Internal URLs competing for keyword
-
I have an affiliate site where we have reviews of bookmakers, which are optimized for the bookmakers name as a key word. We have seen a drop in rankings and at this point we are out ranked by a lot of pages including our own.
We also have a community forum and write news and articles about the the bookmakers. The thing is, that these forum threads and articles often out rank our review pages, which are the pages we need people to land on in order to convert.
This page: http://www.betxpert.com/bookmakere/bet365 is optimized for "bet365" and is at this point outranked by http://www.betxpert.com/artikel/ny-funktion-hos-bet365-afslut-vaeddemaal-foer-tid.
This page actually links to the review.
What should i do in order to increase ranks for my pages?
Make the forum threads and articles crappy for the key word?
Would it help to add a canonical link to the articles?
Would it help to remove the meta tag for update time of the review, such that Google does not downrank for not being recent?
-Rasmus
-
The menu is on ALL pages. Is this a problem?
I feel that the link is relevant for any new user coming to the site. Will not seem spammy, i think.
-
Often, a direct link from the homepage can help the search visibility of the internal page being linked to (and others being linked to from that internal page). Exact match anchor text in your internal links won't get you penalized like they can in external links but you want to be sure they don't look spammy to visitors.
-
One follow up question.
A couple of years ago, i removed links to our reviews from our menu because i was afraid it would seem spammy. But as far as i can see, all the pages in our menu have good Page Authority. Would it be a good "trick" to put the bookmaker reviews back in the menu in order to give the pages more of the internal link juice?
-Rasmus
-
Well, perhaps it is due to the affiliation with gambling. But, the pages outranking us, are also in affiliation with gambling.
Will try a little work towards link building and try to internally pass the link juice from the articles to the reviews.
Thank you for the replies!
-
I agree with everything Chris has said it's right on the money.
"Would it help to remove the meta tag for update time of the review, such that Google does not down rank for not being recent?"
Absolutely not it will make no difference whatsoever. Like Chris is explained Google is taking signals from many places however they are not going to be influenced or tricked by metadata tags.
It is possible because of your affiliation with gambling that Google is cracking down on that sort of site. However I could be wrong on that last one.
Sincerely,
Thomas
-
Rasmus,
You've got to build the value of the review pages in the eyes of your target audience. If Google's not ranking them highly enough, it's because Google's not thinking they're important enough. You have to take a really hard look at those pages as compared to those of the competitors that rank at the top of page one and come to terms with what's helping those pages rank well--it's probably links but could be discussion and engagement socially.
Today's SEO is less about the words you use on the page and more about how many people are showing that it's useful to them. When you construct your reviews, you need to keep a laser focus on who the target audience member who will share your content and you have to give them a reason to share yours over the competitors'. It's like concept research, instead of the old fashioned keyword research--you have to conceive of content that has an audience --an audience you can reach out to socially---and which doesn't have so many competitors that you can't get a foothold in the mindshare of your intended audience.
I say that because to me, your review page appears kind of run-of-the-mill (though I can't read it) and that there might not be much there that gives the audience a reason to chose it over someone else's review. It's time to beef up the content and then hit the social networks and bloggers to promote it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Keyword Help For Articles
Hello, My site is bobweikel.com Article page is here. Could you guys help me with keywords for new and existing articles around weight loss? Some ideas, though I'm unsure: weight loss tips healthy weight loss permanent weight loss weight loss program weight loss diets weight loss coaching weight loss life coaching weight management
Keyword Research | | BobGW1 -
Organic Keyword Traffic/Strength
Hello! Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing. Any suggestions much appreciated!! Thank you!
Keyword Research | | TP_Marketing0 -
Keyword tracking- Local
Silly question about Local ranking monitors. If I have a local client in Pheonix, AZ and I want to track rankings for keywords. Is it best to monitor city+keyword or just keyword? I have ran tests with multiple clients and locations, and cannot ascertain the difference- as far as rankings go. I appreciate all input.
Keyword Research | | TammyWood1 -
Longtail keyword definition seems fuzzy?
So we all know about longtail keyword vs. short tail. However, it seems that the definition is a bit inconsistant. Some people say longtail keywords are keywords that get very low amounts of traffic, others that they are key phrases with 2 or more words. And others add to this that they have high conversion rate but describe specific features, product, service, model # etc. In an ideal model I suppose all of these things would be true. As keyword length increases, traffic tends to decrease, keyword is more specific pointing at features, model#, specific product etc and therefore the conversion rate is a bit higher as well. However, the data isn't a perfect curve. I will see keywords that get 18,000 searches but have 4 words. And then I will see single word key phrases that get <10 -20 searches a month. What am I to consider these? Its like they fit half the criteria. Any comments on this would be helpful and appreciated. I suppose the real question I am after is - it seems like the real definition of a long tail keyword cant be any of the above traits of a long tail keyword. How do you really define a long tail keyword in all circumstances (without it being this subjective idealized definition based on a perfect model) and where would the keyword circumstances (lots of words but high traffic, and low traffic but 1 word) fall in the graph? Center?
Keyword Research | | eastco0 -
Weekly Keyword Ranking Report Question
Howdy folks! Okay so apologies for the n00b question, and additional apologies for going over ground that's potentially already been ploughed. I'm compiling a tally of the Weekly Keyword Ranking Report for a client. For the past three reports, the particular keyword I'm logging has remained in the same position. However the Change column shows it as having decreased in rank, by the same amount every week. If there has been no change in the ranking, I would have thought it would display as "Unchanged". As it stands, it shows up in the Declined category, and that seems odd to me. Anyone have an idea as to why this would be happening? Thanks for any input you can provide! Kevin
Keyword Research | | Treefrog_SEO0 -
Finding new keyword research tools
Does anyone have any recommendations for tools to help speed up the initial keyword reporting process? I'm looking for tips to streamline the current system of manually researching competition reports. Thanks.
Keyword Research | | Doug_Hay0 -
Different pages with same keyword phrase.
I have my home page and an interior page targeting the same keyword phrase. Is this ok or would they be competing with each other?
Keyword Research | | WillWatrous0