Does sending ecom traffic away from a site impact rankings?
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I have a client that represents a few big brands but doesn't offer ecommerce capability onsite, they essentially send traffic to retailers and distributors that do sell their products online - they even point to an amazon store that they own.
My question is, if they did offer ecom and the conversions took place on their site, rather than direct traffic away from them, would this impact on their rankings at all?
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@algorhythm_jt
It's tough to tell you yes or no, but I can most likely say yes because tracking shipments is what Google does. In addition, Your client would provide them, I'm assuming, having not seen the site, more data on their products?They would probably receive more backlinks because they are the carrier and seller of the product. I would imagine the answer is yes it would increase the rankings on the website only if done correctly.
Let me know if that was helpful,
Tom
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