Location in keyword terms
-
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name?
Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results?
Title Tag:
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth WhiteningH1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whiteningkeywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whiteningetc...
It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly.
Any suggestions?
Thanks in advance,
Jason -
Thanks for the great responses - you've been a huge help.
Jason
-
In my experiences with on page optimizations never choose more than 1-2 keywords to target on a page. You should have one short tail and one long tail keyword at most. For instance, your homepage should be targeted to "Boston Cosmetic Dentist," after that you shouldn't have it focused on any other pages for risk of keyword cannibalization. Then for your teeth whitening page. Have your short tail keyword be "Teeth Whitening" and your long tail be "Boston Teeth Whitening."
It is important to cater your website to the user not the search engine. Simply adding dentist three times in your title and h1 tag will do no more for you thank listing it once in your title and h1.
Good luck!
-
For terms about the same topic, as you just wrote in your A/B example, I would utilize one page. That is, one page for "Dental Implants." The reason being, your content is going to be relevant for terms regarding the same topic, and your link profile will be built with many variations of the term (Dental Implants in Boston, Boston Dentists who do Implants, etc.)
Back to your original question though, you will want a seperate page for each individual procedure.
yourwebsite.com/boston-teeth-whitening
yourwebsite.com/boston-dental-implants
I would just make sure to use the keyword phrase with the most traffic in your url (depending on overall length of url). The benefit seems to be getting smaller as time goes on, but that's what people are looking for when they search.
-
Hi Justin, I think this is similar to the approach I'm taking with unique pages for each "theme". I'm wondering how to handle the different ways the words in a keyword term can be ordered and if unique pages should be created for each variation? For example how would you handle a page on Dental Implants?
Page theme: Dental Implants Boston keyword term a) Boston Dental Implants
keyword term b) Dental Implants in Boston -
How far would you take this? Would you create a different page for each Location keyword term?
For example, say I have a page about just Teeth Whitening that I want to optimize for "Boston Teeth Whitening" and "Teeth Whitening in Boston". Would you split this into 2 pages (1 for each keyword phrase), or try and optimize the page for both phrases?
-
Just me being outside the box, but why generalize your pages with all the terms, instead of making certain pages devoted to certain search terms so that you do not have to worry about awkward content placement and Keyword atrophy on your page. IE Keyword string A correlates to page A with subsidiary phrases that promote Keyword String A, so that you make sure you get all the aspects of the Boston Dental field. Just my thoughts on the matter.
-
Does one page need to do all the work or can you create 2 pages. When you optimize a single page for multiple keyword phrases the pages tend to become more like SEO gibberish than useful content to the user and it becomes difficult to keep the keyword repetition to a reasonable level. Separating them will also make it easier to write your titles and h1s.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Grade F page on Moz positions No 1 on Google Keywords not contained
Hi I am trying to understand why a page list in position 1 on Google despite the fact it does not include the search terms anywhere in the page source. One of our sites has been in that position for years has great content and links for the key word terms so how can the other page overtake it and all of the other keywords without so much as a sniff of the keyword in the URL, Meta, content or images. It grades F on Moz! How can I discover the technique that has been used. This really is black art stuff or do Google accept payment from major corporations to list their pages irrespective of content?
On-Page Optimization | | Eff-Commerce0 -
Keyword Saturation
Hi guys, A run a niche price comparison website and the keywords I'm targeting are the product names themselves. I recall Moz recommended that using the keyword too many times on site was not a good thing. Typically, I would have a unique description for the products and the list of merchants, prices, links to thier site and thier product names. This resulted in my keyword appearing many times on site, in slightly different forms (the product names were taken from the merchants feed) I no longer see this warning in the recomended and I believe it is more transparent for my visitors if they see the merchants website name on my site. Is it safe to put them back on my site? Mark
On-Page Optimization | | MrPenguin0 -
How Does Google Webmaster Tools Come Up with Content Keywords?
When I look at Google Webmaster Tools, in the Content Keywords report there are a couple of ones that are suspect - "prescription", "medications", and "viagra" which are completely unrelated to the content of the site. When I click on the content keyword, and search the source code for those pages, I don't see those words in the source code. Can someone please help me figure out why Google thinks that these keywords are associated with these pages, and how to correct it?
On-Page Optimization | | bernardablola0 -
Keyword canibalization
Hi, I'm ranking for 'bodybuilding schema' with two separate pages (see attachment). Is this a problem? I heard that's it's better to only have one page ranking per keyword. If so, how do I prevent this? Thanks! Jasper MhcOI
On-Page Optimization | | Japking0 -
Need YouTube Tips for ranking videos using keywords
Hi, I'm working on building explination videos to had to our site. The video will be publish on a new YouTube channel I will create and the YouTube file ad to web site. How and Where to use keyword on YouTube to rank well? Is there some tips I should know to bring traffic to site using YouTube? Can anybody give some tips? Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
301 redirect and then keywords in URL
Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?
On-Page Optimization | | BobGW0 -
Strange Keywords Google Webmaster Tools
Hey, I have a website about "coffee machines". Since a few months I added a vBulletin forum with vbSEO installed. The keywords Google found before I added the forum where highly related to the topic of my website (e.g. "coffee", "machine" etc), which I checked through the webmaster tools. However, I recently checked again and noticed that Google finds mostly keywords like "post", "forum", "thread", "share" etc. with high significance. Those "keywords" only appear on the forum. Now I'm a bit worried since Google states "These should reflect the subject matter of your site." Any advice how to solve that issue? Thanks!
On-Page Optimization | | netminds0