How to Choose the Best Keywords for a Website
-
I am working with an insurance agency that wants to target the below types of insurance in Dalton GA, Ringold GA, Chattanooga TN and and/or Georgia.
Home Insurance
Auto Insurance
Health Insurance
Life Insurance
Restaurant Insurance
Contractor InsuranceThey are a new agency that doesn't have a website yet and only a small online marketing budget. Right now, I'm starting to work with them on their new site and want to make sure the on-site SEO works with the insurance/locations they want to target.
What I'm having trouble with is the volume of monthly searches and trying to find keywords that they could realistically get some traffic and leads from.
Most of the keywords I check with the Adwords tool are less than 50 exact match searches or just show a dash. The only keywords with a decent amount of exact searches are the main insurance types like "restaurant insurance" or "home insurance Georgia".
How can I get an idea of the number of leads and amount of traffic this site might get when most of the keywords searched for only a handful of times per month?
I can build the site to easily target all the above types of insurance in Dalton, GA, which has a population of about 33,000, but I don't know what kind of results this agency might expect if they were to rank in the top 3 spots.
Thanks in advance for any ideas or advice!
-
Hi Kevin, you've received some great responses. Did any of them answer your question?
-
Insurance is never going to be an easy one to compete on as competitors often have big budgets! I would be aiming at the longtail and local as people say. Decent blog posts are a good way of finding keywords that attract visitors. I use analytics to see what people are finding me by, check it out in moz tools to see if decent volume and then turn the keyword from the blog into its own page and then go all out on optimisation and links.
-
Pretty much agree with Chris as you cannot anything with location and the area they choose. I believe when local people search for more clients they usually have to use inbound marketing channels like hosting an event, t-shirts, community and more...
I believe you should try to invest some budge on PPC to get an idea of how much leads they should expect each month and to increase the number of leads probably inbound marketing methods can be a great idea!
-
The data that the Google Adwords tool is not very accurate, it is more of a rough estimate. If you wanted to better data you might consider buying Adwords Ads for those keywords for a limited time like a month. Then you could look at the number of impressions for your ads to get a better sense of how many people are searching for those keyword phrases.
-
I completely agree with Chris's comments. You can do well with Local Search. It again depends on the competition. There are always agents out there. So I would suggest you get started with your website and initiate your Local SEO ASAP, specially GetListed.org
-
1.) Before sure to deal with Local Search to it's fullest extent.
2.) What other options do they have but to target place names combined with types of insurance? I mean, you can't do anything about where they're located, right? They made that decision. All you can do is drive as much traffic as is looking for them to their site. In a smaller market, it is what it is and you'll find out what that is when you get there.
The crux of the matter often boils down to how much are they willing to pay you to get the traffic that' available to them. Less available traffic usually means less competition. Less competition usually means its easier to reach the top of the search results. The easier it is to reach the top of the search results, the less time you have to spend with them as a client. So, do you charge them for your time, do you charge them for the value you bring them, or do you charge them based on the value they believe your going to bring them?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword tracking for all keywords that contain a specific keyword
Hello, Is it possible to see keyword performance for all keywords that contain a specific phrase? Then see which landing page each keyword is most likely associated to? Thanks!
Keyword Research | | STP_SEO0 -
Which is the best youtube keyword tool ?
Hi i am in process of optimizing the youtube channels and i like to know which is the best tool for YouTube keyword research which can show search queries and other data something like google keyword planner.
Keyword Research | | NortonSupportSEO0 -
Local keywords still relevant?
Now with Google localizing search increasingly personalizing queriesquery results, is it still necessary to add geo-specific modifiers to keywords? [reworded for clarity]
Keyword Research | | SSFCU0 -
Organic Keyword Traffic/Strength
Hello! Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing. Any suggestions much appreciated!! Thank you!
Keyword Research | | TP_Marketing0 -
Advice - Keywords, good semantic practice...
Hi everyone, I'm still new to SEO so bear with me. I'm fairly ok with what determines good 'On page optimization' grading. Have a few good results but mostly for my ecommerce website. Now I'm building up blog content I'm often puzzled how SEO experts balance good editorial web page titles with how people actually search. An example: Buy Biggie Smalls Versace Sunglasses I have created the page title 'Buy Biggie Smalls Versace Sunglasses - Company' Created a and tag with the same keywords... drop the term a few times on the page, add to a few alt tags, add the term to the url.... but this looks contrived & isn't exactly an exciting web page title which would entice people to click through. Or is it? A more interesting web page title might be something like 'Versace & Biggie Smalls - his influence on a new generation of Hip Hop culture'. Ok this is a completely different long-tail keyword phrase. But do I need to do both? How would a seasoned SEO expert blend the dull search term into some interesting page title and hence all other on page optimization aspects. Hope you get what I'm trying to explain. Thanks for looking... Kevin
Keyword Research | | well-its-1-louder0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0 -
Keywords
I'm working on an e-commerce site and I'm having trouble determining how to find keyword targets for similar product pages. The company sells posters and they have three posters for Babe Ruth: Babe Ruth Winning, Babe Ruth Attitude and Babe Ruth Desire. After doing keyword research, I found there is a good amount of traffic for "Babe Ruth Posters" but none for "Babe Ruth Winning Posters," "Babe Ruth Attitude Posters" and "Babe Ruth Desire Posters." How can I differentiate these three product pages? Can I optimize them for a term that doesn't have traffic, hoping that one or more of these pages will come up when someone enters the search term "Babe Ruth Posters."
Keyword Research | | EricVallee340