Does focussing deep linking too much on one page have a negative impact elsewhere?
-
Hi, I'm just starting a backlinking campaign on a new website and am focussing on one deep page for client - focussing a lot of good quality backlinks on that one page.
I'm aware that most of the other pages, including homepage, lack good backlinks.
Can I go ahead and focus powerful backlinks on that one 'deep' page without a problem, or may that approach result in negative impacts on other pages' SERPs.
-
You're welcome Luke, glad to have helped
-
Thanks Simon for the great answers, and thanks Casey for your interesting question too. Much appreciated
-
Hi Casey
Yes, that would likely be fine at face value (though still not ideal for reasons covered shortly) and in Luke's question it's about one deep page rather than another page at top-level. If the page is so important, then probably a good idea to move it higher up as shown in your example.
With this suggestion though, it's very much 'putting all the eggs in one basket'. It's usually a better strategy to create a really valuable website rather than relying on just 1 valuable webpage.
Using an analogy; a one-man football team wouldn't be that successful no matter how many fans he had, a strong team supporting that one-man would surely achieve more and please the crowd more-so.
Creating other useful pages to support the site overall and this page in-question, with link building to those pages, would provide a better user experience and offering than just having 1 useful page amongst lots of useless ones.
Though if the business strategy is fulfilled by just relying on one page and one page alone, then yes it would be the best option available to concentrate on just that one page.
So two possible options between us, depending on the business objectives.
Regards
Simon
-
Hi Simon,
What about when you have a average site no one really cares about, but on this average site they have a page with really awesome content and it looks like this:
- http://www.boringsite.com/ - 30 inbound links
- http://www.boringsite.com/really-awesome-content/ - 3000 inbound links
Would that not make sense? Will Google still see that as un natural, or will they know the reason for the link discrepancies?
Thanks,
Casey
-
Hi Luke
What you will be risking with this strategy is creating a Link Profile for the website that looks Unnatural for which a negative impact such as devaluing the links could potentially occur.
By all means work on getting some great links into this important page, but don't ignore the rest of the site in the process, ensure that other pages and areas of the site also receive some good links too.
"Everything in Moderation" (everything ethical & good practice that is) as the saying goes, is usually a safer bet when it comes to SEO. Vary the type of links that you actively try to gain and where those links are going to.
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Competitor links on unmaintained pages
hey all, this is my first posting... I have a webpage that is a great resource (ranked 3rd for my keyword) , and unarguably better than the site that is taking the first 2 places. Because my page is a much more useful resource for the same thing I have been looking at who is linking to them and asking them to take a look at mine in the hope that they will replace their link with my more up to date page. The problem is a LOT of the high value links they have (many .edu links) are from old, now unmaintained pages, where I have no chance of getting a link (or even contact with a webmaster) Its frustrating that they have so many good links to such an out of date page. I just wondered if any of you have had a similar situation. It just seems very hard to knock someone off that top spot if they have been established a long time, regardless of the quality of their content. I guess there is no solution to it except to find lot of other high value links myself - so not so much a question as a comment really! but happy to hear peoples own experiences of that sort of situation.
Link Building | | ricalebro0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Contest Page Generating Links
My company is in the middle of a big contest that is generating thousands of backlinks pointing to the contest page on our domain. How do you suggest best using this authority we're building up with these backlinks to spread it to the pages we'd like to rank for, especially after the contest is over and we take down the page?
Link Building | | Hakkasan0 -
Links to commercial pages vs resources.
My company has a number of resources pages that are garnering links from external sources. It won't be long before these links outnumber the breadth and the quality of links to my homepage and commercial pages. Does having a lot more links to the resources pages risk unbalancing flow of PageRank around the site? What I want to avoid is a situation where my homepage has a lower PR than my blog/resources, or people searching for relevant terms getting directed to my blog/resources (with many high-quality links) than to my commercial pages (which will have fewer).
Link Building | | JacobFunnell0 -
Getting a link from a page on a site with high site DA but low PA?
Does anyone know if it is still worth it getting a link from a page on a site with a really low Page Authority - say a news page on a site that has an SEO Moz tool bar PA of just 1 or 2, but the domain of the site has a high DA like say 83 Is this worth getting?? Thanks
Link Building | | inhouseninja0 -
Will building up the page rank of a page you have a inbound link bring any benefit?
Right then here we go You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"? Sub questions 1. Would it be more beneficial simply to gain links to your main website? 2. What are the chances of the article going into the archives and then at some stage being deleted? 3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"? 4. If the article points to a domain that then 301's to another domain will this pass on any "juice"? 5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"? 6. What are the negatives? 7. What are the positives?
Link Building | | therealmarkhall0 -
Can a reciprocal link turn into a one way if you no-follow?
If you create a list of links to top blogs in your industry but no-follow all the links, and they link to your list, will that count as a reciprical link or a one-way link by search engines?
Link Building | | SparkplugDigital0