Prices Showing for products in SERPs - organic CTR reducing
-
Hi,
I've been looking at a clients site and Google is pulling the prices of the products (for some not all) and the pages that rank have started to have a lower organic CTR.
Does anyone know how I can control what prices show in the SERPs? There is no Schema on the site to display this and the price is not in the meta title or description - it's just appearing on some pages - it's not uniform across the site?
Any ideas?
Cheers
B
-
If you have a kickass price, SHOUT it in the <title>tag.</p></title>
-
Hi B,
Sounds like you have pages that get enough organic traffic that Google is pulling the price data, without schema markup, from the page content. If this info is clearly marked the google bot can pull it from content and associated with the search results. By adding schema you can take some control over this, but if the information you mark up with schema doesn't match what is on page it is a pointless exercise and will be ignored.
Out of curiosity has the conversion rate on these pages increased? I only ask because a reduction in CTR from organic search could indicate that you are getting more qualified traffic and a higher conversions rate would be an indicator. Basically having the price in the search results means there is no surprises for the potential customer when they click thru.
Posting the URL will help us troubleshot if you are comfortable with that.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I keep content-refreshment manageble for large site with facetted product categories?
Dear MOZ'ers,
On-Page Optimization | | Marketing-Omoda
i hope you can help me with the following issue: As a fashion e-commerce site we have a category structure by gender: , brand, product-category and colour. We sell over 250 brands in 50 categories. Off course, we don't sell products in every category for all brands but, in general, we sell 3 or 4 product categories for a brand. Next to this, we also have unique content for brand-product-gender (in fact this is the most common in our site-structure, since fashion is really a gender-based product.) We are planning to leave the site category as it is. we rank well for specific products like 'blue mens sneakers' My question is about copy, or more specific: to keep content-refreshment manageble. At the moment we have a small text at the top of the page and long form content on the bottom (very low below the fold, near the footer, only shown when the product-lister is) Because of seasonality in fashion, category text are regularly updated. As you can imagine, this is quit some work and pretty expensive. So now my question is: on which page level should you advice to have long form content, or distinctive content at all?
On the one hand I'm really sceptical about the value of the text at the bottom, on the other hand I am afraid that, should I decide to remove content from lower hierarchy pages, I might give the wrong signal to search engines: making my site from content rich content modest.0 -
Why do some Keywords collapse in SERPS?
I've been working my way up SERPS with some fairly uncompetitive keywords and have been comfortable with them in the 5-10 range. This week I have watch a number of them drop back to the mid 50s. Why?
On-Page Optimization | | Zippy-Bungle0 -
80% Drop in Organic Traffic
Hi I have a small private blog on wine which, on Monday of this last week, took an overnight tumble and lost all its first page rankings for wine terms. The blog used to be housed at blogspot but in October I moved to self hosted wordpress. The original site was: wine90.blogspot.com and this now has a redirect to wine90.com. I paid for a professional to port the site from blogger to wordpress and to set up a 301 redirect. Firstly, is there anything wrong with the move? Could I have lost my rankings for this reason? Secondly, I haven't added a new blog post in nearly 3 months, would this cause such a drop? Thirdly, I have noticed that the hosting (I host with the same man who ported the site from blogger) has been poor and the website has been down a couple of times on the rare occasions I checked it recently. I'm looking for some help, although this is not a money making site, its only a hobby that I add to when I have time, but it is a shame to have written 200 articles and now to face this slap from Google. There are no messages in WMT and I do not actively seek links so nothing dodgy there. Any ideas? When I asked the guy who is hosting it he told me that this week there has been a big SEO update but I haven't heard of it?
On-Page Optimization | | xoffie0 -
Setting Up Title Tags for Multipe Locations and Products
Hi There! So we operate a small offset postcard printing company in Houston. While we are based out of Houston, we market and work with a lot the larger cities around us. So for example Austin, Dallas, and San Antonio are nice sized markets for us. So my question is if i whats the most effective way to structure the title data to market to those areas. Lets take 4 X 6 Postcards at the moment the website loos like Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com Each page will have unique content for lets say from the Dallas 4 X 6 Postcard page
On-Page Optimization | | ChopperCharlie0 -
Related products
How many related products should maximum I have on the product pages?
On-Page Optimization | | BridalHotspot
I see a lot of conflicting answers on many blogs. Hope that someone can help me out!0 -
Duplicate products across numerous catalogues on an eCommerce site
We run a site that contains many catalogues aimed at different markets. Products can appear in one or more catalogues. The product copy etc will be on the whole similar maybe even identical across those catalogues. So I'm assuming these will be flagged as duplicates? If so is there a way to fix this other than completely re-writing the copy for each catalogue?
On-Page Optimization | | TTS_Group0 -
Best Layout for Product Page SEO
Hi I am looking to revamp my website and would like to know your views on the best product layout for SEO - in particular if it better to have tabulated content like play.com http://goo.gl/4xdqp or non tabulated content like Amazon. http://goo.gl/cojKj Are there any pros or cons to each approach? I believe tabulated looks better and is easier to navigate but do the engines see this as hidden text? I have been told this is an issue with expandable divs. Many thanks David
On-Page Optimization | | DavidLenehan0 -
Page title getting cut off in SERPS even though it's under 70 characters?
I re-wrote the page title of a home page for a site I'm working on and made sure it's under 70 characters (68 to be exact) to comply with best practices and make sure it doesn't get cut-off in the SERPS. It's still getting cut-off though and right when it gets to the brand/website name. Does a "-" have anything to do with it? Does that translate to an elipsis? Format: keywords - website/brand.com Can anybody tell me why this would be happening?
On-Page Optimization | | MichaelWeisbaum0
