Optimizing shop content for desktop and mobile users
-
When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose.
When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient.
I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this:
-
Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)?
-
Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs?
-
If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products?
Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post?
Many thanks for any advice offered.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over Optimised Magento Pages
We are working on a clients Magento site and we've added new copy which has a decent keyword density which is in line with best practice. When we run it through Moz we are getting a Key Word Stuffing alert saying the page has 27 keywords, where we can only see about 11. This is the page https://www.greatbeanbags.com/bean-bag-cushions The client is pushing back saying the page must have already been optimised before as our new copy has triggered the stuffing alert. But my guess is the page was already stuffed but buy some Magento code we can't see. Any ideas? #magento #Keyworddensity
Content Development | | Marketing_Optimist0 -
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
Duplicate content because of member only restrictions on a forum.
Our website's Community Forum links to the membership profile pages, which by default are blocked for non-members. https://www.foodbloggerpro.com/community/ https://www.foodbloggerpro.com/community/member/1301/ We're getting warnings in Moz for duplicate content (and errors) on these member profile pages. Any ideas for how we can creatively solve this problem? Should we redirect those pages or just beef them up with more content? Just ignore it and assume that search spiders will be smart enough to figure it out? See attached video for further explanation. Community_Area.mp4
On-Page Optimization | | Bjork0 -
SEO Content Revolution Question
I was wondering if articles written about questions people are asking will help my website rank better. For example let's say I wrote an article answering the query, "What Hair Dye Does Angela Merkel Use?" or, "Is Hillary Clinton Thinking of Running for President," and they rank well on google, and in turn they get viewed a lot by searchers because it answers their queries. Would this help my website as whole start ranking better? Thanks!
On-Page Optimization | | OOMDODigital0 -
Similar content multiple pages
I have run in to a situation on an e-commerce store where products from a certain manufacturer require a fairly large chunk of corporate information to be posted underneath the product description: I.E. Trademark information, etc. This information happens to be close to half the size of the product description information. Am I at risk of getting hit negatively for this portion of text duplicated across multiple products? I was considering putting a link to a separate informational page with this information but am not sure if it even matters? What are your recommendations brilliant SEO'erz?
On-Page Optimization | | wishmedia0 -
Content Update
Hello, If I update the existing content i.e.I added some content to the already existing indexed content in a post,how will it effect SEO wise? Venkee
On-Page Optimization | | Venkee0 -
Is content aggregation good SEO?
I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!
On-Page Optimization | | GOODSIR0 -
Optimizing for Neighbourhoods
Say I'm optimizing a website for a Veterinarian in North York, a neighborhood in Toronto. Is it important to use Toronto in the keywords/ keyword phrases? When people from within Toronto search for "North York Veterinarian" and "North York Dog Kennel" I want to be found. If I optimize a page for the keyphrases "North York Veterinarian" and "North York Dog Kennel" and only mention Toronto once in the footer with the office address will that be enough for Google to serve up these results in Toronto? Thanks,
On-Page Optimization | | OptioPublishing
Jason0