Are Subdomains better or SubDirectories better for an international website ?
-
Can anyone explain why the structure of your website: yourbrand.com/es/category is better than es.yourbrand.com for multi language and multi country website.
-
Hi,
I totally agree with the fact that it difficult to build up authority for multiple sub domains as for sub directories. But as of now the website is to be operated from a single TLD. Thank for the answer cheers!
-
Hi Robert,
Thank you for taking the time and helping me. I actually have a single server and the entire website is to be hosted from a single dedicated IP. I believe having multiple sub directories for various countries in this case is more preferable.
Thanks
-
Tushar,
As to your question why sub-directory being better, it isn't per se.
It depends on your abilities/resources re - server location, multi-sites, languages, etc. There is no one answer fits all. WMT is very clear as to plusses and minuses (one of the things I feel it is most clear about). Are you going to have a single server or do you have ability to have multi servers (one per country)? Multi servers can be used with sub domains but not with sub directories, etc.
Here is from WMT: Mulit Lang/ Multi Country
-
When you use a sub domain search engines see it as a separate domain, so it is harder to build up authority for multiple sub domains as opposed to just using sub directories. I would go with sub directories if I were you. But, depending on how big the brand is I would look at ccTlD's too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website relaunched: Both old pages and new pages indexed
Hi all, We have recently made major changes to our website and relaunched it. We have changed URLs of some pages. We have redirected old URLs to new before taking website live. When I check even after one week, still the same old and new pages also indexed at Google. I wonder why still old pages cache is there with Google. Please share your ideas on this. Thanks
International SEO | | vtmoz0 -
What strategy is better for a multilingual site for the SEO point of view?
Hi everyone, in a case for a site with two languages like spanish and english, how would do you deal with it? I can see 4 cases, which is better?? 1. With differents domains: mydomain.es (for spanish version) and mydomain.com (for english version). 2. With subfolder mydomain.com/es/ and mydomain.com/en/ 3. With Subdomain: es.mydomain.com and en.mydomain.com 4 With URL translation (any url is translated in ther languages but not use of subdomain or subfolder): mydominain.com/hola and mydomiain.com/hello Thanks very much for your answers (i love this forum). 🙂
International SEO | | webtematica0 -
Hosting your website where you customers are located ?
Is it possible and recommended to host a website in Switzerland ending in.com to rank in the United States ? Or is it better to host it in the country you are targeting ? I know in WMT you can choose the country you want to target but is it as efficient as hosting it on a server located in the country ? Thanks,
International SEO | | seoanalytics0 -
Multi Regional Website Best Practices
Hi there, I have a website that is targeting 3 countries AU/US & NZ. I have set up hreflang tags for each page on each of the site however I am having difficulties getting it work right. I read this article which was a great insight into the hreflang tags. https://moz.com/blog/hreflang-behaviour-insights and as a result I have implemented hreflang tags in the following manner: When users access the root domain http://[website] it will redirect the user to their locale with a 302 redirect. I have a few questions:
International SEO | | nathanfranklin
1. When building my external link profiles, I'm not sure if I should be building link profiles for http://[website]/ or for the geo graphical pages (http://[website]/aus/ etc..). Note that the http://[website]/ is never used, it just issues a 302 to the actual geographical location. 2. It seems that the hreflang tags are not working correctly. Perhaps its the result of the 302 on the root page, but in google.com.au (using the link http://www.google.com.au/search?hl=en&gl=au&pws=0&q=[branded search]) I would expect that I should see the search results for /aus/ given the fact that the hreflang tags are setup as en-au. Instead I am seeing the root domain page. Is that correct or should it be showing all the pages with /aus/. ALSO If I do a search in google thailand (http://www.google.com.au/search?hl=en&gl=th&pws=0&q=[branded search]) it returns the /aus/ version where it should be showing the /us/ using the x-default hreflang tag. In google webmaster tools I have setup 4 site profiles:
http://[website]/
http://[website]/us/
http://[website]/aus/ (Targeted to Australia)
http://[website]/nz/ (Targeted to New Zealand) Any help would be appreciated. Thanks Nathan1 -
What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)
I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names. Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content): keep them in English, translate the names in the market languages, or use a combination of the two. The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists. If you’ve had a similar experience I'd love to hear your approach/recommendation.
International SEO | | JonClark150 -
Spanglish? Picking keywords for an English website with a Spanish speaking search demographic
I'm putting together meta data for an English website whose target search demographic is the Hispanic market. The website has a Spanish translation as well. When I entered the website into the Google Adwords keyword tool to begin doing keyword research, all keywords returned to me were in Spanish. I am unsure if the meta data keywords I'm preparing for the page should be in Spanish despite the fact that I am preparing the meta data for the English version. Moreover, should there be any mixed Spanish English (Spanglish?) keywords as users might be searching under the English search but in Spanish or with queries that are partially in Spanish?
International SEO | | IMM0 -
How should I make my site better?
I am glad to join seomoz,I am from China,the seomoz is a famous seo service provider company,some reason is one seoer guru named zac introduce seomoz to Chinese seor. So I think if seomoz provider seo tools or service to chinese seoer is a good idea.The market is very big.But chinese biggest SE is www.baidu.com,not google.There is something diffrent from baidu and google. My site is www.cn-sen.com, It's good performance at google with the keyword "除湿机",but it's have some trouble at baidu.I think the content of website is the main reason.and internal link is not good. Could someone give me some advise of seo to make my site better performance? thanks very much.
International SEO | | tylrr1230 -
.com or .ca for my Canadian website that is the question...
I have a US based company that is expanding to Canada, would it matter if I have a .com or .ca for my website?
International SEO | | BCA0