How to Choose the Best Keywords for a Website
-
I am working with an insurance agency that wants to target the below types of insurance in Dalton GA, Ringold GA, Chattanooga TN and and/or Georgia.
Home Insurance
Auto Insurance
Health Insurance
Life Insurance
Restaurant Insurance
Contractor InsuranceThey are a new agency that doesn't have a website yet and only a small online marketing budget. Right now, I'm starting to work with them on their new site and want to make sure the on-site SEO works with the insurance/locations they want to target.
What I'm having trouble with is the volume of monthly searches and trying to find keywords that they could realistically get some traffic and leads from.
Most of the keywords I check with the Adwords tool are less than 50 exact match searches or just show a dash. The only keywords with a decent amount of exact searches are the main insurance types like "restaurant insurance" or "home insurance Georgia".
How can I get an idea of the number of leads and amount of traffic this site might get when most of the keywords searched for only a handful of times per month?
I can build the site to easily target all the above types of insurance in Dalton, GA, which has a population of about 33,000, but I don't know what kind of results this agency might expect if they were to rank in the top 3 spots.
Thanks in advance for any ideas or advice!
-
Hi Kevin, you've received some great responses. Did any of them answer your question?
-
Insurance is never going to be an easy one to compete on as competitors often have big budgets! I would be aiming at the longtail and local as people say. Decent blog posts are a good way of finding keywords that attract visitors. I use analytics to see what people are finding me by, check it out in moz tools to see if decent volume and then turn the keyword from the blog into its own page and then go all out on optimisation and links.
-
Pretty much agree with Chris as you cannot anything with location and the area they choose. I believe when local people search for more clients they usually have to use inbound marketing channels like hosting an event, t-shirts, community and more...
I believe you should try to invest some budge on PPC to get an idea of how much leads they should expect each month and to increase the number of leads probably inbound marketing methods can be a great idea!
-
The data that the Google Adwords tool is not very accurate, it is more of a rough estimate. If you wanted to better data you might consider buying Adwords Ads for those keywords for a limited time like a month. Then you could look at the number of impressions for your ads to get a better sense of how many people are searching for those keyword phrases.
-
I completely agree with Chris's comments. You can do well with Local Search. It again depends on the competition. There are always agents out there. So I would suggest you get started with your website and initiate your Local SEO ASAP, specially GetListed.org
-
1.) Before sure to deal with Local Search to it's fullest extent.
2.) What other options do they have but to target place names combined with types of insurance? I mean, you can't do anything about where they're located, right? They made that decision. All you can do is drive as much traffic as is looking for them to their site. In a smaller market, it is what it is and you'll find out what that is when you get there.
The crux of the matter often boils down to how much are they willing to pay you to get the traffic that' available to them. Less available traffic usually means less competition. Less competition usually means its easier to reach the top of the search results. The easier it is to reach the top of the search results, the less time you have to spend with them as a client. So, do you charge them for your time, do you charge them for the value you bring them, or do you charge them based on the value they believe your going to bring them?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword List stuck on "Gathering Metrics"
Hello! I set up a keyword list over a week ago and the majority of the keywords still say "Gathering Metrics." Any advice on how to get this data to populate? Thanks!
Keyword Research | | mollykathariner_ms0 -
Proper use of location in keywords
¿If I want to track keywords in a specific location, do I need to write the keyword with the location or only the keyword? For example: If I want to track the results of the keyword "hair salon" in a specific city, should I write "Hair salon in (city chosen) or only hair salon.
Keyword Research | | reginadelafuente0 -
What makes a keyword good?
Having taken a day-long course not long ago, I'm new to SEO and I'm struggling to decide which keywords to target. I work in a really niche area: we make booking engines that allow travel agencies to sell flights, hotels, cars and other travel services online. I know there are various tools on the web (and on Moz) which give you the average monthly searches and competition for each term but I still don't understand how to decide which ones to target. For example, the term 'travel systems' gets a high amount of search and the competition for it is high. However, Google brings back results about prams and buggies so I think I should avoid this one. Another is 'travel solutions' which gets a high amount of search and is low on competition. Google brings back results about travel agencies. This is more our area but our target audience is travel agencies so I'm not really sure I'd be attracting the right traffic? I'd be really grateful for any advice that you can give me.
Keyword Research | | noortomlinson0 -
Which is the best youtube keyword tool ?
Hi i am in process of optimizing the youtube channels and i like to know which is the best tool for YouTube keyword research which can show search queries and other data something like google keyword planner.
Keyword Research | | NortonSupportSEO0 -
Keyword Ranking Research Question
Hi Mozzers,This is probably a nooby question, but I was wondering how you guys end up deciding if a Keyword is too hard to rank for? Also vice versa, when do you decide that a keyword is too low volume to rank for so you try to rank for a harder keyword? Eg.
Keyword Research | | steve45058
Deciding that ranking for "Dell Computers" is too hard and then deciding to rank for "Dell Small Business Computers" Post-question: Do indirectly rank for Dell Computers if you try to rank for Dell Small Business Computers? If so, how much? Also, how many words inbetween Dell & Computers would there have to be to stop indirectly ranking for Dell Computers?1 -
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
Best way to find Long Tail Keywords?
Hello, I'm looking for some help trying to discover some long tail keywords i can use. Is there a site or a program out there that lets you type in a keyword and then shows you the long tail versions that are actually searched? (anything other than google keyword tool). Thanks,
Keyword Research | | Prime850 -
Most Important Keyword Term
Question about a sites most important keyword term. So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error? Any feedback would be greatly appreciated!
Keyword Research | | TRICORSystems
Thanks
-Brandon0