Have you used an ad network other than Google Adwords?
-
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do
). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
-
We've been testing some campaigns with Pulse360 . They have reputable sites like cnn in their network. Still early days but feel free to PM me for more info.
-
Bing Ads (AdCenter) is the only other network that's worthwhile. People still use Bing and Yahoo for search, so you will get some traffic, and AdCenter network is less competitive than AdWords, so AdCenter CPC is cheaper.
I've tried out a handful of the other search networks besides AdWords and AdCenter and have never had any success. I've been doing PPC for over a decade and the only networks I spend any money on is AdWords and AdCenter.
-
I get calls from lots of networks, both wanting me to advertise and get into our ad space. I can't tell you how much time and employee labor I have wasted on these people and their offers. Most of them are crap but occasionally there is a good one.
What I do now is say.... "Tell me the names of three websites where I can see your ads in the most prominent positions. I need to see your ads on websites that get millions of visitors per month before I can spend time talking to you."
Most can not produce this type of evidence that they are successful. Most will send you the URLs of three crap sites that display crap ads. Not worth your time.
-
I've been trying Bing for about the last two months.
Still early days, but we imported our Adwords campaign and it's thus far working really quite well - we're getting some good traffic at a lower level than adwords, and clicks work out cheaper. Strangely our best performing key words on Google aren't turning out to be those doing best on Bing. Still early days, but it is proving worthwhile.
Beyond that it would certainly be worth hearing someone out, but I'd be asking many questions on who's in their network etc. Obviously you'll want to be reassured that any web properties they're showing ads on are relevant to your niche, and the right sort of visitors.
Unfortunately the only way to be sure with most forms of advertising is to throw a hundred pounds or two at it and see what happens!
-
Your mileage will vary depending on your industry and of course the quality of your PPC
But from what I've seen in a number of industries, Bing ads come with lower cost per clicks, better click-through rate and similar conversion figures, when compared to Google. Of course, the volume of clicks/impressions is much lower, but that's to be expected.
If you're close to running as well as you can in Adwords, it's well worth looking at Bing ads as your next step.
-
I can't say I have but I've really wanted to try some ad words on Bing as I've heard they are cheaper and of course its hitting a different market. On-topic : I would be a bit doubtful as its not super hard to set up ad words of other networks (other than the time) and what kind of cut they would take. It never hurts to hear someone out though and that wont cost you. At least you can make an informed choice that way.
Good luck and let us know your choice!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
Changing Domains - Will a 301 redirect be looked unfavourably for my Ads?
Hey All, So over the next few weeks we are switching over a clients domain to a new one. Each of the old pages on the old domain will have a 301 redirect to it's new contextual page (with the same content). My question is this, we currently have multiple PPC campaigns running for this client and the ads are pointed towards the old domain so the ads will redirect over to the new domain. My question is this, will Adwords look at this redirection unfavourably? If so, then I will have to duplicate each ad (100's of ads) with a new destination URL (since if I edit the current ads they will lose all past performance history). Obviously for branding I'm going to have to probably change the display URL eventually but for now I'm looking at the BIG issues that could occur. I would normally call Google and ask this question but I don't want them to flag anything in my account just in case this is looked unfavourably. Thanks! Jon
Paid Search Marketing | | EvansHunt0 -
Adding Coremetrics Tags with Google Adwords
Hello, I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on. The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data. Thanks, Guillaume
Paid Search Marketing | | guiberube0 -
Locate Poorly Trending Keywords in AdWords
At the campaign level I see my CTR has been suffering for the last week or two relative to the past few months. It could be a few bad actors casing the downward trend. How can I quickly and easily locate specific keywords that are trending in the wrong direction? Why filters will not work... They don't take change into account. I want to identify Keywords that were once doing well are now doing poorly. Filters will yield all keywords that are doing poorly which is not what I'm looking for. Obviously I could be missing something with filters but this is my understanding. A few other points to note... I have search partners turned on. I do not want to take this traffic into account in my analysis. I'd also like to determine if it might be an ad that's not performing as well as it once was. I assume the same method used to find poorly trending keywords can be applied to ads as well but if not, is there a solution for this?
Paid Search Marketing | | tatermarketing0 -
Adwords Keyword Quality Score changes when keyword is paused
Today I was pausing a bunch of low quality score keywords for a client, the thing is, once I paused the keywords, the quality score would immediately change. For example, a number of keywords that had a QS of 3 while they were running, immediately changed to 1 once paused. Out of curiosity I un-paused one of them and it remained at 1. Has anyone else experienced this and/or have an explanation? Cheers
Paid Search Marketing | | David_ODonnell0 -
Graph ad groups by cost in Adwords
Easy one for someone I'm sure, but I can't figure it out. In Adwords under campaigns "Widget" I have ad groups "Blue", "Green" and "Red" each with 3 ads in them. How can I produce a compared report on cost per day of each ad group. So I want something that looks like 1st 2nd 3rd ...
Paid Search Marketing | | StalkerB
Blue £12 £14 £9 ...
Green £8 £11 £5 ...
Red £9 £22 £16 ... Possible?0 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0