Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
-
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.
So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
-
EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept
I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego
-
I'd seen that site before, but 250,000 FB likes is just insane! Wow...
-
I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .
I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.
-
OK cupid
-
"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you
-
Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW
White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4
The Evolution of Google's Rankings http://ow.ly/4fhi3
-
Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)
Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.
You've also got to be able to emulate The Oatmeal http://theoatmeal.com/story/reddit_how
Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html
The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?
-
No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.
but imho i think these are some great content
- Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
- Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
- and finally All correlation data that SEOMoz share with its community i think its very valuable
*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol
-
Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)
Thanks!
-
I really liked... "The Power of Words"... a YouTube video...
-
Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/
Needless to say, Mike's Excel for SEOs guide http://www.distilled.co.uk/excel-for-seo/
The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html
Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/
Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
That's some of my most recent finds on StumbleUpon - sure there's plenty more!
Ciao,
Ed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's on your ultimate online marketing wish list?
Hi everyone! I'm one of Distilled's new online marketing analysts and will be writing my first blog post for them right before Christmas! I'm thinking about writing a post that combines the holiday spirit with what we all wish Google would give us. So fine people of Moz Q&A, tell me, if you could have anything from Google, no matter how ridiculous, what would it be and why? Any great quotes may even be featured in the blog post itself and attributed to you! Thanks everyone and happy Friday!
Industry News | | MorganChessman0 -
Effect of changes on the Content page on search ranking
Hi, I have a question related to my ranking on Google Search On the content pages of my website, there is a section where our content keeps on changing. Whenever a visitor enters new information, Old information will be removed from the page. Therefore our content page is dynamic. Does this make us difficult to rank for particular keyword / overall.
Industry News | | adiez12340 -
Best company to do an analysis of our website
Is there anyone out there you would recommend to do a full analysis of your site? We are looking to see if we can find someone to look at our site. We have already done stuff like SeoMoz, Ahref, and Majestic.
Industry News | | EcommerceSite0 -
What Is The Best Webhosting On The West Coast?
I am looking to expand my hosting and i wanted to know who some of you my fellow Mozzers would suggest? I need it on the westcoast...i could do something in Mountain Standard Time zone too, but PST preferable... Many, many thanks!!
Industry News | | WebbyNabler0 -
Best way to charge my clients...........I think I finally decided
I have struggled with the best way to charge my clients FOREVER it seems and I think I finally have decided on how to proceed! ANY suggestions would be greatly appreciated! (I have read the seomoz blog posts about the subject, the Art of SEO and Search Engine Optimization Secrets book and tons of blogs, etc). I got into this business because of what I was able to accomplish with my party rental companies website and what I had studied and read for months and months. Without knowing any better I tried to get into SEO and online marketing and fell straight into designing websites and subcontractors and hosting and everything EXCEPT seo work! sound familiar? I CAN'T be the only one this happened to 🙂 I have regrouped and finally gotten my FIRST pure SEO client. They agreed to pay me $3,000 over 6 months for JUST recommendations with monthly reporting on traffic, # of links, etc. My plan is to charge clients X amount of dollars broken up over 6 months - $2-5k. (that will include monthly reporting) for a list of recommendations. (on page, link opportunities, design suggestions, kw suggestions, email campaign, on and on). NO MORE $400-500 FOR A WHOLE WEBSITE - INCLUDING CONTENT CREATION! (I was stupid enough to do this - TWICE! I like doing it this way so I can focus on giving them maximum value right from the get go and not slowing spoon feeding my knowledge out to them or them getting burned out after 2 months and not wanting to continue because they haven't seen a miracle yet. I will justify the clients investment by dividing that lump sum by $75 an hour (low for some of you I know) and track the time I spend researching links, their competitors, their on page, etc. and include it in my monthly report. I plan to give my first client their report in a few weeks and it will be pretty comprehensive but not EVERY thing I can think of but enough to impress. They are welcome to pursue the links I found, make the site changes, etc themselves OR I will be happy to have ALL my recommendations implemented for them for a reasonable, fair amount. If they want me to do it I will explain my staff will be doing the work and it will be $25 +/- an hour vs. $75 Sorry for the long post and thanks for hanging in there if you read this far! 🙂 I would love any suggestions or flaws with my plan! Thanks in advance and have an AWESOME week! Matthew
Industry News | | Mrupp441 -
How to go about removing bad/irrelevent links?
We have been made aware of a series of irrelevant links on some rather dodgy sites. http://www.designerdogstop.com/level-static/http://www.bestfirepits.net/some-of-the-best-vacations-for-families/2010/05/05/ http://whatcigarsdoismoke.com/cigar-lighters/cigarette-cigar-2/ http://dollfuss.org/build-bear-hawaii/ Absolute rubbish im sure you will agree. These links must surely be causing our link profile some damage. They are currently wordpress sites with no means of contacting the authors. What ways and means are there of removing these negative pages and links? Cheers all, any help appreciated.
Industry News | | TimHolmes0 -
What is the best place to learn reputation management, with regards to SEO
I have a new client that needs help with a bad review. Of course it may not be able to be deleted, but I have started to scratch the surface on how to help 'push it down' using SEO. Can any offer advice on a definitive source of learning reputation management? Many thanks!
Industry News | | adell500 -
What is the Best Way To Structure A Growing Internet Marketing Firm?
I have been asking a lot of personal friends (who own SEO companies) this question and have found that it seems to be on all of their minds. From BlueGlass to a small start up consulting firm, it seems that everyone is doing things different and constantly shaking it up. I am wondering what SEOMozers are doing/have done for their company structure?
Industry News | | NiftyMarketing0