Unsolved Keyword Research for SWISS company
-
lets say I am currently doing research for Health: Therapeutic massages - alternative medicine but the research has to be conducted in German as it is for a Swiss website. I am currently filling in the matrix as provided by Moz Essentials course, would it be better to first research these semantic/funnel tops in english and then translate into german and finding keywords (+ creating the keyword lists) based upon the GERMAN language? What would anyone recommend?
-
@margitdanila123 If you're conducting research for a Swiss website on therapeutic massages and alternative medicine, it would be best to research semantic/funnel topics directly in German. This is because language use and search behavior vary depending on the culture and region. Therefore, exploring the issues in German would provide more accurate information on how your target audience in Switzerland searches for information on the topic.
Once you've identified the relevant topics and keywords in German, you can create keyword lists and optimize your content accordingly. It's essential to remember that translating English keywords into German may not always be the best approach, as word meanings and nuances can vary between languages. -
@margitdanila123 said in Keyword Research for SWISS company:
lets say I am currently doing research for Health: Therapeutic massages - alternative medicine but the research has to be conducted in German as it is for a Swiss website. I am currently filling in the matrix as provided by Moz Essentials course, would it be better to first research these semantic/funnel tops in english and then translate into german and finding keywords (+ creating the keyword lists) based upon the GERMAN language? What would anyone recommend?
If you are conducting research for a Swiss website on the topic of therapeutic massages and need to do it in German, it is recommended that you first conduct your research in German. This is because the language used in search queries and the way people search for information can vary between languages and cultures.
Start by identifying the semantic and funnel topics related to your topic in German. Once you have identified these topics, you can begin creating a list of relevant keywords in German. It's important to ensure that the keywords you use are relevant to the German-speaking audience and accurately reflect their search behavior.
If you have already conducted research in English, it can still be helpful to look at the keywords you have identified and translate them into German. However, it's important to remember that the translation may not always accurately reflect the search behavior of German-speaking audiences.
In summary, it's best to conduct your research directly in German to ensure that your keyword research accurately reflects the search behavior of your target audience.
I hope this will help.
"ibnesharif"
Writer & Founder at:
www.ibnesharif.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection of 100 domain to Main domain affects SEO?
Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!
Intermediate & Advanced SEO | | anagentile0 -
Unsolved Zero keyword Ranking for US
I did keyword research on Keyword explorer, its KD was very low but search volume was very high still my impression and clicks not getting.. what's the issue?
Keyword Explorer | | muqadaserozgaar0 -
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Unsolved Keyword Difficulty country wise
Good Day,
Keyword Explorer | | ui89
Is there any way we can check KD country-wise? and sometime Moz KD does not match with Ahref KD. What's the reason How to connect Vizio TV to Wifi Its KD is low on Moz and High on Ahref. Please help0 -
Unsolved Favorite Citation Building / Submission Services
Besides Moz.com/local and yext.com what other services do you guys use to fix duplicates and create more citations for clientele? I have a recent domain 301 and i cant seem to update some old brand listings for a campaign. I do also use bright local.
Moz Local | | waqid0 -
Unsolved Why is Moz taking so long to load keywords?
Today I noticed that the system is taking forever to load keywords. I keep testing it and it just buffers and says loading but nothing happens. Waiting for more than 10 minutes. Nothing happens.
Keyword Explorer | | Healthywriter7762 -
Unsolved Building a report that provides all ranking keywords to specific pages on my website
I'd like to build a report that provides me all of the ranking keywords (tracked and un-tracked) for about 100 specific webpages on the rockhurst.edu site. I can pull the keywords from Keyword Explorer using the exact page url, but I don't want to have to do that individually for all 100 or so pages.
Keyword Explorer | | Dave_Hunt0 -
Breadcrumbs and multiple parent categories on Shopify site - what's the answer?
Hi Mozzers... I'm working on a Shopify site - it is polyhierarchical with multiple parent categories for each product. Not uncommon with Shopify because of issues with faceted nav on that platform. The problem is that defining ONE breadcrumb trail back to the homepage, it works against UX, as people will be wanting to go back to the previous search results, primarily, to revisit the parent category specific search (this is an ecommerce site with a huge number of products). So heaven knows what to do. I could do: (1) Home / Product to avoid the issue. Not very good for UX though as where is the previous category page (where more than likely a product search was carried out). (2) Home / Specific Previous Search Page - Parent Category / Product (if that is possible without upsetting SEO performance - I don't think it is - but any advice is welcome) (3) or I could define one specific path and also include: Return to Previous Page / Search as a separate clickback link outside of but adjacent to the breadcrumb trail (I think Macy's used to do that): https://baymard.com/blog/ecommerce-breadcrumbs The problem with defining a specific path is it flys in the face of UX in the context of this site! Although of course defining one path seems to be best practice for SEO. Any help would be gratefully received! Thanks a million, Luke
Intermediate & Advanced SEO | | LukeRow0