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Category: Image & Video Optimization

Explore how to optimize your website's images and videos for search.

  • jasef


    Hi All, we are producing product demonstration videos. One major aim with these videos is to help our rankings for these specific product pages and associated keywords... and to get rich snippets displayed on Google results pages against our listing. We have used schema.org markup in the product pages body code along with / next to the embed vimeo video code on the product page in order to hopefully get us rich snippet listing... we used schema.org markup as this seems to be the main current markup for rich snippets we have hosted the video via Vimeo Pro so that it is served quickly and not affected by speed of our hosting server or any possible bandwidth issues on our hosting server and ensure sthat the traffic comes to our site pages rather then Youtube or similar Vimeo Privacy settings for the video have been set so that we have not allowed it to be embed anywhere except for our own domain and the video is not displayed on Vimeo.com to ensure that the video is not duplicated anywhere else... so that this is unique content on our own site for maximum value for our domain We have used the "old code" from Vimeo Pro for embedding the video on our product page rather than the current iframe code as from what i understand Google cant follow very well and doesn't necessarily trust content displayed in iframes. Video and schema.org markup code used is on product page is: <div itemprop="<a class="attribute-value">video</a>" itemscope itemtype="<a class="attribute-value">http://schema.org/VideoObject</a>"> <p ><strong>Watch our <span itemprop="<a class="attribute-value">name</a>">Click 7 Lite Duo demonstrationspan>:strong>p> <meta itemprop="<a class="attribute-value">thumbnailURL</a>" content="<a class="attribute-value">http://www.3wisemonkeys.co.uk/img/products/nextbase-click-7-lite-duo-thumb.jpg</a>" /> <meta itemprop="<a class="attribute-value">duration</a>" content="<a class="attribute-value">T2M23S</a>" /> <span itemprop="<a class="attribute-value">description</a>">A product demonstration showing what's included in the box when you buy a Click 7 Lite Duospan>...:<br /> <p align="<a class="attribute-value">center</a>">&nbsp;p> <p align="<a class="attribute-value">center</a>"><object width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>"><param name="<a class="attribute-value">allowfullscreen</a>" value="<a class="attribute-value">true</a>" /><param name="<a class="attribute-value">allowscriptaccess</a>" value="<a class="attribute-value">always</a>" /><param name="<a class="attribute-value">movie</a>" value="<a class="attribute-value">http://vimeo.com/moogaloop.swf?clip_id=67392721&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0</a>" /><embed src="[http://vimeo.com/moogaloop.swf?clip_id=67392721&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0](view-source:http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0)" type="<a class="attribute-value">application/x-shockwave-flash</a>" allowfullscreen="<a class="attribute-value">true</a>" allowscriptaccess="<a class="attribute-value">always</a>" width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>">embed>object> p> div> Page this code is used on: http://www.3wisemonkeys.co.uk/proddet.jsp?id=2016&cat=1 Could anyone confirm whether the above seems to be what we need to do / should be doing to get the most value from these videos for helping our web site rank better with Google / search engine results pages as well as getting rich snippets displayed? Lastly does the above code seem correct and include all the necessaries for rich snippets? Thanks for any pointers.

    | jasef
    0
  • SSFCU


    Hi guys It is my understanding that for a successful local search campaign, you need accurate listings in, Axiom, Localeze and Infogroup (as well as Google, Bing and Yahoo of course). My company has 70 locations. Does anyone have any idea what the time commitment would be of this? And is it free to add these listings to these three places (went to their sites but still confused). Trying to determine if this is within my team's bandwidth and/or whether it's better to go through a reasonably-priced, trusted local listings service. Thanks!

    | SSFCU
    0
  • BrianJGomez


    I have a site that sells widgets. It's called widgets.com. I want to sell widgets locally in 10 different geographic areas so my url structure/kw goal is as follows: URL                                       KW I Hope to Rank For
    widgets.com                         'Widgets'
    widgets.com/houston/          'Houston Widgets'
    widgets.com/dallas/              'Dallas Widgets' So I've optimized my site accordingly where my home page has no Geo optimization and my 'city pages' are all geo optimized, complete with hcard brick and mortar addresses that are all legit offices that sell our widgets. My problem, is that despite all that, my home page (which again, is not geo-optimized) is now ranking for 'Dallas Widgets'. This is messing up my strategy and very frustrating because the home page does not have any information Dallas residents will find helpful about widgets. So my question is, am I better off just owning this 'Dallas' label is forcing on my site and just optimize the home page for dallas and keep the rest of the 9 cities in their directories? Does anyone have any experience with getting pigeonholed geographically speaking?

    | BrianJGomez
    0
  • WesleySmits


    Hello fellow mozzers, I would like to start a discussion on whether certain local listing directories are worth it. Most people are of course familiar with Google+ Local(Google Places), Yahoo Local, Bing Local, Yelp, Hotfrog etcetera.. I know there are a lot more of these big local listing directories. I am situated in Holland and we have a lot of small local listing directories.
    Some of these directories are not really good quality. For example:
    http://dordrecht.cylex-bedrijvengids.nl/bedrijf/pizza-presto-dordrecht-12014914.html This domain is filled with ads in prominent locations. They have a domain authority of 44 and as far as i can tell there are close to 0 reviews on companies. (So not a very active community). When you perform SEO for a local business you want the business to be found in the local search results. Google goes around the web to see if the business information (contact and address information, website etcetera) is consistent on different local listing directories. The links from the directories are still links and therefor they pass a certain amount of PageRank. How much value do you think local listing directories such as the links i will provide below will add to a business? Do you think it is worth the time to find these small directory sites and fill in information about the business there or is your time better spent on other SEO activities? I would love to hear your input on this subject Links http://dordrecht.cylex-bedrijvengids.nl/bedrijf/rietveld-doe-het-zelf-j-10800715.html
    http://adviesbureaus.zoekeensop.nl/0392908-parket-expertise-bureau-etten-leur/
    http://www.allewinkels.net/ijzerwaren-en-gereedschap/rotterdam/henk-schell-ijzerwarenhuis/

    | WesleySmits
    0
  • RG_SEO


    We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel. I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.

    | RG_SEO
    1
  • copyjack


    You know how, when you setup a Gmail account, Google asks you for a phone number to verify the account? I've run into a problem where Google is not letting me create anymore accounts with the same phone number. I set up an account for every new client we take on so that we have complete control of the inbox for verification purposes. Is there a way to get around this verification issue? We tried an app called Burner Phone but found out Google won't call the number because it's not supported by any major providers (e.g. Verizon, AT&T, etc.). Any suggestions? Thanks for your help!

    | copyjack
    0
  • KempRugeLawGroup


    Essentially, I am answering popular questions we are asked and answering them in a video. Once I post it on youtube, I take the video, add it to our FAQ page, and when someone clicks on the question, a new page opens with the question, the video, and the written answer to the question underneath it. Thanks for any advice. watch?v=bwGRmvnCn7w

    | KempRugeLawGroup
    0
  • waynekolenchuk


    Hi Mozzers, I have a both an 800 number and a local number for a local business client, with both featured on the site. Which number should I feature on the Google places, Google+ and local citations — the local number, the 800 number, or both? Any help appreciated.

    | waynekolenchuk
    0
  • BedeFahey


    Does anyone have experience cleaning up Yodel claimed listings or issues created by past Yodel campaigns? Do you know if they're in the habit of creating Google+ Local listings for their clients? I definitely appreciate anyone's response, but specific insight into Yodel's process would be extremely useful. Long story short, busy client with little time is unsure if work Yodel did in the past resulted in these duplicate listings, or if staff created them, and where we might get access to them. Attempting to track down access and sources before I dive in with reports. Cheers!

    | BedeFahey
    0
  • ChaseCameron


    Are Acxiom, Localeze, and Infogroup the main players when it comes to syndicating local citations?  When you add your information to them, how long does it normally take to start showing up in all the other directories? Also, are there any other major players like Acxiom, Localeze, and Infogroup you'd suggest submitting a business to?

    | ChaseCameron
    0
  • Jon_bangonline


    Hi all, We have a client who is looking to get their Display Homes on Google Places. The main issue is as they are display homes, they do not get post delivered to them yet. So the old 'postcard verification' is not going to work, but its the only option we are getting. I would normally say, this might not be possible. Unfortunately one of their key competitors has somehow got all their Display Homes verified - so I was looking for some insight as to how this is possible? Am I missing something here? Thanks! J

    | Jon_bangonline
    0
  • BobGW


    Is it OK to only get reviews on Google and not on other citation directories? Should I focus on Google+ or Google Places?

    | BobGW
    0
  • BobGW


    Hello, Simple question: how do you target local SEO with internal pages, where the home page may or may not be local?

    | BobGW
    0
  • BobGW


    Is it OK to have 2 times as many citations as competitors? I want to make up for factors such as less reviews.

    | BobGW
    0
  • Fhenrir


    Hi Guys, This is a question to all the pro local SEOs out there. I have a client that teaches dance classes at three different studios in Manhattan, New York City, and these studios already have their own local presence in Google Local, Yelp and so on. They basically sublet the space to hold their classes. How would I rank them for these locations? Their actual office is in Brooklyn and I don't want to target Brooklyn audience, but they can verify their listings at the class locations in Manhattan.  all advice appreciated!

    | Fhenrir
    0
  • ChaseCameron


    Can anyone confirm if SEO companies can be listed in the local results for Google, Yahoo, and Bing? I'm asking because when you search for most local terms, it will return their local listings.  However, that doesn't appear to be the case when searching for SEO or marketing services - or at least none show up when searching from Houston and I'm pretty sure we have quite a few SEO companies here 😉

    | ChaseCameron
    0
  • ChaseCameron


    It's well-known that Google has a bias towards businesses located closest to the center of the city being searched in.  How can you tell where exactly Google considers to be the center of the city? I think that the way is to just search the city name on Google Maps and the marker will appear at where they consider the center of the city to be but just wanted to double check on that first.

    | ChaseCameron
    0
  • ChaseCameron


    How do some businesses get listed in directories like YellowBook, SuperPages, MerchantCircle, etc. without submitting their information.  For example, my dad's company listed themselves in YellowPages and Google Places years ago, but also show up in the ones listed above without having submitted the information to them or having paid anyone else to do it...

    | ChaseCameron
    0
  • FeuzaReis12


    My clients are mostly photographers who work from home, so service based and dont have a full address listed or fear to and many want to service bigger cities and not cities they live in, or want more than one city and state. What are best practices for SEO for multiple locations as well as service providers?

    | FeuzaReis12
    0
  • ChaseCameron


    I've been doing basic SEO for customers for quite awhile now in terms of on-page stuff, but am starting to move into the arena of local SEO services and had a few questions that I hoped you guys could help with. 1.  What services besides Google+ Local do you list customers websites in, such as Yahoo or Bing Local? 2.  When creating accounts at the services listed question #1, do you have to verify the phone number that's listed with the business owner or is there any extra type of verification needed?  How do you deal with getting all that verified for the company? 3.  Do you create all these listings at Google, Yahoo, Bing, etc. from the same account? 4.  Does anyone know of a list of the top 50 places to get local citations such as Yelp or YellowPages? 5.  When creating citations do you normally have to verify the phone number or address that you list and how do you deal with that with business owners? 6.  Do you use the same accounts to create all the local citations or are different ones required for each listing? 7.  What companies would you recommend that handle all the above for you, such as a setting up accounts at Google, Yahoo, and Bing - and then also creating around 50 citations for you?  Of course all the login information would also need to be provided for everything they create. Thanks for taking the time to read this post, I look forward to hearing back from all of you!

    | ChaseCameron
    0
  • Netlogiq


    Hello and thank you for your attention! Does anyone know a browser extension that could show me the image ranking in Google Image SERP - similar to what SEOmoz Tool does for regular search - shows you a number under each result, in the left side. Thank you so much!

    | Netlogiq
    0
  • Livet


    Is it a good idea to upload my product description videos to video sharing sites? What would be the benefit? Does it matter that my videos are in a foreign language? Which sites do you recommend? How many should I target?

    | Livet
    0
  • FernwoodFitness


    Hi everyone, Is it against Google+ Local's guidelines to request one's customers to post reviews on their page? For example, asking my customers on my email list, or through Facebook if they can leave a review on the G+ Local page? Thanks

    | FernwoodFitness
    0
  • RobDalton


    I have a vacation rental company and was looking at implementing rich snippets.  You can view the property I would do it for at www.waikoloavacationrentals.com/kolea-rentals What method would you recommend we using?  It seems like it would be ideal to either 1) have our logo show up next to the result or 2) have a link for 2 bedroom villas, 3 bedroom villas, and homes below the result. Let me know what you think would be best and the best way to implement this.  Thanks,

    | RobDalton
    0
  • KarlBantleman


    Hi all, I am pondering whether or not to try the new model of paying for the shopping results. I was just wondering what results people had seen and your ideas/thoughts on it.

    | KarlBantleman
    0
  • Jantaro


    We recently discovered that we were blocking Google from crawling our cdn, cdn.yournextshoes.com, where all our images are hosted. Unfortunately this went on for several months, and I wonder if this could explain our horrible SEO performance. Basically, I would like to know if this has impacted just our performance in Google Images (obviously our images have not been picked up by Google Images), or if our regular SEO has been impacted as well.Right now we're just receiving around 13% of our traffic from search, so we're trying to find out why Google does not like us.

    | Jantaro
    0
  • echo1


    How would you go about changing an address for a SAB (service area business) ? Phone number will remain the same, the new address is about 4 miles away, same city, different zip code.

    | echo1
    0
  • Meditinc.com


    Our website http://www.fiberscope.net has a good positions in search for the most of important keywords, but for some reason store's images are not visible in search results. All images have ALT attributes but represented in Google Images very poor. Any ideas and suggestions regarding this issue?

    | Meditinc.com
    0
  • Ubique


    I'm planning to add a new section to the website that will increase visitor traffic and social sharing by using regularly updated video content. I'm thinking of adding the videos to YouTube and Vimeo as their own channels and then host those videos on the site aswell using a cloud storage solution. Is this a good overall strategy? Where would I add it in the URL so it generates the most SEO benefit for the whole website? www.mysite.com/new-section www.new-section.mysite.com

    | Ubique
    0
  • Silkstream


    We have been creating written content for a client over the last year with great success. Locating websites across the internet to publish our articles was not difficult, just a little time consuming. Now we have decided to take this a step further by creating a comic strip for the same client. The only problem is, we are having great difficulty finding a site that would be suitable for publishing this content. Its not an infographic, or slideshow, or video and its not a written article. The usual search operators are no good as this is our first attempt and REAL comic geeks are so serious about the art im scared we'd be pulled apart. Does anyone know of any resources which would publish this type of visual content? Thanks for your help! Hayley

    | Silkstream
    0
  • neooptic


    My client has moved address to a location in the same city. Will updating his Google Places page lead to a drop in rankings? If so, what is the best way to resolve it?

    | neooptic
    0
  • BardolLawFirm


    I run a business in the St. Louis area. Oddly, St. Louis is broken up into more than 100 municipalities.  Google keeps listing my plus page by the small municipality I am in within St. Louis, which limits my ability to show up in the St. Louis local search results.  However, other businesses in town are being listed under St. Louis instead of their municipality. Any ideas on how to change this? When I go in and try to change it myself, it just stays the same. Thanks, Steve

    | BardolLawFirm
    0
  • BobGW


    Hello, There seems to be some nofollow and dofollow links building as I add structured citations. Is this a reason to slow down the building citation process if you want the links to count? Do they help organic SEO?

    | BobGW
    0
  • scherkin1


    We're considering putting video transcripts in collapsable div tags or using jquery on our actual video page. Videos range from 3 minutes to 12 minutes. For some of the longer videos, is there a chance that having the transcript on-page will dilute the value of our targeted keywords? Or is it the opposite? We just want to make sure we're properly optimizing for SEO/search visibility and not over-optimizing for the sake of it.

    | scherkin1
    0
  • seowhiskey


    Hi all, I currently use the Google XML Sitemaps plugin on my wordpress site. But we've recently began adding (self-hosted) videos that we've been careful to markup with the relevant schema. However, there's a couple of things I don't understand and am hoping someone could help: Do we need a separate video sitemap that either works alongside Google XML Sitemaps or replaces it? If we do need a video sitemap, what's the best video site map to get? (we are using the Thesis theme so can't use the Yoast one unfortunately as they don't play nice together...) Thanks for your help! Andrew

    | seowhiskey
    0
  • WebBizIdeas


    Hi, Do you think ACTION needs to happen based on Google's new NAP formatting change?  They are changing Suite or STE to #.  So for example 265 Racine Dr #100 Wilmington, NC 28403 Even if you enter in Suite they change it to pound.  I am wondering the thoughts of the community of the following: 1.  Do you think Google knows that STE, Suite, and # are all the same 2.  Do you feel that we need to change ALL online local business listings and our website to match this change. 3.  Here is the letter from Google on the matter FROM GOOGLE: Thanks for informing us about your address appearing differently on your local Google+ page than it does on your dashboard. After looking further, we've determined that 240 Stockton St #300 San Francisco, CA 94108‎ is an appropriate way for your listing to be displayed. Note that the address on your page might be different from what you've input into your dashboard. Our processes might alter user-input addresses to make them more standardized and easier for users to access. Thanks for understanding. Best, Nathan
    The Google Team

    | WebBizIdeas
    0
  • BobGW


    Hello, When filling out citations, do you flush out each site with extra profile information like picture, categories, service area, etc or do you just fill out NAP and website link and move on? I'm concerned about the time factor but I want to do good SEO that lasts into the future. What do you skip and what do you add?

    | BobGW
    0
  • cvissi


    Hello, I am currently managing 200 clients for which I have to create Google Places. Can I create 200 different places for each client, and manage all them from one Gmail account? If one client doesn't want to continue the contract, can I transfer the managing of the place to another account?

    | cvissi
    0
  • DCochrane


    I've read a lot of blog posts from a few years ago that Bing Business portal(maps) doesn't accept Canadian Business listings. I figured by now they would be accepting listings however when I try and submit one you cannot pick Canada. It's defaulted to USA. Are they seriously still not accepting Canadian listings?

    | DCochrane
    0
  • BobGW


    Hello, Does differently listed phone numbers matter? For example, 208-998-9988 vs (208) 998-9988 vs 208.998.9988

    | BobGW
    0
  • BobGW


    Should you spread adding citations out over several weeks or can you add them all at once?

    | BobGW
    0
  • BedeFahey


    I'm seeing some odd behavior with Google+ Local and Google Places listings for clients. I'm wondering if anyone else is seeing it... Here's the situation: We've recently bought on 4 new clients that all have duplicate listing issues, and, weirdly, all have both places and a Google+ local created listings. For three of those four, the Google+ local listing is outranking the Places account for a brand name search (e.g. Dr. John Doe). Weirdly, in one instance, the Google+ local account that is outranking the Places page is named in a less accurate fashion. e.g searching for "Dr. John Doe" the rankings look like this... A) John Doe Plastic Surgery, P.C. - Dr. John Doe B) Dr. John Doe, MD Anyone else seeing this sort of behavior? How are you creating local listings for clients these days - via the places dashboard, or Google+ Local?

    | BedeFahey
    0
  • BobGW


    Hello, I'm a little confused by Google+ for business. I set up a Google Places page in 2010 and recently changed my address to incorporate my suite number and to spell out "Street" instead of abbreviating. I'm planning on carefully changing all citations to match. Next I started a Google+ page for my business. But I couldn't fill out the address and ended up requesting a postcard for verification to continue. The postcard was sent to the right address but no suite number. I'll still get the postcard, but I can't finish my page yet. Also, I don't know if I have to re-verify my Places page with the slight changes. Am I on the right track?

    | BobGW
    0
  • Travis-W


    Hi Mozzers, When would I ever want to use no-follow links when interlinking pages on my site?  The more authority being passed around, the better, right? Does it save or conserve page rank / authority from being transferred to pages you don't necessarily need it on? Thanks!

    | Travis-W
    0
  • VillasDiani


    I would like to ask if somebody know what is the best way to embed video on home page. I read that google does not read i frame. Also it is a problem if i have featured video on home page with link to post where is again the same video? Also it is not a problem if I plan to be changing the videos on the home page in period of the time 1-2months? Also, people can embed video from there, is this not a problem? Thank you for any advice

    | VillasDiani
    0
  • Mattcarter08


    Hi we have a client who currently has over 50 stores in the country (Australia). Some of these stores already have a Google Plus Local Pages and manage them individually. Most of them have reviews, and images. The corporate office wants to place all these stores under one bulk account to bring consistency with the brand and it's image. Now this presents a issue. From our research we have 3 options: 1.     Un-verify the listings in each of the accounts and once this has been done, claim them individually in the account you want to manage them under. 2.     Delete the listings from Maps and then recreate them under the bulk feed in account. This will allow you to manage them with the rest of your listings more efficiently, however if the stores have any reviews these may be lost. 3.     Create new listings and leave the other ones and these should get merged, the issue here is the data could be incorrect and it could cause some duplication. Our goal is to transfer the listings to a single bulk account without losing the - reviews, and images.Or avoiding new problems such as duplicate listing or the listing gets somehow deleted for weeks during the process, causing massive frustration with all the stakeholders involved. I think our best bet is (1) to get the stores to individually unverify their account. However this may risk the lost of reviews and images. Plus it will be highly unlikely that the store owners will follow through or like doing this, and would be a painful long communication process which may take 2+ months. Are they any suggestions on how to best approach this situation? Thanks, Matt Carter

    | Mattcarter08
    0
  • BobGW


    Hello, All of my citations addresses have the street address 913 S. Latah Street except there are other businesses in this building with the same address. Should I have included "Room H"? Also, is "S." different than "South"? Is "St." different than Street? Looking for correct consistent citations.

    | BobGW
    0
  • donovanfox


    OK This Google+ local and Google places merge is confusing. My first question is how do you know if your company is listed in Google+ local? I've done a search in Google Plus (logged in with another gmail account) but couldn't find my company on the results. Second question is that I am also not able to be found in maps.google.com, is this related? Thanks

    | donovanfox
    0
  • VillasDiani


    Would it be good SEO practice to place a video on the home page? http://villasdiani.com Right in the middle of the home page is a text about Villas Diani, I would like to remove it and rather place there always one of our newest videos which will start play once somebody lands there. As we are the only one of our competitor who has also videos of property rentals I would like to make out of it an advantage for our website which is not ranking:-( I am very new to seo and I am very scared to do such move which might even worsen all:-( I will appreciate any help

    | VillasDiani
    0
  • echo1


    I work with a Local SEO company for troubleshooting our Google Places and optimization. They suggested that in order for us to rank for the keywords we provided them with they need to change the categories. Now, those categories do not exist in Google Places and I read on Seomoz and Google help forum that we should choose from the ones in the list provided by Google. I also know that  Categories should not contain location-based information. Should I let them do that?

    | echo1
    0

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