Our biggest competitor for search is also our bread and butter to our company, our consultants. In addition to outside competitors trying to manipulate business from those consultants. Anyways, one of my top priorities is to not only rank for multiple pages on our site, but to also have our social sites rank on the first two pages. Recently I have watched a spamming MLM YouTube video review of our company crawl up the YouTube charts and out rank us for our Company name in YouTube search. And now, this week, the video has crawled up to rank 3<sup>rd</sup> behind our main site and Wikipedia for our brand keyword! So how does a YouTube video that is simply a review out rank us for our company name in our social platforms? Mind you he is also outranking our core social sites of which we have thousands of comments and interactions on per day? Looking at all of the metrics of the video, according to how I believe ranking to work in Youtube, there is no way this guy should be ranking as high as he is. The video has a decent amount of copy, it has fewer than 10,000 views, 76 thumbs up, 5 thumbs down, fewer than 2,000 subscribers and his channel only has 12 videos. It wasn’t until I was looking at our search results in Seomoz that I realized what this guy was doing to move up so quickly in rankings. He has 1,671 linking root domains to his video. He has been building excessive links to this video on Youtube. Well, since Google isn’t going to penalize its own website, the old technique of excessively building links to one page… seems to be working. Has anyone else come across something like this? Where building excessive links to a video or other social platform substantially has increased rankings?
Branding | | ScentsySEO0 -
What are the best ways to improve/trigger "Brand Signals"?
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
Branding | | zachc_coffeeforless.com0