Advice on how to improve our Facebook movement
-
Hello,
We recently launched our facebook page found here. Our website is here.
We give away 30% of our products and we donate to help bees, wolves, and people discovering themselves.
I am wondering how, without spending too much money (we have some money) or for free to improve our Facebook campaign.
We sell orgonite, art-like devices that absorb negative electromagnetic waves and help heal people with health conditions. We also are soon launching a little known powerful mineral supplement campaign (MMS - Master Mineral Supplement) to help people with cancer in return for donations if and only if it helps a lot. Our budget for that post is $100.
Let me know how we can, for free or little money, improve what we're doing. Any advice is appreciated. We're trying to do a lot of good for the community.
Thank you.
-
I just wanted to say that EGOL's and Fuel Travel's post are the most excellent responses I've ever received for our site.
Fuel Travel, we don't have many (maybe any?) competitors that are like us. We have competitors that compete with different aspects of our site (competitors for orgone products, competitors for shamanism, competitors for supplements) but no-one ties them together like us. How can we use this to our advantage, and what in the heck do we use for home page keyword - not that you can tell us but give us some clues on how to come up with them since we are so unique and almost too cutting edge in our field. There's not really a path set in Google and searchers for our site as a whole, just as pieces.
Please any more advice from anyone is also appreciated.
-
Hi there!
To build upon the first response, we definitely agree that your product / service is highly niche. Assuming you and the client have a solid understanding of your target audience, use Facebook's precise targeting to your advantage. You can get incredibly granular with who you target - interest based, behavior based, people who like other pages, and several different types of retargeting including email list uploads and website tracking. Since your page has a very small amount of likes to begin with, it would be best to try and grow your audience through "like" campaigns to a hyper specific audience that will appreciate and interact with your page content.
Additionally, we would recommend changing the format of your organic posts. There is obviously a bit of a learning curve with your products / services, so maybe try posting informational but interesting videos or blog articles that demonstrate how to use the products or the benefits of using them. Testimonials from users or other user generated content could work here as well. Test different formats to see what gains traction. From there, you could start dedicating more budget towards promoted posts or other campaign types.
We also noticed that the page itself isn't incredibly informative. Fill out the fields on the "about us" page to give your site more credit and authority. And, perhaps something more descriptive than "a site dedicated to the study of everything" - since that doesn't really tell users anything.
Finally, do you have any competitors? Identify your primary competition on the web and see what they are doing via social media and in general with their internet marketing efforts. This might give you some ideas on what works / doesn't work and could provide some insight into what the market is looking for.
Hope this helps!
-
I believe that you and your client have more information about this than anyone.
The combination of naked, shaman, EMF detectors, orgone accumulator pucks, hoes, freaky sex, etc. will strongly attract a certain type of customer and at the same time strongly limit the appeal of this business.
The average ecommerce guy isn't going to understand this business. For that reason, any specific advice that you get from him or from me will not be well-informed.
So, if your client has any history of success, I would suggest studying where that success springs from, and then model the Facebook movement after that. Or, identify similar businesses that appear to be successful and learn what seems to be working from them.
In short, I would find working models, try them, tinker with them, discover if any of them work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for Facebook's search bar?
Hey everyone! Had a quick question for ya'. Does anyone know if there are currently SEO tactics that are in place to help a company's Facebook page rank in their search bar? For example: When I search "Idaho Auctions" into the facebook search bar, there's a multitude of results - ranging from groups, to events, to businesses. How do these get ranked above each other?
Branding | | TaylorRHawkins1 -
How to get more Facebook likes
Hello, We're doing a $5/day like campaign with our cover photo on this Facebook page. What tips do you have in getting more likes, we're only getting like 2 a day. We need lots. Themes: Healing with alternative healing methodologies (orgonite - healing devices, MMS - a powerful supplement) Helping wolves Helping bees I know we're an interesting niche and hard to advise. Here's our site. What tips do you have, just for Facebook?
Branding | | BobGW0 -
Facebook page not appearing in search results
Could anyone give a reason as to why a facebook page wouldn't be appearing in search results? - I've setup numerous facebook Pages for businesses and they usually get indexed and start appearing in the SERPs for their respective name/brand name relatively quickly, but have a Page for a business (which has even been quite active recently) and it's nowhere to be seen in Google's results (not even on a search for the complete URL). Any thoughts appreciated, thanks. Greg
Branding | | GregDixson0 -
What is the best set-up on Facebook if you have a spanish speaking and english speaking audience?
Hunting around I don't see a simple answer as to the best way to treat a customer base that speaks 2 different languages. The ultimate goal is to build the most efficient, easy to manage solution where segmentation is minimal, ie: we don't have to add 2 lists of friends, if possible. There are a couple of options, 2 company pages (1 english, 1 spanish) 1 company page (english) + community page (spanish) - community pages look like the company can loose ownership however. 1 company page + group What is the best way to do this?
Branding | | landon_harlan0 -
How many FaceBook likes do I need to start making a difference?
Just started the social scene. We have a FaceBook page https://www.facebook.com/SMSPro.Safety.Management.System Only about a year old, and until two weeks ago, we had about 8-10 likes. Then I started working on getting likes (please like this page if you can). Question: How many Likes do I need for Google to start counting this as significant? Would also appreciate any comments on FaceBook page to help.
Branding | | manintights280 -
Social boxes on website - facebook comments feature
Hi everyone, does anyone know where i can install a comments box which when people see a post of page they can add a comment - which also goes to facebook? however i would like to preapprove this? I have seen this kind of thing on websites and wondered how it is done? im assuming it can help obtain more social noise? Any help much appreciated.
Branding | | pauledwards0 -
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it?
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it? My Facebook account has three business pages and the "base" user profile. I am trying to connect one of the business pages to a YouTube channel but each time I attempt to do this YouTube selects the "base" user profile and I cannot determine how to switch it to the correct business page. I attempted to connect while signed in "as the page" but it would not allow that. Thanks for any help!
Branding | | KentuckyOne0 -
Should we have customers like our URL or our Facebook brand page?
(Note: main question in bold) I know this post basically establishes that Facebook shares are not a strong cause of increased rankings. But what about likes? I've searched and read through the forum and YouMoz blog but haven't really found this question answered. We just redesigned our site and we're implementing sharing options in the booking and order completion processes - should we point the Facebook Like button to like our URL or our Facebook brand page (currently with 3,800+ likes)? Seems that a like of the URL would be more direct ranking value (what we're going for), but according to that same post mentioned above, Google doesn't crawl or index FB wall pages... so is all Facebook activity - shares, url likes, brand page likes - for naught? (at least for now, till Google starts using that info)
Branding | | DanielH0