Alternate Spelling of Brand
-
Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"?
Search Console (last 28 days)
- "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position
- "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position
Note: our domain is thequeenslace.com and I use a redirect from queenslace.com.
Thanks,
Patrick -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help in diagnosing what I may be doing wrong
I have a site that has been having problems ranking. Initially, spam rate was at 18%. I have since changed the URL and forwarded to the original so now the spam rate is under 5%. Phone calls started picking back up very slowly but then by August 2024 things came to a screeching halt. Phone has been dead and very little business has been written. I did notice on the robots.txt file it had this: User-agent: *
Technical SEO | | SOM24
Disallow: /
User-agent: Googlebot
Disallow:
User-agent: bingbot
Disallow: /no-bing-crawl/
Disallow: wp-admin and now I have since changed it to this:
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php Sitemap: https://urlishere.com/sitemap_index.xml My question is what else do I need to do to get this site to start ranking again? We are blogging once a month, writing press releases once a month, updating the social media a few times a week. I feel like maybe there is something on the backend that needs to be done to get this site back to ranking. I am using SEO by Yoast and I have filled in the title and meta description fields for all pages. There is a spot in Yoast where I can validate the site with Google, Bing, etc. I'm trying to figure out how to do that. I do see in the site's Google Webmaster Tools there are several pages not indexing. Any ideas on what else I can do to get this site to start ranking again? Thank you.0 -
Solved how to do seo audit
hello . i am a user that runs parsp website . i really need to know how to run a site audit to keep my job clean and my site works well ! i need help and i am a newbie in this job . thanks moz !
Moz Tools | | valigholami13862 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Top domain(s) not at all showing up for branded keywords
Hey guys! Hope you're all doing well. I need your smart brains for a problem the company I work for is currently facing in the realm of SEO. They wanted to hire someone to find the problem, but I thought I would reach out to you guys, first, to at least try and narrow down the long list of things we could look at/investigate. I put the info (briefly) on 3 slides, and would really appreciate any and all insights you can offer me: https://docs.google.com/presentation/d/12d0YH7BNdCIpJ86d95uBOtOWphWQ3NB1kwDYeOzIt-U/edit#slide=id.g19145c9fa5_0_0 Thank you in advance!
Technical SEO | | michelledemaree0 -
What are some best practices for optimizing alternate versions of a brand name?
What are the best methods for ensuring that the correct spelling/formatting of a brand name rank in the SERP when an alternate formatting/spelling of the brand name is searched. Take for example the brand name (made up for example purposes), "SuperFry". Many customers search using the term "Super Fry" (with a space). To make things worse, not only does Google not return the brand name SuperFry, but it also auto corrects to another brand name "Super-Fri". Is there a common best practice to ensure the customer finds the intended brand name when they simply add a space in the search term? I assume a quick fix would be to create an ad words campaign for the alternate spellings/formatting. What about an organic solution? Perhaps we could create a special page talking about the alternate ways to spell the brand name? Would this solution send mixed signals to Google and potential hurt the over all rankings? Thanks much for any advice!
Technical SEO | | Vspeed0 -
Updating Domain Yearly for Branding Purposes?
We host an event every year which updates it's branding to include the year (Ex. Acme 2013, Acme 2014, etc.). We used to use the branded domains (acme2012.com) to redirect to the event microsite on off of our main content site (ex. acme2012.acme.com). Just this year our event managers decided host the event on it's own domain, separating it from the content site. So it is now acme2013.com. Their strategy is to update the domain every year to include the current year, so next year the domain would be acme2014.com. I understand the use of the domain for marketing purposes but I feel like it could be hurting our SEO by doing this. Should we revert to our original strategy or is this okay with the proper setup? I should note that because this is an event promotion site, the site template and content updates every year.
Technical SEO | | accessintel0 -
Will combining multiple websites/brands into one Wordpress Multisite Installation hurt SEO?
My company currently operates four websites, independently of each other, a corporate website and three separate store brands. innovativemattresssolutions.com - corporate website mattressking.net sleepoutfitters.com mattresswarehouse.com All of our stores have the same branding, same TV spots, same print ads, etc across the company, we just swap out logos on all marketing pieces. It is proving nearly impossible for us to maintain four separate websites, currently on three different platforms. all four are hosted separately as of now. We would like to combine all four websites to one Wordpress Multisite installation so we can manage the pages from one place, using the same theme and even content in many places because all brands share the same info, policies, products, etc. We would set up wordpress multi using subfolders for installation and point the URL directly to resolve to the appropriate subfolder. The only site that would crosslink to the others would be the corporate website. Is this a bad idea for SEO? What other options would we have? Should we keep the corporate site on its own installation, but put the other three brands on a multisite install? Would duplicating content on the three brand pages be an issue? Less of an issue if they were not on multisite? Any insight is much appreciated.
Technical SEO | | Karrie_Beth0