Small startup Marketing leader - What are 3 actionable reports I can review daily
-
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.
-
@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.Congrats on your new role! In Moz:
Keyword Rankings: Track top keywords.
Site Crawl: Fix tech issues.
Link Analysis: Assess backlinks.
These reports = smart actions. Best of luck! -
three actionable reports you should review daily are:
- Website Traffic Report:
Key Metrics: Unique visitors, page views, bounce rate, session duration.
Actionable Insights: Identify traffic trends, high-performing pages, and user engagement. Optimize content and user experience based on observed behavior.- Sales Funnel Analysis:
Key Metrics: Conversion rates at each stage (e.g., lead to prospect, prospect to customer).
Actionable Insights: Detect bottlenecks in the sales process. Implement targeted strategies to improve conversion rates, such as refining messaging or enhancing follow-up procedures.- Campaign Performance Report:
Key Metrics: Click-through rates (CTR), cost per click (CPC), return on ad spend (ROAS), and engagement metrics for each active campaign.
Actionable Insights: Assess the effectiveness of marketing campaigns. Allocate budget towards high-performing channels and tweak underperforming ones to maximize ROI.These reports provide critical insights that enable data-driven decision-making to enhance marketing strategies and drive growth.
-
As a small startup marketing leader, prioritize three key daily reports: website analytics for visitor insights, email marketing performance for campaign effectiveness, and social media engagement metrics to track audience interactions. Regular review of these reports enables data-driven decisions and optimization to drive startup growth.
-
@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.In Moz, focusing on a few key reports per channel can help you efficiently identify opportunities and threats, as well as guide your actions effectively. Here are 3-4 reports you should consider:
-
Keyword Rankings Report: This report will give you insights into how your website is ranking for specific keywords in search engine results. Identify high-value keywords where your website is ranking well and look for opportunities to improve rankings for keywords that are relevant to your target audience but are currently underperforming.
-
Site Crawl Report: The site crawl report provides information about the health of your website from a technical SEO perspective. Look for issues such as broken links, duplicate content, and crawl errors that could be impacting your website's performance in search engines. Addressing these issues can help improve your website's visibility and user experience.
-
Link Analysis Report: Backlinks are an important factor in SEO, so it's essential to monitor your website's link profile. Use the link analysis report to identify opportunities to acquire high-quality backlinks from authoritative websites in your industry. Additionally, look for any toxic or low-quality backlinks that could be harming your website's SEO performance and take steps to disavow or remove them.
-
On-Page Optimization Report: This report provides insights into how well your website's pages are optimized for specific target keywords. Review the on-page optimization recommendations and prioritize optimizing pages that have the potential to drive significant traffic or conversions. Focus on elements such as title tags, meta descriptions, headers, and content quality to improve your website's relevance and visibility in search results.
By focusing on these key reports in Moz, you can gain valuable insights into your website's performance across different channels and identify actionable opportunities to improve your SEO strategy.
-
-
which type of report you want to know? as a member from a digital marketing agency in kolkata, i will suggest to do audit reports, monthly-weekly performance report, but what kind of report you want to create please clarify.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Premium domain name redirects
Hi, I run a tree surgery business - woodfeldertreecare.co.uk We're based in Manchester, UK. A few days ago I was called by Premium Domain Names who convinced me that buying treesurgeonsmanchester.com and treesurgerymanchester.com and redirecting them to our main site would be amazing for organic traffic. My designer and an SEO friend both reckon this was a waste of money and reckon I've been scammed. Any thoughts? Please help.
SEO Tactics | | LeoTrees0 -
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
Unsolved Mobile Rankings for me and competitors disappear in Moz but still ranking.
Hi, I'm trying to create an SEO report for my client however their mobile rankings have completely disappeared for Google Mobile rankings. Competitors rankings have disappeared as well. Could this be a Moz configuration issue?
Moz Pro | | baddjuju0 -
Unsolved Can you accurately track lead source when using a cookie consent system?
With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source? Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire. Surely this means you can't collect any of the information on the user's original source... Can anyone shed any light on this conundrum....greatly appreciated.
Reporting & Analytics | | Marketing-EdJones0 -
Unsolved Building a report that provides all ranking keywords to specific pages on my website
I'd like to build a report that provides me all of the ranking keywords (tracked and un-tracked) for about 100 specific webpages on the rockhurst.edu site. I can pull the keywords from Keyword Explorer using the exact page url, but I don't want to have to do that individually for all 100 or so pages.
Keyword Explorer | | Dave_Hunt0 -
Optimizing shop content for desktop and mobile users
When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.
On-Page Optimization | | JCN-SBWD0 -
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
Unsolved Are my local pages watering down my website?
We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?
SEO Tactics | | blitzna1010