Schema markup concerning category pages on an ecommerce site
-
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product
The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
-
Here's what I came up with: Validator Result.
Note that there's no guarantee this will pass muster with Google since they've said that the Product schema is for use on "a product page that describes a single product"
Here's an official response.
-
Are there any official decisions? I'm also considering adding schema markup to category pages. After running a competitor analysis I noticed this is something that I nor my competitor have in practice. So, I figured this will help my ranking for category pages. However, our product lists are frequently updated. So, would it be best if I went with https://schema.org/ItemPage, and if I went with https://schema.org/Product would I have to update the schema when there are changes in the product list.
-
Which did you end up going with?
-
The load time is not an issue really since it is just text data and only about 20 products. We have a nifty setup actually, we use Algolia to display the products on the category page, we are just making a double call to Algolia before the page render and taking their json array and modifying it into what is needed.
If you run this page through the Structured data testing tool, https://www.ebay.com/b/Fine-Jewelry/4196/bn_2408477 this is what one of us is proposing. See how the tool does not break each into a product node.
At the other time this is a page that the other is proposing, https://www.apple.com/shop/mac/mac-accessories It breaks the products into nodes. (albeit there are errors that can be fixed with the pricing)
I think this better illustrates the issue.
-
Logan when I grow up I want to be like you... jejeje is a joke but as, I see you are very active member of the community and always your answers are clear and concise.
Good for you
-
Hi there,
I haven't heard of using product markup on category pages until reading your question. It's a good idea and while researching I came across this other thread from a couple years ago: https://moz.com/community/q/google-rich-snippets-in-e-commerce-category-pages
My main concern is that most ecomm category pages have a lot of products showing by default, and if you've got a snippet of JSON+LD for each of those, you're going to hurt your page speeds. Just something to be mindful of and monitor if you do decide to go this route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
May integrating my main category page in the index page improve my ranking of main category keyword?
90% of our sales are made with products in one of our product categories.
Intermediate & Advanced SEO | | lcourse
A search for main category keyword returns our root domain index page in google, not the category page.
I was wondering whether integrating the complete main category directly in the index page of the root domain and this way including much more relevant content for this main category keyword may have a positive impact on our google ranking for the main category keyword. Any thoughts?1 -
Is it possible to have organization markup schema for sub domain ? and how should it look like ?
Can we have organization markup schema for subdomain ? For example if my main domain is xyz.com and subdomain is sub.xyz.com If i plan to have organization markup schema for subdomain how should it look like ? Should the markup schema must have main domain url or sub domain url in markup schema ? Should it be like this ?
Intermediate & Advanced SEO | | NortonSupportSEO0 -
WordPress – parent category "blog" instead of regular "post page"?
In WordPress you normally show you blog posts on: Your home page. Your "posts page" (configurable in the Reading Settings) I want to do neither and have a third option instead: Assign a parent category called "blog" for all posts, and show the latest posts on that category's archive page. For the readers, the experience will be 100% the same as a regular "posts page". The UI, permalinks, and breadcrumbs will be 100% the same. But, I have heard that the "posts page" is important for Google for indexing and understanding your blog. So is is smarter SEO-wise to use a "posts page" instead of a parent category named "blog"? What negative effects might there be, if I have no "posts page" and just use the parent category "blog" instead?
Intermediate & Advanced SEO | | NikolasB0 -
Scaling with schema markup
Right now, the only way I know to do schema markup is through hard coding the designated area where the information is located on the site. I'm thinking about developing an option in a WYSIWYG that allows for basic schema implementation to make it easier for multiple users of experience levels. Does anyone have any examples, tools, or tips for making schema scalable? I want to do a good job with this, but the site I am working on has thousands of pages and multiple "owners."
Intermediate & Advanced SEO | | Becky_Converge0 -
Schema markup for video playlists?
We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?
Intermediate & Advanced SEO | | nicole.healthline0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0 -
Could adding canonical tags to large Ecommerce site ever hurt rankings? Temporarily?
We have a really large site we're working on who's product pages rank well for the most part but also have multiple products listed in different categories with different URL's. I'm assuming there's no downside to adding canonical tags to these right? Its peak season so I don't want to do anything that could, even temporarily, bring down their rankings. Thanks!
Intermediate & Advanced SEO | | iAnalyst.com0 -
Key page of site not ranking at all
Our site has the largest selection of dog clothes on the Internet. We're been (every so slowly) creeping up in the rankings for the "dog clothes" term, but for some reason only rank for our home page. Even though the home page (and every page on the domain) has links pointing to our specific Dog Clothes page, that page doesn't even rank anywhere when searching Google with "dog clothes site:baxterboo.com". http://www.google.com/webhp?source=hp&q=dog+clothes+site:baxterboo.com&#sclient=psy&hl=en&site=webhp&source=hp&q=dog+clothes+site:baxterboo.com&btnG=Google+Search&aq=f&aqi=&aql=&oq=dog+clothes+site:baxterboo.com&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=f4efcaa1b8c328f Pages 2+ of product results from that page rank, but not the base page. It's not excluded in robots.txt, All on site links to that page use the same URL. That page is loaded with more text that includes the keywords. I don't believe there's duplicated content. What am I missing? Has the page somehow been penalized?
Intermediate & Advanced SEO | | BBPets0