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Category: On-Page Optimization
Explore on-page optimization and its role in a larger SEO strategy.
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City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
| maghanlinchpinsales0 -
Updating Old Content at Scale - Any Danger from a Google Penalty/Spam Perspective?
We've read a lot about the power of updating old content (making it more relevant for today, finding other ways to add value to it) and republishing (Here I mean changing the publish date from the original publish date to today's date - not publishing on other sites). I'm wondering if there is any danger of doing this at scale (designating a few months out of the year where we don't publish brand-new content but instead focus on taking our old blog posts, updating them, and changing the publish date - ~15 posts/month). We have a huge archive of old posts we believe we can add value to and publish anew to benefit our community/organic traffic visitors. It seems like we could add a lot of value to readers by doing this, but I'm a little worried this might somehow be seen by Google as manipulative/spammy/something that could otherwise get us in trouble. Does anyone have experience doing this or have thoughts on whether this might somehow be dangerous to do? Thanks Moz community!
| paulz9990 -
A charset attribute on a meta element found after the first 1024 bytes.
Can anybody help me with this error please... Error: A charset attribute on a meta element found after the first 1024 bytes https://validator.w3.org/nu/?doc=https%3A%2F%2Fsocialmotors.uk%2F I have no idea how to find or fix this issue, i have spoke to my theme dev and they say it is not a problem with the theme, so i do not know were to turn now. As you will see in the link above there are a couple of errors, i do not know how to fix them either 😞 Any help would be greatly appreciated. Thanks
| Taylor170 -
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
| cinzia090 -
Duplicate H3, H4 or H5 Tags
I know that duplicate H1 and H2 tags are a red flag for Google, but does the same apply for H3, H4 and H5 tags? A lot of my products have the same H5 tags and I'm wondering whether or not that is pulling down my keyword rank.
| moon-boots0 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
| whiteonlySEO0 -
I have a site with jokes. What schema markup could I use?
My site is about jokes. I wonder what schema markup could I use to be more visible in the search results.
| MichaelJanik0 -
Best schema option for condos / condominiums?
Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness. There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas? https://schema.org/Residence https://schema.org/LodgingBusiness https://schema.org/ApartmentComplex or I could just stick with LocalBusiness. I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this? Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?
| donnieath0 -
Page Title versus H1 title
What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?
| amybethmegjo1
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