Will amp be effective in 2022?
-
Will AMP be effective in 2022? I am thinking of using AMP on my website since Core Web Vitals has become a ranking factor. For mobile devices, I guess AMP would be a good option to align with the Core Web Vital update.
-
AMP will remain a good template and model for making fast web pages. The downside is that it's restrictive, and in principle there's nothing stopping you from making non-AMP pages just as fast. Similarly, it is possible to make AMP pages that do not pass Google's Core Web Vitals thresholds with flying colours, although probably less likely than otherwise.
What's changed recently is that AMP no longer guarantees any special treatment from Google in search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Small startup Marketing leader - What are 3 actionable reports I can review daily
Hi all - I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work. I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels. What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.
Digital Marketing | | AndrewAeqium0 -
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
Clever Way To Increase Organic Search Traffic To News/Magazine Websites
Hi fellow Mozzers... I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News. I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page? They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages. Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz Best wishes. Many thanks for any replies in advance 🙂 Lee.
SEO Tactics | | Webpresence0 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Should We Wait To Launch a Redesigned Site After Google's Core Web Vitals & Page Experience Algo Update
We are redesigning our WordPress site (over 1300 posts and pages) and are on schedule to launch in May of 2021. Should we wait for after Google's Core Web Vitals & Page Experience algorithm update?
On-Page Optimization | | opiates0 -
What do You Think the Biggest Search Trends will Be in 2020?
Just interested to hear everyone's thoughts. Personally I think that, even though voice search is already pretty big - it's about to get much, much larger and this may even entirely change the infrastructure of the web. What are your thoughts for changes in search 2020?
Algorithm Updates | | effectdigital2 -
Bing & Yahoo Traffic
Traffic to my three sites from Bing and Yahoo has been declining over the past year. Meanwhile traffic from Google has been increasing. A year ago Bing and Yahoo brought in 34% of my traffic. Now it's only 19%. What can I do to optimise specifically for Bing/Yahoo? I have Webmaster tools. Or could it be that my customers (largely aged 60+) are moving over to Google? Thanks
Algorithm Updates | | WTH0 -
Domain Authority Keeps Dropping & FRED
Hi Moz! I've seen a big drop in Domain Authority 31 > 22 recently. I need a plan of what to sort out first, here are the points I know we need to improve: Page Speed Quality content - guides, blogs, videos Better UX experience to improve page engagement Backlinks - quality earned links & improvement of presence on social media This is our site http://www.key.co.uk/en/key/ I am the only SEO, with a small content team - who only really work on adding new products to the site. Our dev team are in France and we can be restricted by them. But I'm worried & I need a plan of what to tackle first to help improve this. We also saw keywords drop out in March - I'm assuming after Fred, some keywords aren't ones I would worry about, but then some are - for example - http://www.key.co.uk/en/key/dollies-load-movers-door-skates this page ranked at position 6 for Dollies - now dropped out altogether. Any ideas are welcome - help 🙂
Algorithm Updates | | BeckyKey2