Are guest post exchanges an acceptable tactic?
-
Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?
-
Hi there, if it's a "relevant and quality" blog it probably will be considered natural. This is fine once in a while but I wouldn't rely on it as a tactic - too many reciprocal links will devalue the link authority.
-
I dont think there is a penalty as long as its done in a natural manner including same topic relevance.
Guest Blogging should be just as part of the strategy.Its always recommended to have the highest quality content so people would want to link to you without having to force the link as a guest blogger.
I see Guest Blogging as a great opportunity for SEO, and you should pursue it as long as it represents only a small part of the overall SEO strategy.
Best Regards!
JesusD
-
You can do this to a point. Remember Google will not give the same amount of credit for reciprocal links so in less you are somehow in business together or there is a good reason for you to be creating reciprocal links I would say to one guest post every once in a while I believe the reciprocal link factor would take down any existing credit given for a great blog post however if you're in the same industry I think that would allow you to blog on their site and they on your site.
It would just have to be on all the time.
I hope I've that of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reputable Place For Guest Posts
We do our SEO in-house, and I don't have the time for blogger outreach. Does anyone know of a reputable place where I can submit our content to be pitched to relevant outlets for backlinks and US traffic? I am not in it for someone creating our content; I write it myself and have a degree in the content I produce. I am looking for a place that gets REAL US traffic, not some P.B.N. sites or those where I can create accounts at a post myself. I want real traffic from relevant, reputable blogs or a place where I can have them use my content and find niche sites for me.
Link Building | | tammysons1 -
Is guest posting recommended as a link building strategy?
Is guest posting a powerful methods when it comes to building backlinks? There are many relevant websites that have been set up to accept guest posts, still with good DA and PA and traffic Many relevant websites where it's easy to get a guest post on with good DA, PA and traffic What are the metrics to approach websites for guest posting?
Link Building | | elenamendez0 -
Been offered a no follow link on a blog post ?. Is it worth it ?
Hi All, We are having a go at doing our own link building and just wanted some advice on a couple of questions I've found some industry related blog sites which could be good but alot of them only offer a no follow link ?. Is this worth it ? And if ,so what is the advantage of having a no follow link ? as it won't directly help with our DA etc ? I've also noticed some of these sites link to each other or recommend each other (i.e other blog sites) which may be some sort of link network ?.. I take it this is bad ? and could be penalized by google ? thanks pete
Link Building | | PeteC120 -
Where to find guest blogs
Hi, I am onto link building for my blog. i heard article directories are not much effective than guest blogging. So i wanted to go for guest blogging, But i am unable find them. I want to write guest blogs on health related sites. But could some one point me where i can find quality guest blogs where i contribute a guest post. Will be waiting for your replies.
Link Building | | Vegit1 -
How to promote my guest blog posts?
I have been using mybloguest.com and the articles were published by its blogs/websites. So far the traffics/share/likes from those blog posts they published are very few/small. I believe the blog post are very useful and unique. How can I promote them so that I get more social likes/share? Any idea? Thanks Stephen
Link Building | | LauraHT0 -
When editing your dofollow signature in forums, what happens with old posts?
Well hi there...!!? Now, here's a scenario: I've been anchortext linkbuilding (with success, wuhuuu!!) for a client through a couple of months and I've aggregated quite a few links from a series of 'solid' forums. The majority (we are 99!) of links are build using the signature in my posts and comments. Now my client has shifted focus from this specific linkbuilding task and I have another client awaiting to "take the place in my signature". How do I ensure that historical posts from client #1 stays unaltered, while new comments have client #2 in my signature? A few after thoughts: Are there any automated ways to monitor the above mentioned scenario? What are the chances of getting penalized from the forum, loosing historical comments (links) Tally ho! ;o)
Link Building | | nosuchagency0 -
What's the best way to find some guest blogging opportunities?
In the forum's experience, what have you found the best way to find guest blogging opportunities? e.g. google search syntax that has worked well and other more diverse methods would be appreciated! Thanks
Link Building | | PeterAlexLeigh0 -
I don't know if i should post my articles to other forums or sharing sites to create back links?
All the articles on my blog are written on my own. I write about 5 ones per month. I don't know if i should post my articles to other forums or sharing sites to create back links? I have heard that it may cause adverse effect because my blog will be crawled more slowly than those forums, so Google will consider the articles on my blog (as) copies. Is that right?
Link Building | | tranduchieu0