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Read this: http://searchengineland.com/interview-google-search-quality-rater-108702
It what Google Quality raters look for in websites. I don't think it'll have an effect all all. You're not changing the URLS or the content. You're just changing the NAV and the look and feel. Build to convert more visitors. Have money prepared for an Adwords campaign in case your rankings go down.
James, I had to read your question twice. Your client has a subdomain like joe.company.com and you want to redirect to joesmith.company.com?
Don't waste your time. Build quality links and watch the rankings go up. If creating a subdomain had the effect of having an exact match boost from Google, all of us here on SEOmoz would have created spammy sites. SEOmoz will not rank for SEO Tools by creating a subdomain seotools.seomoz.org
Are you asking that you need advice on how to fix your URLs? You have two domains in that link. I have never seen that before. You may need a programmer to fix it.
ABSOLUTELY NO SEO effect except if you Googling somone. If you are talking about using it as link building, it wouldn't have an effect. Everything Google does is a no follow.
You should watch this WBF of Rand talking about G+. http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
I would focus on marketing my website to increase its rankings because that is where I make my money. All this social media talk...... that doesn't make me money. It doesn't pay my bills. Yes it makes a little money, but I make more money from mobile search. You only have so much time in the day.
Ask yourself these questions: Is Facebook, Twitter, or G+ going to pay your bills?
None of those 3 are going to pay my bills the way SEO and Google Adwords do. Sh*t, my Adcenter campaigns make me more money than FB, Twittier and G+ combined.
FOCUS ON WHAT WILL MAKE YOU MONEY.
Rusty! I am glad you are honest about your budget. Here is my honest opinion about why I chose SEOmoz when I did.
Before looking for SEO tool, I didn't know what was working. All I knew at the time was that I was growing my SEO. I really didn't know how to keep track of it. One day I felt that I needed SEO Tools to keep track of my SEO campaigns. I knew Google Analytics was not the answer. So I turned to Aaron Wall's SEObook and I was a subscriber there. After several months I outgrew that community "learning" about SEO. Needless to say, I canceled my monthly subscription there. I had looked at SEOmoz, but I didn't join because I wasn't ready. I thought I was, but my income was too low and I didn't need to add another bill.
There came a point when I really felt that I needed SEO tools, not crappy free ones. I needed a dashboard to tell me what my campaigns were doing AND how I was doing against my competitors. ALSO, I used SEOmoz's ranking reports to land a client. I told them we can "see" if your site is growing or shrinking.
You may be too early in your SEO career to justify the monthly subscription. I would suggest to find someone to split the cost with. You make the payment and have 3 of the 5 campaigns. Also $100/mo can be large for someone. If it was a one-time deal, no biggie. But if a man needs to put food on the table for his wife and children, he shouldn't sign up. If you feel you are redlining your finances, don't sign up. "IF" you do sign up, you better use it as a SOLID excuse to go land some real clients.
I think you may be mistaken about something or unfamiliar. You cannot set campaigns in Google Analytics. All GA does is record what your campaigns are doing on your website or other people's websites. It's not like Google Adwords where you can start a campaign. The only place I know of where to look at campaign is under Traffic Sources > Campaigns.
Can you take a snap shot of what you are talking about?
"It often takes a full 8 hour day or more to write a top quality article. "
Funny you say that. I spent 10 hours today writing one page of kick ass highly relevant content. But I could have written 8 blog posts today with that time. NOPE, I know better. I have Universities link to my content.
Ahhh Joanna! I think you opened a can of worms! LOL
Now I'm confused. Are you saying that SEOmoz has a "Referral Program" and an "Affiliate Program"?
http://www.seomoz.org/dp/seomoz-pro-affiliate-program ($25 whether they join or not)
http://www.seomoz.org/users/referrals ($100 credit past 30 days)
Unless SEOMOZ really wants me to refer a personal friend (I don't have any friends) shouldn't the "referral" and "affiliate" program be the same program?
I am going to send referrals to SEOMOZ and I want to put a badge on my site with my referral link from this page: http://www.seomoz.org/users/referrals
Can you make some banners where we can just select an image src with a call to action like "FREE SEO Tools" and "Free 30 Day Trail"? Currently the only badges I see say something wack like "I Love SEOMOZ" http://www.seomoz.org/dp/badges I need something that converts higher than "I love SEOmoz".
Love yah guys!
PPPFFfffff! What? So my FB "Likes" = Regular Likes, Shares, & Comments. Okay, this is making more sense. Those numbers are a little closer.
On my home page, I have 145 "Likes" (FB defined "likes"). OSE shows 51 Shares + 81 Likes = 140. I know for sure I have than 5 comments though. But it's fine. I'm not counting comments. Besides, I have Facebook Comments as well as my Wall comments.
Hmmm, looks like someone fixed my FB re-authorization problem. hehe
THANKS JENN! Keep Rockin it!
That Social Tab gives me problems when I try to "Add the Facebook Page". I am reauthorizing it now for the 5th time. I just checked OSE and my FB Likes increased by one. So it's basically the same thing. Thanks Jenn for checking into this for me as well as for all Mozzers.
On my homepage http://www.shipoverseas.com, I have 142 FB Likes, 9 Tweets, 3 +1s. In OSE it shows, FB Likes 86, Tweets 4, and 3 +1s.
Does anyone know why there is a discrepancy? I am using AddThis.
At Mozcon one of the speakers (Martin McDonald) pointed 3 million links to my site. Nothing happened. It was as if Google already knew about his sites. But the good thing is that my rankings were not affected good or bad. Sounds like you just paid for links. Don't let G know about that. If it's a legit site, keep it. If it's a porn site or something similar, I would think about getting rid it. If it's a strong website, keep it. Only you can make that call.
If you are using a 3rd party social media company like ShareThis or AddThis, it should be a little inaccurate. I know what you are talking about because I have a few hundred FB Likes on my site, but SEOmoz shows different. I think it gets it's information from facebook's Open Graph.
I don't totally understand your question, but I'll give it a shot.
Go to the bottom of this page and click the Facebook button: http://www.shipoverseas.com/us/ship-car/latin-america/shipping-car-to-puerto-rico.html
That button is a "share" button. "You" are "sharing" that page on "your" facebook wall.
Now if you copy that URL and paste it on your wall, you are also "sharing" that URL.
Sharing is NOT the number of posts I make on the company's wall. That's kind of like tweeting on your own wall. Tweets on other peoples wall is counted, but you can't tweet yourself and have it count. So if I tweet a URL from your website, then you get a tweet in SEOmoz. If I share your url on my FB, you get a share. If I like your URL on Facebook. you get a like.
Mine always seem to match. But I depersonalize the URL. &pws=0
I use firefox AND I'm logged into my Google Account. I have always received great results from SEO moz. The only time I see messed up results is when there Google triggers local results for words like Laywer, Mechanic, City + keyword. In my neck of the woods, just the KW bail bonds triggers a local search. SEOmoz cannot track local results, only organic SERPS
You will see that in GWT. Go to GWT > Crawler Access > Remove URL. It'll de-index that 404.
I use GA more than ever now. To tell you the truth, I felt that I know a lot about internet marketing. Tips n Tricks no longer helped. Strategy was way more important. So I needed to come "full circle" in my internet marketing efforts. So now I can see most of my work's performance, whether good or poor, through advanced web analytics. The last thing left before I get my Market Motive Certification is passing the interview. I have to defend my Web Analytics Measurement Model in front of a panel (Avinash and John).
I had to make a custom dashboard for my website. I can email it to you so you can see my end result.
Sorry! That question was a little funny. I have never heard of the H1 tag in the footer. H stands for Header. Hey, if your guy is persistent, tell him that we would like to see a high ranking website with an H1 in the footer. NOT a good idea.
I learned this from Avinash. Look into MoongeMetrics. It will integrate with GA and you can track your offline conversions. The phone number will change depending on where the source. For instance, if you want you 800 # to show for organic search, the PHP script will populate the 800 # only for organic search. If you want area code 123 to show for local calls, then the PHP script will show the 123 phone number to people ONLY in that city. LEARN about this because it will answer a lot of your questions. Sorry I can't go into more detail. I have to go, but spend a couple hours studying it.
http://www.google.com/analytics/apps/results?category=Phone%20Call%20Tracking
http://www.youtube.com/watch?v=s2yndcPXUL8 (this is moongemetrics)
Hey, I noticed I took a BIG hit in Bing today as well. My ranking reports for Google and Yahoo are fine, but Bing looks like a LOT of red down arrows.
Hey Thomas! How you been? Here are my 3:
If I could write a 4th, it would be schema.org.
Cisco
Yeah, no worries! It won't affect your site. Imagine if it did, all our competitors would run a bot on each other to wipe everyone out.
Look at my footer: http://www.shipoverseas.com/
Like that.
It's 2011, not 2006. Google may think your site is outdated.
Google will display Google Place for any term "layer + city". I would create 10 locations within the Google Places Profile and get local citations to the website AND to the Google Places page.
There was an excellent presentation at Mozcon about this. You can view it http://www.seomoz.org/videos/turning-google-places-pain-into-gain, but you have to pay the $300.
Maybe this webinar will help: http://www.seomoz.org/webinars/content-for-local-sites-and-local-search
Normally I would only look at the PR of the page, not so much at the domain. The reason is some pages are much stronger than others. A PA 53 sounds like a good page to get a link from. I haven't followed up too much on link building strategies lately, but I think the PA is divided by the number of external links. In this case the link juice would be diminishing as more links are on the page.
I haven't done local seo in a while, but it used to take several weeks. You should watch this webinar to see if Rand can help you: http://www.seomoz.org/webinars/content-for-local-sites-and-local-search
OR watch the MozCon video: http://www.seomoz.org/videos/turning-google-places-pain-into-gain
Yeah, I have that on my site. Just embed the iFrame.
http://www.shipoverseas.com/us/ship-car/europe/shipping-car-to-germany.html
Please mark as good answer if I answered your question the correct way. Thanks
Use friendly URLs. Do NOT use underscores. They are looked at as characters, not spaces. Here is Matt Cutts: http://www.youtube.com/watch?v=Q3SFVfDIS5k
super SPAM! Protein, real estate, cell phones? They have nothing in common. Please read the beginners guide to SEO. This will help you with these sorts of questions: http://www.seomoz.org/beginners-guide-to-seo
Build anchor text for both! Try to diversify your anchor text so it doesn't look so artificial to Google. Learn about the JC Penny story and their link building strategies. They got busted by Google for obvious link building (perfect anchor text nearly 100% of the time). But to answer your question, most likely it's your anchor text.
Change your footer! 
COPYRIGHT DISEÑO WEB MEXICO, 2006. ALL RIGHTS LINKS AMIGOS
Hey Tyler! haven't seen you on SEOmoz in a while. Hope you are good!
Check to see if this would make sense for you. GWT > Site Configuration > URL Perameters. It says "Only use this feature if you feel confident about how parameters work for your site. Telling Googlebot to exclude URLs with certain parameters could result in large numbers of your pages disappearing from our index."
I agree! Also, if you are competing for keywords that have a lot of competition, you better have a large budget. As EGOL said in a response a while back, sometimes it's not about SEO, but about resources.
There are many schemas for products, but I don't see any for services. They have intangible offers, but it's still for selling a product. I contacted Schema.org an no response. Here is the schema: http://schema.org/Offer
So my question for someone who sells a service: What is the schema for a service like insurance, shipping, financial services?
Rel canonical it. That's what it was made for. Watch the master Matt Cutts' slideshow: http://www.mattcutts.com/blog/canonical-link-tag/
He writes the Google Algorithm.
It is probably like facebook comments where it's an iframe. Either that or Disqus is stripping out the code.
Please mark this as "Good Answer" so I get credit.
Watch the entire thing. Matt Cutts can answer your question better than anyone here. http://www.youtube.com/watch?v=r1lVPrYoBkA
Personally I would 301 BOTH old site to the new site. I would NOT daisy chain.
If you have mulitple clients like I do, get an Adwords MCC account. From there you can start your own profiles OR link to other Adwords Accounts.
You should use the highest converting keywords in your Adwords account. That's what you should do. If you haven't run any Adwords, spend $100+ and setup some conversion goals in GA. If you have money, do like I did and get certified by Avinash: http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=home&topic=WebAnalytics
Avinash is on the home page of SEOMOZ.
Just tell Google. Go to Google Webmaster Tools and submit a sitemap. Works for me everytime. 30 SEO directories? Sounds like you're a little new to SEO. Don't worry, Google will get around to indexing it.
You will learn way more detail here: http://support.google.com/adwords/certification/bin/static.py?hl=en&guide=23648&page=guide.cs
This is for the Google Advertising Professionals.