Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same URL, different Drupal content types
Hi all, I am working in Drupal which isn't always SEO-friendly. I want to convert some of our articles that are currently in an old article type to our new shiny longform template without losing SEO value. The process we use right now is to: change the URL of the old article in the CMS from /article-title to /article-title-old and then make the longform template /article-title in the CMS. Then hit publish. That way we can avoid having to mess with redirects. My concerns are that this will be seen as a bait and switch by Google. They are, after all, two separate pages — node-1 and node-2 on the back end — that are being smushed into the same skin aka same URL. I don't know if updating to the new template wipes out some of the info Google may have deemed important. I guess you could argue it's a redesign by CMS but I'm still not sure. Thoughts?
Technical SEO | | webbedfeet0 -
Are you allowed to point different urls to same page
hi, i have some urls that i am either going to put on hold or thinking about pointing to one of my sites. what it is, i am looking at re-designing the pages but not until next year, so i thought i would point some of the urls to a site that i am happy with to different pages, but not sure if i am allowed this or not so for example, if i have a site on cars, and one of the url is www.rovercars.co.uk i was thinking about pointing it to the page that is about rover cars. can anyone let me know if this is allowed or not please
Technical SEO | | ClaireH-1848860 -
Automatic redirect to external urls
Hi all, I'm developing a dynamic qr code service.. The service works in the following way: You create an account with an associated QR CODE pointing to a url like:
Technical SEO | | raulo79
- http://domain.me/username The user can change the target of this url.. he can:
- point to an external url ( his website for example)
- point to a vCard download page
- a mobile ready webpage ( no redirection in this case)... Visiting http://domain.me/username my company logo is displayed and we redirect the visitor with a: header("Refresh: 5;URL=http://userdomain.tld"); Google is indexing many user's URLs, this is good for those users pointing to the mobile ready webpage, in this case there is no redirection, but Google is indexing many urls that redirect to an external url and I don't know how to avoid this.. I can't do an header('Location: http://www.example.com/'); because I need to display our logo after redirection.. how can I do google friendly? Sorry for my english, I hope you can undestand the problem. Best regards.
Mauro.0 -
Multiple URLs and Dup Content
Hi there, I know many people might ask this kind of question, but nevertheless .... 🙂 In our CMS, one single URL (http://www.careers4women.de/news/artikel/206/) has been produced nearly 9000 times with strings like this: http://www.careers4women.de/news/artikel/206/$12203/$12204/$12204/ and this http://www.careers4women.de/news/artikel/206/$12203/$12204/$12205/ and so on and so on... Today, I wrote our IT-department to either a) delete the pages with the "strange" URLs or b) redirect them per 301 onto the "original" page. Do you think this was the best solution? What about implementing the rel=canonical on these pages? Right now, there is only the "original" page in the Google index, but who knows? And I don't want users on our site to see these URLs, so I thought deleting them (they exist only a few days!) would be the best answer... Do you agree or have other ideas if something like this happens next time? Thanx in advance...
Technical SEO | | accessKellyOCG0 -
Canonical URLs and screen scraping
So a little question here. I was looking into a module to help implement canonical URLs on a certain CMS and I came a cross a snarky comment about relative vs. absolute URLs being used. This person was insistent that relative URLs are fine and absolute URLs are only for people who don't know what they are doing. My question is, if using relative URLs, doesn't it make it easier to have your content scraped? After all, if you do get your content scraped at least it would point back to your site if using absolute URLs, right? Am I missing something or is my thinking OK on this? Any feedback is much appreciated!
Technical SEO | | friendlymachine0 -
Google Places - need to update
I've got a client who verified their Google Places listing years ago, and noone knows who so I can't access it. The business is now moving and I need to update the address. What should I do? thanks
Technical SEO | | garymeld0 -
Singular vs plural in urls
In keyword research for an ecommerce site, I've found that widget, singular gets a lot more searches than widgets, plural AND is much less competitive. Is it better for SEO purposes to have the URLs (and matching title tags) in the catalog as /brass-widget.html, /steel-widget.html, etc., or /brass-widgets.html, etc.? I'm worried that a) searches for widgets will pass by the singular urls but not vice versa, and b) the singular form will strike visitors as bad grammar. Any advice?
Technical SEO | | AmericanOutlets0 -
URL Structure with deep Categories
Ladies n gents Which sort of URLs do you suggest for Webshops with a deep structure of categories: http://www.yourdomain.com/cat1/cat2/cat3/cat4/cat5/cat6/ (could get really long) or better use just the last 2 categories: http://www.yourdomain.com/cat5/cat6/ ? thanks for your suggestions seth
Technical SEO | | sethgecko0