How much should I pay for one hour of content creation work?
-
Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.
-
I really liked your answer this was super helpful. Thank you.
-
Thank you everyone for all the info. I deff gained a lot of insight.
-
Thank you for all the info and tips.
-
I'm a content creator/copywriter. When people ask me about writing some pages for their site, I quote anywhere from $50 to $75 per hour, or I give a flat fee that's based on that rate. A blog post might be $150 to $200, and a "money" page might be $250. I've been doing this for about six years.
I know some copywriters go up to $100/hour, which I would do if the piece involved reporting and/or a lot of research. But for a blog post or a smallish site, I wouldn't charge that much.
I hope this helps!
Susannah
-
Yep, I agree with both of these posts. I looked at the site on your profile and if that's the site you are thinking about hiring a writer for, I really don't see the need to pay that much for something like that unless you KNEW for a fact that it was going to be UBER compelling. In my experience, compelling content for local businesses is usually written by someone who is a) an expert in that industry and b) has an extremely unique voice. So unless this individual checks both of these boxes, I wouldn't pay anywhere near that personally.
-
I agree with Egol. If you are worth of being paid USD 180 per hour, then you don't need to sell your work, you can make money out of it easily.
In my past experience, I've seen people writing for USD 10 per hour, the quality is OK but you need to improve the text before posting. Anyway, as a content creator myself, this week I decided not to pay anymore for any content. Creating value is more important than quantity, even for SEO, as I have been noticing.
-
Take a look at the person's previous work. Does it get published, mentioned or linked to on extremely high quality websites - websites that everyone has heard of? Is it interesting, helpful, hilarious, provocative? Does it get shared? Does it rank? Is this person visible, known and respected throughout your industry? Does their writing generate a lot of immediate attention and traffic when it is published on their own website? How much would it be worth to you to have an article from this person on your website?
If their work is published on your website do you think your visitors will respond well to it and spontaneously share it with their tribes? If the answer to the above is "yes" then this person might not realize the value of their work and be crazy for selling it for $180 per hour.
My personal opinion is that many of the best authors don't sell their work. They publish much of it on their own website and give the rest away without charge to websites that are valuable for "getting their message out" or helping other people. Much of the quality content published on the moz blog fits this pattern.
(Personal opinion, I would not give a great author a wordcount. I would want then to write what is needed to do a great job.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Community Discussion: Can 10x content be short-form content?
In his (intentionally very short) post on Tuesday, Rand makes the case that long-form content isn't necessarily great content: "Rather than applying a tactic like long-form content universally or setting length as the bar (or even a metric) for greatness, we instead match our content to our audience's needs and our business/personal goals. 700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you." I think this is something we all struggle with as online marketers, in one way or another. As someone who casually consumes online content on a regular basis, this also resonates with me on a personal level. I'm curious, what are your hesitations with focusing on shorter-form content that packs a wallop, and what excites you about it? Can you think of any examples of content you've come across that you consider 10x short-form content?
Content Development | | Christy-Correll7 -
Product descriptions, when do they become classed as duplicate content, how different do they have to be?
I look after 3 sites which have a lot of crossover on products. We have 1000s of products and I've made it a requirement that we give each it's on description on each of the sites. This sounds like the right thing to but it's very hard for our content writers to write three different versions descriptions, especially when we have variations on the products so potentially writing unique product descriptions for 4-5 very similar products on three separate sites. We've worked very hard to create unique content deep through the site on all categories, subcategories and tag combinations and along with the other SEO work we've done over the last couple of years is producing great results. My question is now far do we have to go? I'm busy writing some product descriptions for a 3rd party site for some of our products, the easy thing to do is just copy and paste but I want Google to see the descriptions as unique. Whilst all SEO advice will say 'write unique descriptions' from a practical point of view this isn't especially useful as there doesn't really seem to be much guidance on how different they need to be. I gather we can't just move around the paragraphs or jumble up sentences a bit but it is easier to work from a description and change it than it is to start from a blank slate (our products range form being very interesting and unique, to quite everyday so sometimes tough to create varied unique content for). Does anyone know of any guidance or evidence of just how clever the Google algorithm is and how close content has to be before it becomes classed as the same or similar? Thanks Pete
Content Development | | PeterLeatherland0 -
Where to outsource product pages contents?
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language) Can anyone suggest where to find a good product content writer?
Content Development | | ringochan0 -
Get duplicate content error in seomoz even after fixed canonical
http://www.webworld.no - We have been getting error Page Duplicate Content Errors. But we have fixed the canonical. Actually, we have list of portfolio and detailed page for each portfolio But We get error all portfolio pages are having duplicate content. But, i made canonical tag to direct to root page. Please help me to overcome this. Also, i see duplicae webworld.no & www.webworld.no. is there anything i need to fix in redirection? in server?
Content Development | | Webworld_Norway0 -
Is framed content on another domain duplicate content?
I've read a number of articles and am getting opposing answers. I've been checking pages of Photo.net in copyscape for duplicate content. I'm finding a number of domains have the site iframed onto them. I was wondering why copyscape could read the content if the search engines supposedly didn't crawl iframes. Copyscape said Google can read the content. I just want to know if these sites need to remove the iframe (is it hurting Photo.net)? Thanks. Examples: http://www.copyscape.com/?q=http%3A%2F%2Fphoto.net%2Freviews%2F
Content Development | | cakelady0 -
Can I share share my content with other sites either as a individual post or RSS or will I be encourage duplicate content on the web and upset Google
Hi, I have a new site http://www.homeforbusiness.co.uk. I want to encourage traffic to the site by sharing some of my content with other related websites which have a higher PR ranking and traffic for a link to my site. Is this going to upset Google re-duplicate content and devalue my site and stop any organic rankings in the future? Equally some high PR sites which have a good synergy with mine such as http://thewomensbusinessclubs.com/ allow me to add my RSS feed with their blog network. Is this a good thing to do or not for the same reasons as above? Or can I only do the above my creating fresh content? Thanks, Elizabeth Conley
Content Development | | econley0 -
Emailing content to posterous
Posterous is setup to syndicate my content to my personal WP blog. After reading information on SEOmoz, I realize that Duplicate Content is not a good thing. Should I stop this process? Note: The way it works is I email a post to posterous and it posts it there and on my WP Blog and create a FB post and a Tweet.
Content Development | | CMCD0